TH E SE CRE&
TS B EHI ND:

93%
of college students use:
&
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

63%
login everyday:
&
*Mitrano, “Thoughts on Facebook.”

5,000,
minutes per day
000,000

93
Years Per Day

$9.5 Billion $15 Billion
37 yrs old 23 yrs old

l io n
B il
$ 1 5
$10,000
in one month
using

0 0 0
1 0,
$

0 0 0
1 0,
$
vs.

0 0 0
1 0,
$
875 Votes

Tom Tom’s FB Friends 250

250

250
36,000

250
36,000
21,600,000

The
Mega
Phone
“One Million in One Click”

Megaphone

THE LORD SAID UNTO HIS DISCIPLES, “HIT UPON THIS.”

60% of employers search the web
to find out about you.

4 Years Ago
Digital Identity
Physical Identity

Today
Physical Identity Digital Identity

Very Soon
Physical Identity Digital Identity

The
Glass
Bedroom
“You see everyone, everyone sees you”

Megaphone
The Glass
Bedroom

Flasher Closet Flasher Shower Singer American Idol
Y 0 1 2 3 4 5
N 5 4 3 2 1 0

Flasher Closet Flasher Shower Singer American Idol
Yes No No Yes
MegaPhone
Less Than Less Than
Positive Positive
Positive Positive
The Glass
Bedroom

Now

Next

Very Near

Facebook Activity on Thursday Nights
Activity by Minute
380 K
370 K
360 K
350 K
# of Users 340 K
330 K
320 K
310 K
300 K
4:00
5:00 5:00
6:00 6:00
7:00 7:00
8:00 9:00
9:00 10:00
10:00 11:00
11:00
Time

The
Digital
Footprint
“A Timeline of your ENTIRE Life”

3 Themes of a New World

885,919 confirmed guests

12:51
12:53
12:58
1:05

Use The
Megaphone

To Promote
Your Good
Qualities

Leave Positive
Footprints

‘s
YOUR NEW
RESUME.
Flasher Closet Flasher Shower Singer American Idol

TH E SE CRE TS B
&
EHI ND:
tom@swiftkickonline.com
@tomkrieglstein