Facebook & twitter increase webinar participation
Upcoming SlideShare
Loading in...5
×
 

Facebook & twitter increase webinar participation

on

  • 420 views

 

Statistics

Views

Total Views
420
Views on SlideShare
420
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Facebook & twitter increase webinar participation Facebook & twitter increase webinar participation Document Transcript

  • Twitter & Facebook increase Webinar Participation  A client wanted to increase Webinar participation and conversion numbers.  The conversion rate 55%. That told us that the product and presentations were good quality.  Only about 30% of participants that registered for seminars & webinars attended.CHALLENGES  Help client explore the use of social media as a means to increase participation and conversion numbers.  Enable participants to communicate to others that the seminars were valuable  Monitor the conversation ecosystem: Radian6  Budget controlMeasurement KPI’sIncrease Social Media registrations by 10% Increase seminar participation by 10%Increase webinar participation by 15% Increase Referral leads by 20%SOLUTIONS  Created a social media share & like button for seminars and Webinars  Developed real time Twitter reminders for Webinars  Created Twitter Facebook reminders for Seminars and TwitterRESULTS  Exceeded all measurement KPI’s  The Social Media share button increased seminar and webinar registrations by 28%.  The Facebook and Twitter reminders increased seminar participation by 17%.  The Twitter and Facebook reminders increased webinar participation by 53%.  Customer wanted to expand Social Media marketing strategy