#ACPA12 - Engaging FY Students on Facebook

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  • 1. Engaging First-Year Students on Facebook Before, During, and After Orientation@tomkrieglstein #TOMATHY @kathy_petras
  • 2. Poll How comfortable are you with using Facebook for your job? Fred Flintstone Mark Zuckerberg@tomkrieglstein #TOMATHY @kathy_petras
  • 3. One Student’s Story (video removed)@tomkrieglstein #TOMATHY @kathy_petras
  • 4. 65% more 76% pre-orientation comfortable increased transition excitement@tomkrieglstein #TOMATHY @kathy_petras
  • 5. 93% of students have accounts:@tomkrieglstein #TOMATHY @kathy_petras
  • 6. 63% login everyday:@tomkrieglstein #TOMATHY @kathy_petras
  • 7. 5,000, 9,512 minutes per day000,000 Years Per Day
  • 8. STAFF STUDENTS1. In person 1. Facebook2. Phone 2. Texting3. Inst. Email 3. IMing4. Texting 4. Per. Email5. IMing 5. Phone6. Facebook 6. In person
  • 9. 98% of colleges have Pages:@tomkrieglstein #TOMATHY @kathy_petras
  • 10. .36% Average Level of Page Engagement@tomkrieglstein #TOMATHY @kathy_petras
  • 11. 4 Myths of Social Media 1) It doesn’t cost anything 2) There’ll be instant payoff 3) You need to be on every tool 4) Social Media fixes a crappy “product”@tomkrieglstein #TOMATHY @kathy_petras
  • 12. Q: How Many Facebook Pages Do You Manage/Oversee?@tomkrieglstein #TOMATHY @kathy_petras
  • 13. History Current Usage@tomkrieglstein #TOMATHY @kathy_petras
  • 14. Current Usage@tomkrieglstein #TOMATHY @kathy_petras
  • 15. Current Usage@tomkrieglstein #TOMATHY @kathy_petras
  • 16. History Current Usage Staffing / Managers Student Feedback@tomkrieglstein #TOMATHY @kathy_petras
  • 17. Student Feedback 3 4 Scale of 1-5 Why Joined? 85 meet answer % 60 55 other questions % % students about BW meet BW questions people info answered@tomkrieglstein #TOMATHY @kathy_petras
  • 18. Groups vs Pages@tomkrieglstein #TOMATHY @kathy_petras
  • 19. Limitations • Facilitating Relationships • Individual Analytics • Top Down Control • Relevancy@tomkrieglstein #TOMATHY @kathy_petras
  • 20. Additional Considerations Accessibility Community Standards Privacy / Information Shared Allowing for “Organicness” of Group@tomkrieglstein #TOMATHY @kathy_petras
  • 21. “Organicness”@tomkrieglstein #TOMATHY @kathy_petras
  • 22. Recommendations 1) Content For All Your Leaders 90-9-1 Rule ∑U edges e e We d e Longer Answers Simple Engagement 2) Maximize Your Time Hootsuite Hosts Repurpose 3) Tacking Success Likes Interactions@tomkrieglstein #TOMATHY @kathy_petras
  • 23. Positive Interactions@tomkrieglstein #TOMATHY @kathy_petras
  • 24. Positive Interactions@tomkrieglstein #TOMATHY @kathy_petras
  • 25. Positive Interactions@tomkrieglstein #TOMATHY @kathy_petras
  • 26. QUESTIONS thoughts? feelings?@tomkrieglstein #TOMATHY @kathy_petras