Identify potential changes to marketing, design, structure, wording and offer/pricing
Test the returns from new approaches
Some of the questions we answer for you How can I maximise ad revenues? Why don’t people buy on my site? How do I get people to spend more? Am I giving my visitors what they want? What are people on my site really thinking? Why do people leave without buying? Why have they come to my website? How do I get more people to my website?
Benchmarking against best practice and the competition
Business centred websites Building an online business delivering maximum profits What will our customers respond to? Understanding the business Sales data Market data KPIs Brand book Skills and resources Understanding the marketplace Landscape analysis Benchmarking Market research Media research Customer data Surveys and focus groups Web analytics User interviews Understanding the customer How should we differentiate ourselves Where is the market going What can we deliver as a business
One simple principle … so show people why they want to buy and then make it simple to do so Retail is detail