Facebook & twitter increase webinar participation

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Facebook & twitter increase webinar participation

  1. 1. Twitter & Facebook increase Webinar Participation  A client wanted to increase Webinar participation and conversion numbers.  The conversion rate 55%. That told us that the product and presentations were good quality.  Only about 30% of participants that registered for seminars & webinars attended.CHALLENGES  Help client explore the use of social media as a means to increase participation and conversion numbers.  Enable participants to communicate to others that the seminars were valuable  Monitor the conversation ecosystem: Radian6  Budget controlMeasurement KPI’sIncrease Social Media registrations by 10% Increase seminar participation by 10%Increase webinar participation by 15% Increase Referral leads by 20%SOLUTIONS  Created a social media share & like button for seminars and Webinars  Developed real time Twitter reminders for Webinars  Created Twitter Facebook reminders for Seminars and TwitterRESULTS  Exceeded all measurement KPI’s  The Social Media share button increased seminar and webinar registrations by 28%.  The Facebook and Twitter reminders increased seminar participation by 17%.  The Twitter and Facebook reminders increased webinar participation by 53%.  Customer wanted to expand Social Media marketing strategy

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