The Secrets Behind Facebook And Myspace For Staff

Slide 1: t he s ecr ets & beh ind:

Slide 2: Shift Happens Video > http://www.youtube.com/watch?v=f5k-J00t9UM

Slide 3: How comfortable are you with Myspace/Facebook? Fred Flintstone Bill Gates

Slide 4: None Anger Nervous Appreciation Ignorance Rejection Acceptance Use Personal Reactions Personal reaction to technological changes

Slide 5: 93% 80% of college students use: or *David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

Slide 6: 63% login everyday: *Mitrano, “Thoughts on Facebook.”

Slide 7: 1-2 hours on Greg Heiberger, SD State Link to his Greg’s Work > http://mistakengoal.com/blog/2007/04/05/acpanaspa-joint-meeting-facebook-student-involvement/

Slide 8: $9.5 Billion $15 Billion 37 yrs old 23 yrs old

Slide 9: $9.5 Billion $15 Billion 37 yrs old 23 yrs old

Slide 10: Facebook Activity on Thursday Nights Activity by Minute 380 K 370 K 360 K 350 K # of Users 340 K 330 K 320 K 310 K 300 K 4:00 5:00 6:00 7:00 8:00 9:00 9:00 10:00 11:00 10:00 Time If it is clickable it is trackable - Student log of FB to watch Grays Anatomy.

Slide 11: SUNY Rockland Most students have great, fun, clean pictures online.

Slide 12: Augustana

Slide 13: 60% of employers search the web to find out about you.

Slide 14: The Glass Bedroom You can see what everyone else is doing and they can see what you are doing.

Slide 15: 5 Years Ago Digital Identity Physical Identity Physical ID used to be the most important identity you held as that was the main way people found out about you.

Slide 16: Today Physical Identity Digital Identity Now people search online first to see who you are

Slide 17: Very Soon Physical Identity Digital Identity Very soon our digital ID will be the most important ID we hold.

Slide 18: The Megaphone Unlike anytime in history we can connect with more people in less time. For better or worse.

Slide 19: Status

Slide 20: Status is the new front porch

Slide 21: The Digital Footprint We are leaving digital footprints that create our digital ID for others to see.

Slide 22: 1. Lack of Education 2. Brain Development 3. Social Behavior So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977

Slide 23: Three questions determine social behavior: 1. How do I fit in?

Slide 24: Three questions determine social behavior: 1. How do I fit in? 2. How might I be unique?

Slide 25: Three questions determine social behavior: 1. How do I fit in? 2. How might I be unique? 3. How can I be cool? Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton

Slide 26: Three questions determine social behavior: 1. How do I fit in? 2. How might I be unique? 3. How can I be cool? Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton

Slide 27: 3. How can I be cool? i ty a l R e . T . V Students are the stars of their own reality show.

Slide 28: 3. How can I be cool? Their reality show comes with a built in feedback loop.

Slide 29: 3. How can I be cool? Their reality show comes with a built in feedback loop.

Slide 30: 3. How can I be cool? Their reality show comes with a built in feedback loop.

Slide 31: 3. How can I be cool? Their reality show comes with a built in feedback loop.

Slide 32: Pablo Malavenda, Dean of students at Purdue University (story)

Slide 33: "The behavior is what you deal with, not where it occurred," - Pablo Malavenda, Dean of students at Purdue University

Slide 34: Behavior Technology good or Amplification bad BIGGER AND FASTER separate the two and put behavior over here and tech over here. Don’t use the blame the technology for the behavior.

Slide 35: Saying No Doesn’t Work 1. Social World

Slide 36: Saying No Doesn’t Work 1. Social World 2. Future Job Skills

Slide 37: Saying No Doesn’t Work 1. Social World 2. Future Job Skills 3. Just Too Sneaky

Slide 38: jinfyre.com webthese.com vtunnel.com gizlio.com ratdubai.com Proxy sites to go around blocked URLs

Slide 39: Website Restriction Forum Web forms filled with what the newest proxy site is.

Slide 40: YES! to something else. We have to say Yes - within the institutional values

Slide 41: New York Think of Facebook and Myspace like New York city. If all you do if focus on the negative news then you miss all the amazing things

Slide 42: Myspace/Facebook Behavior I ON AT good U C Megaphone ED

Slide 43: Story of Adan who used Facebook to promote skills (sophmore)

Slide 44: 12:51

Slide 46: 12:51 12:53 12:58 1:05

Slide 47: Free Hugs Story.

Slide 48: 885,919 confirmed guests using the megaphone to promote good qualities

Slide 49: Professional Growth Student Affairs Student Affairs Professionals Unite Professionals 2,300+ Members 1,100+ Members

Slide 50: Professional Growth

Slide 51: None Anger Fear Appreciation Ignorance Rejection Acceptance Use X West Texas A&M (Pu) X Fisher College (Pr) X Goucher College (Pr) X Louisiana State (Pu) X U. of New Mexico (Pu) X Iowa State University (Pu) School Reactions Louisiana State - Two members of their swim team joined a Facebook group that supported the firing of their swim coach. The students did not post threatening comments, just voiced objections to their coach. In a knee jerk reaction, the school kicked the athletes off the team. As athletes you are held to a higher code of conduct because you are considered an ambassador for the school.

Slide 52: The Start of a Conversation Consider this the start of the conversation.

Slide 53: Stay Connected tom@swiftkickonline.com find me online to continue the conversation.

Slide 54: th e se crets b & ehi nd: