10
10
8
10
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2
10
0
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-2
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10
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 2040 2060 2080
EXPONENTIAL GROWTH

You’ve probably noticed,
some things have changed with college students.

But there’s good news:

Students are human.
>
ll
ti
s
(They just do a lot of stuff online.)

They Need: Comfort
ill
>
st
RE
A
OU
Y
OT
N :)
NE
LO
A
Comfort

They Need: Connection
ill
>
st
Hi! I’m new.
Awesome,
join our team!
Connection
Comfort

They Need: Contribution
ill
>
st
Here,
let me help.
Contribution
Thanks!
Connection
Comfort

They Need: The Same Things
ill
>
st
(They just look for them online.)

STAFF STUDENTS
Inperson Facebook
1. 1.
Phone Texting
2. 2.
Inst. Email IMing
3. 3.
Texting Per. Email
4. 4.
IMing Phone
5. 5.
Facebook Inperson
6. 6.

How comfortable are you with internet technologies?
Fred Flintstone Bill Gates

None Anger Nervous Appreciation
Ignorance Rejection Acceptance Use
General Reactions

None Anger Nervous Appreciation
Ignorance Rejection Acceptance Use

The Prime Directive
Theirs to Ours
QLN http://www.qln.com

93% 80%
of 18-24 yr. olds use:
or
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

63%
login everyday:
*Mitrano, “Thoughts on Facebook.”

3,000,
00,000

But why do they do it?
1. Lack of Education
2. Brain Development
3. Social Behavior

Three questions determine social behavior:
1. How do I fit in?

Three questions determine social behavior:
1. How do I fit in?
2. How might I be unique?

Three questions determine social behavior:
1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton

3. How can I be cool?
y
t
i
l
a
e
R .
V
.
T

3. How can I be cool?

\"The behavior is what you deal with, not where it occurred,\"
- Pablo Malavenda, Dean of students at Purdue University

Technology
Behavior
good
Amplification
or
bad

Saying No Doesn’t Work
1. Social World

Saying No Doesn’t Work
1. Social World
2. Future Job Skills

Saying No Doesn’t Work
1. Social World
2. Future Job Skills
3. Just Too Sneaky

jinfyre.com
webthese.com
vtunnel.com
gizlio.com
ratdubai.com

60% of employers search the web
to find out about you.

5 Years Ago
Digital Identity
Physical Identity

Today
Physical Identity Digital Identity

Very Soon
Physical Identity Digital Identity

The
Glass
Bedroom
“You see everyone, everyone sees you”

The Glass
Bedroom

Status

Status
is
the new
front
porch

The
Mega
Phone
“One Million in One Click”

Megaphone
The Glass
Bedroom

Now

Next

Very Near

Facebook Activity on Thursday Nights
Activity by Minute
380 K
370 K
360 K
350 K
# of Users 340 K
330 K
320 K
310 K
300 K
11:00
4:00 5:00 6:00 7:00 9:00 10:00
5:00 6:00 7:00 8:00 9:00 10:00 11:00
Time

The
Digital
Footprint
“A Timeline of your ENTIRE Life”

Digital
Megaphone
Footprint
The Glass
Bedroom

YES!
to something else.

Technology
Behavior
Amplification
good

3 Themes of a New World

885,919 confirmed guests

12:51
12:53
12:58
1:05

“And What About Me?”

1 - Recognize Your Reaction
None Anger Nervous Appreciation
Ignorance Rejection Acceptance Use

2 - Use It For Yourself
www.facebook.com

3 - Watch Your Peers
Facebook Groups Collaboration
Bloggers
4,300+ Student Affairs thesabloggers.org
Professionals
SupportBlogging.com

3 - Watch Your Peers
Collaboration
FREE WEBINARS
thesabloggers.org

4 - Use It For Your Job

4 - Use It For Your Job
Identity Profile

tom@swiftkickonline.com

ind:
beh
ets
ecr
he s
t &

Administration
Staff/Faculty
Students

Administration
Change
Staff/Faculty
Students

Administration
Technology Change
Change
Staff/Faculty
Students

Technology Change

Confused by it
Just heard of it Love it
Technology Change

Just heard of it Confused by it Love it
Technology Change

Just heard of it Confused by it Love it
Technology Change