AGENCY MANAGEMENT1
STRATEGIC PLANNING2
Alice: Which way should I go?    Cat:     That depends on where youre going.    Alice:   I dont know where Im going!    Ca...
DEFINITION     Long-term  plans based on the organizations     overall business objectives. Strategic plans     are typic...
 Strategic planning suggests ways to identify      and to move toward desired future states. It      consists of the proc...
What is a Plan?       A plan is a scheme of action to attain an objective.       We make informal plans whenever we deci...
 However,   do not assume that planning must      be entirely rational, that once they are written      down plans must b...
 Planning  is anticipatory decision-making; a      process of deciding what will be done before      the action is requir...
Goodstein, Nolan and Pfeiffer define strategic     planning as    “The process by which the guiding members of      an org...
 The vision of a future state is an important       element.      Itsnot necessarily just taking into account       curr...
Characteristics of Strategic planning:       1 Strategic planning is a coherent, unifying and         integrative pattern ...
4 Strategic planning responds to internal strengths       and weaknesses and external opportunities and       threats to d...
7 Strategic planning answers the question: ‘Where       are we going?’     8 Strategic planning gives a sense of direction...
10 Strategic planning asks: ‘How will we get        here?’ to make explicit the implicit model we        are following, as...
Why use Strategic Planning?     1. To provide a framework for action which can           Guide   the program or project a...
2. To give an opportunity to put everyone’s        energy behind certain agreed goals,        objectives and shared vision...
3. To help an organisation and its participants to         develop and utilise a better understanding of the         envir...
 As  with most things a strategic plan must be       written with S.M.A.R.T. principles i.e.      Specific      Measura...
Strategic Planning Cycle     1. Statement of purpose     2. Create a Vision of the future     3. Identify external influen...
6. Develop a Financial Plan     7. Produce a Timetable for the Plan     8. Monitor, Evaluate and Review20
 Allof the above actions will be       rendered useless if you have not       CONSULTED all STAKEHOLDERS in       the org...
PESTLE Analysis (PEST analysis)     The PESTLE acronym.      Political      Economic      Social      Technological   ...
Political      Global,           national, regional, local and      community trends, changes, events etc23
Economic      World,national, local trends changes,      events etc24
Social      Developments in society – culture,      behaviour, expectations, composition      etc25
Technological      Developments  in computer hardware,      software, applications, other      equipment, materials, prod...
Legal      World/EU/National/Regional   legislation      changes, prospects etc27
Environmental      Global/EU/National/Local                             issues,      pressures, movements etc28
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Strategic planning

  1. 1. AGENCY MANAGEMENT1
  2. 2. STRATEGIC PLANNING2
  3. 3. Alice: Which way should I go? Cat: That depends on where youre going. Alice: I dont know where Im going! Cat: Then it doesnt matter which way you go! Lewis Carroll, 1872, Through the Looking Glass3
  4. 4. DEFINITION  Long-term plans based on the organizations overall business objectives. Strategic plans are typically multiple years and reach out 5 or 10 years (or more) using Scenarios or other planning methods that identifies Assumptions, Risks, and Environmental factors.4
  5. 5.  Strategic planning suggests ways to identify and to move toward desired future states. It consists of the process of developing and implementing plans to reach goals and objectives.5
  6. 6. What is a Plan?  A plan is a scheme of action to attain an objective.  We make informal plans whenever we decide we want something, and work out what to do to get it.  It is a basic assumption that plans based on better information and greater capability will be more useful in helping us to achieve our goals.6
  7. 7.  However, do not assume that planning must be entirely rational, that once they are written down plans must be closely adhered to, or that there is a single best way to do planning.  A strategic plan is drawn up and implemented with a conscious awareness that planning and action take place in complex social, political and economic environments.  Strategic planning takes account of how others in the environment may affect, or be affected by our planning.7
