The Secrets Behind Facebook And Myspace For Students

Slide 1: t he s ecr ets & beh ind:

Slide 2: 93% 80% of college students use: *David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

Slide 3: 63% login everyday: *Mitrano, “Thoughts on Facebook.”

Slide 4: Facebook Skit Video

Slide 5: $9.5 Billion $15 Billion 37 yrs old 23 yrs old

Slide 6: $9.5 Billion $15 Billion 37 yrs old 23 yrs old

Slide 7: lio n B il $1 5 80% How to make 10k in one month online

Slide 8: lio n B il $1 5 $10,000 in one month 80% How to make 10k in one month online

Slide 9: 0 0 1 0 ,0 $

Slide 10: 0 0 1 0 ,0 $ vs. We submitted Red Rover for the contest and were up against babies and puppies

Slide 11: 0 0 1 0 ,0 $ 875 Votes it only took us 875 votes to win the 10k

Slide 12: Tom Tom’s FB Friends 250 My Facebook Account

Slide 13: 250 My Facebook network

Slide 14: 250 36,000 My Facebook network

Slide 15: 250 36,000 21,600,000 My Facebook network

Slide 16: The Megaphone The megaphone of technology

Slide 17: HVCC Most students have great, fun, clean pictures online.

Slide 18: Augustana

Slide 19: 60% of employers search the net to find out about you.

Slide 20: 4 Years Ago Digital Identity Physical Identity Physical ID used to be the most important identity you held as that was the main way people found out about you.

Slide 21: Today Physical Identity Digital Identity Now people search online first to see who you are

Slide 22: Very Soon Physical Identity Digital Identity Very soon our digital ID will be the most important ID we hold.

Slide 23: transparency activity - embarrassing story

Slide 24: The Glass Bedroom Everything you are doing online is being tracked and recorded. “Fart Heard Around the World.” Google Example.

Slide 25: Fart story in junior high

Slide 26: Fisher College Story of Cameron Walker from Fisher College

Slide 27: Who Are You Online? facebook Name: Tom Krieglstein Occupation: Professional Wanderer Interests: Travel, Reading, Soccer, Web Stuff activity to find out who you are online

Slide 28: tos About Me Ph o ic Profile Pic M us Wa ll Pos ts My Groups Gifts

Slide 29: Is your profile public? Y N

Slide 30: Do you share personal information? Y N

Slide 31: Would your mom/teacher/employer be comfortable viewing your profile? Y N

Slide 32: Do you/would you use your social site to help get a job? Y N

Slide 33: Are your, or your friend’s, online pictures clean? Y N

Slide 34: Flasher Closet Flasher Shower Singer American Idol

Slide 35: Flasher Closet Flasher Shower Singer American Idol Y 0 1 2 3 4 5 N 5 4 3 2 1 0

Slide 36: Flasher Closet Flasher Shower Singer American Idol Yes No No Yes MegaPhone Less Than Less Than Positive Positive Positive Positive The Glass Bedroom

Slide 37: Pshare

Slide 38: Facebook Activity on Thursday Nights Activity by Minute 380 K 370 K 360 K 350 K # of Users 340 K 330 K 320 K 310 K 300 K 4:00 5:00 5:00 6:00 6:00 7:00 7:00 8:00 9:00 9:00 10:00 10:00 11:00 11:00 Time If it is clickable it is trackable - Student log of FB to watch Grays Anatomy.

Slide 39: Now What is next for google searches and your digital identity

Slide 40: Next What is next for google searches and your digital identity

Slide 41: Very Near What is next for google searches and your digital identity

Slide 42: The Digital Footprint We are leaving digital footprints that create our digital ID for others to see.

Slide 43: Myspace / Facebook Behavior GOOD Megaphone

Slide 44: Free Hugs Story.

Slide 45: using the megaphone to promote good qualities

Slide 46: 885,919 confirmed guests using the megaphone to promote good qualities

Slide 47: Monster.com spends millions to say they are the best way to get a job online. They are ok.

Slide 48: Linked in is the professional version of Myspace and Facebook.

Slide 49: 35 times more likely to get offered a job if you have 54 or more friends. Linked in is the professional version of Myspace and Facebook.

Slide 50: CC: Subject: Working at Facebook? Hi Dan, I’m VP and GM at Facebook, the top site for college students in the US. Given your experience at LookSmart, I thought you might be a good fit. Facebook is still a very small team despite having a strong market position, so this is a great opportunity for the right person. If you’re interested in talking with us, please let me know the best way to get in touch with you. Thanks, Matt Facebook.com an example

Slide 51: So, we’re proud to announce (with our tails between our legs) that Facebook now has photo sorting. Click “Organize Photos” when viewing or editing any album, and check it out. And, if you happen to meet him, buy Dan a beer (once he turns 21 in 2008)

Slide 52: Story of Adan who used Facebook to promote skills (sophomore)

Slide 53: 12:51

Slide 55: 12:51 12:53 12:58 1:05

Slide 56: Userplane, personal story

Slide 57: Use The Megaphone

Slide 58: To Promote Your Good Qualities

Slide 59: Leaving Positive Footprints

Slide 60: Travel the World for Cheap CouchSurfing.com

Slide 61: Free Research Assistant TXT - 242242 (chacha)

Slide 62: Cheap/Free Textbooks

Slide 63: Cheap/Free Textbooks

Slide 64: Make Money Now! Elance.com istockphoto.com

Slide 65: Make Money Now!

Slide 66: Stay Connected tom@swiftkickonline.com

Slide 67: th e se crets b & ehi nd: