Blog and social media marketing strategy

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Blog and social media marketing strategy

  1. 1. Blog and Social Media Marketing StrategyWorked with a Fortune 500 software company to create a strategy identifying social marketingopportunities. The clients goal was to use less traditional marketing vehicles to communicate their uniquevalue proposition to customers.CHALLENGES  Help client explore the use of social media as a means to engage in a conversation with customers  Establish value by providing greater access to technical, product, and solution based information via Forums, Blogs, Communities and other social tools  Enable client to communicate a unified business/value proposition  Monitor the conversation ecosystem: Radian6  Identify the online influencers and determine the most effective way to work with themMeasurement KPI’s2,500 blog views in first quarter 50,000 visitors to new web siteSix media references of product Two speeches at industry conferencesIncrease leads 30% Increase Klout.com 20 pointsSOLUTIONS  Conducted market research and quantitative studies to understand how social media is used in IT and the software industry  Assessed industry and corporate web site to develop best practices in user interface and social marketing execution  Created social media user profiles to guide social marketing recommendations, mapping back to user needs  Created a social marketing plan for the clientRESULTS  Exceeded all measurement KPI’s  Successfully launched the first "corporate blogger" for client and currently the client is in progress of launching an extended blogging program  Expanding upon current Social Media marketing strategy

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