  8. 8.  Planning is anticipatory decision-making; a process of deciding what will be done before the action is required.  Strategic planning takes into account the reality that things will change between the time of making the plan and the time of implementing it.  So strategic planning is flexible and responsive to changing circumstances.8
  9. 9. Goodstein, Nolan and Pfeiffer define strategic planning as “The process by which the guiding members of an organization envision its future and develop the necessary procedures and operations to achieve that future” (Goodstein, 1993: 3).9
  10. 10.  The vision of a future state is an important element.  Itsnot necessarily just taking into account current trends, or an attempt to anticipate the future and prepare for it.  Strategic planning does more than plan for the future; it helps us to create the future that we want for ourselves and those who follow us.10
  11. 11. Characteristics of Strategic planning: 1 Strategic planning is a coherent, unifying and integrative pattern of decision making. It is conscious, explicit, and proactive. 2 Strategic planning is a means of establishing the purpose of an organisation, program, or project and the objectives, actions, and allocation of resources required to achieve the purpose. 3 Strategic planning defines an organisation’s competitive field.11
  12. 12. 4 Strategic planning responds to internal strengths and weaknesses and external opportunities and threats to develop and capitalise on advantages which come along. 5 Strategic planning becomes a system for differentiating tasks and roles, so that structure follows function. 6 Strategic planning is a way of identifying the economic, social, political benefits that an organisation will offer to its stakeholders.12
  13. 13. 7 Strategic planning answers the question: ‘Where are we going?’ 8 Strategic planning gives a sense of direction, provides a mission statement, clarifies the scope of operations and establishes a set of goals and objectives 9 Strategic planning pushes us to have a hard look at ourselves, and the threats and opportunities of the external environment. It forces us to measure the gap between our objectives and our capacity to attain them.13
  14. 14. 10 Strategic planning asks: ‘How will we get here?’ to make explicit the implicit model we are following, as well as the resources we will need to allocate to the process of getting there.14
  15. 15. Why use Strategic Planning? 1. To provide a framework for action which can  Guide the program or project and the people working in it.  Promote discussion among participants and stakeholders.  Provide a means to decide what actions are needed.  Produce a workable plan in a reasonable period of time.15
  16. 16. 2. To give an opportunity to put everyone’s energy behind certain agreed goals, objectives and shared visions.16
  17. 17. 3. To help an organisation and its participants to develop and utilise a better understanding of the environment  To understand the arena they are operating in at present.  To become familiar with current and potential capabilities and limitations.  To monitor changes and current events, and constantly adjust.  To provide proper incentives at individual and organisational levels.17
  18. 18.  As with most things a strategic plan must be written with S.M.A.R.T. principles i.e.  Specific  Measurable  Achievable  Realistic  Time bound18
  19. 19. Strategic Planning Cycle 1. Statement of purpose 2. Create a Vision of the future 3. Identify external influences (P.E.S.T.L.E Analysis) 4. Identify current Strengths and Weaknesses (S.W.OT. Analysis) 5. Audit Resources 6. Set out objectives19
  20. 20. 6. Develop a Financial Plan 7. Produce a Timetable for the Plan 8. Monitor, Evaluate and Review20
  21. 21.  Allof the above actions will be rendered useless if you have not CONSULTED all STAKEHOLDERS in the organisation at all points in the strategic planning process.21
  22. 22. PESTLE Analysis (PEST analysis) The PESTLE acronym.  Political  Economic  Social  Technological  Legal  Environmental22
  23. 23. Political  Global, national, regional, local and community trends, changes, events etc23
  24. 24. Economic  World,national, local trends changes, events etc24
  25. 25. Social  Developments in society – culture, behaviour, expectations, composition etc25
  26. 26. Technological  Developments in computer hardware, software, applications, other equipment, materials, products and processes etc26
  27. 27. Legal  World/EU/National/Regional legislation changes, prospects etc27
  28. 28. Environmental  Global/EU/National/Local issues, pressures, movements etc28
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