Dance Floor
Theory

Which is the Better Dance?
A B

Where are the “Easiest to Retrieve” Memories?

=
=

Better Better Better
Dance Brain Campus

Dance Floors
and
College Campuses
act the
SAME WAY.

The Dance Floor

N 1 2 3 4 5
Engagement

N 1 2 3 4 5

60-84%
of students will never
participate in a college
sponsored activity.
NSSE 2005

Leadership
Opportunity
Good Campus
N
0 5
Text N
0 1 2 3 4 5
Bad Dance Good Dance

5
4
3
2
{
1
60% - 84%
Apathy

OUR GOAL 5
4
3
2
1
(N)Apathy

5
4
3
2
meh.
1
(N)Apathy

5
4
3
hmmm . . .
2
1
(N)Apathy

5
4
what’s
in it for 3
me?
2
1
(N)Apathy

What am I 5
capable of?
4
3
2
1
(N)Apathy

What’s next
for me?
5
4
3
2
1

How can I
help?
5
4
3
2
1

{
5
4
Current 3
Activities
2
1
(N)Apathy

{
5
4
Current 3
Activities 2
{
1
meh.
60% - 84%
Apathy

5
4
3
hmmm . . .
Our Goal
2
1
X+1
moment
meh.
Apathy

Maybe it’s not about marketing.

Increase Relationships

Increase Relationships
Blender Events

THE RED BALL PROJECT

To Rules...
- Bring It To Them
- Positive Reaction
- Connect The Dots

To Rules...
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!

Anything is fun with...
Numbers &
Relationships

#1 - clearly alone

#1 - clearly alone
#2 - joins in...but

#1 - clearly alone
#2 - joins in...but
#2 - for laughs

#3 - joins in...and

#3 - joins in...and
they multiple...

#3 - joins in...and
they multiple...
EXPONENTIALLY

Find
A
Parade
And
Support
It

The Goals...
- Seed Relationships

Focus less on
events
Focus
more on
introductions

Connect them:

Connect them:

Connect them:

Connecting You

Connect them:

Connect them:

Connect them:

Connect them:

Connect them:

GREAT DANCE

GREAT DANCE
GREAT CAMPUS

GREAT DANCE
GREAT CAMPUS

GREAT DANCE
GREAT CAMPUS

The Goals...
- Seed Relationships
- Meh --> Hmmm
- Create Culture

Your Job:
Create
Culture

Be the spatula

PART 1
What will be
different for you?

YOUR STATE Your state has 3 parts:
Thoughts
Emotions
Physiology

YOUR STATE Your State = Your Outcome

YOUR STATE
Dancing

YOUR STATE
Dancing
Kissing

YOUR STATE
Dancing
Kissing
In Class

YOUR STATE
Dancing
Kissing
In Class
School Event

YOUR STATE
Change
1
Change all
3

Flashmobs

Explore Your Inner Child

What Not to Do
Change Whole Group

What Not to Do
Change Whole Group
“POP” One Person (N-5)

The Goal:
Apathy
CONFUSE
60-84%
1
2
3
4
5

The Goal:
Apathy
CONFUSE
60-84%
SCARE 1
2
3
4
5

What to Do
Manage own state

What to Do
Manage own state
One person, One level

What to Do
Manage own state
One person, One level
Build a bridge

What Should We Do?

Dance Floor
Theory
Let The
Games Begin!

X+1
“The Moment”
SCARE

You

New
En ergy

You (only bigger)

Yay!

Yay!
Text

meh.
Yay!
Text

Oh my
Text

Yay!

Dance Floor
Theory
tom@swiftkickonline.com