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Willington edge2 Willington edge2 Presentation Transcript

  • ROB @WILLINGTONTuesday, June 7, 2011
  • SIMPLE. BELIEVE IT/ SUBSTANCE START/END EMOTIONAL. STORY MEMORABLE.Tuesday, June 7, 2011
  • = ? BRAND IS DEFINED BY ALL RELATED STORIESTuesday, June 7, 2011
  • WHAT YOU SAY WHAT YOU SAY ABOUT YOU ABOUT YOUR OPPONENT (BUILD FIRST) WHAT YOUR WHAT YOUR OPPONENT OPPONENT WILL SAY WILL SAY ABOUT ABOUT YOU HERSELFTuesday, June 7, 2011
  • WHAT YOU SAY WHAT YOU SAY ABOUT YOU ABOUT YOUR OPPONENT WHAT YOUR WHAT YOUR OPPONENT OPPONENT WILL SAY WILL SAY ABOUT ABOUT YOU HERSELFTuesday, June 7, 2011
  • THE PEOPLE HEALTH CARE TAKE OVER ESTABLISHMENT POLITICAL MACHINE INCREASE DEBT GET THINGS DONE IN DC CONTINUE KENNEDY LEGACYTuesday, June 7, 2011
  • STEADY LEADERSHIP IN TIMES OF CHANGE CORPORATE GREED WAR HERO SUPPORT WEALTHY AMERICA DESERVES BETTER IRAQ = WRONGTuesday, June 7, 2011
  • GEORGE BUSH WALL STREET 4 MORE YEARS CHANGE WE CAN BELIEVE IN HIGH TAXES COUNTRY FIRST MORE SPENDING LEADER WEAK FOREIGN POLICY LOWER TAXES FLUFF/CELEBRITY STRONG F. POLICY BILL AYERS MAVERICKTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • USE OTHER PEOPLE’S STORIES WHAT YOUR WHAT YOUR OPPONENT OPPONENT WILL SAY WILL SAY ABOUT ABOUT YOU HERSELFTuesday, June 7, 2011
  • THE ONE USE OTHER PEOPLE’S STORIES WHAT YOUR WHAT YOUR OPPONENT OPPONENT WILL SAY WILL SAY ABOUT ABOUT YOU HIMSELFTuesday, June 7, 2011
  • WHAT YOU SAY WHAT YOU SAY ABOUT YOU ABOUT YOUR OPPONENT PUTTING THE VOTERS FIRST WHAT YOUR WHAT YOUR OPPONENT OPPONENT WILL SAY WILL SAY ABOUT ABOUT YOU HERSELFTuesday, June 7, 2011
  • BAGS, DRINKS, TV PUTTING THE FLYERS FIRST WHAT YOUR WHAT YOUR OPPONENT OPPONENT WILL SAY WILL SAY ABOUT ABOUT YOU HERSELFTuesday, June 7, 2011
  • SCOTT TURF BUILDER 20 POUND SEED = HONEST GREEN 10 POUNDS SEED & REAL GRASS SEED 10 POUNDS OF FILLER WHAT YOUR WHAT YOUR OPPONENT OPPONENT WILL SAY WILL SAY ABOUT ABOUT YOU HERSELFTuesday, June 7, 2011
  • PENNINGTON NO FILLER EXCLUSIVE COATING GROUND UP PAPER MORE ADVANCED CAN’T HOLD H2O HOLDS WATER 4X INFERIOR TECH LONGER WHAT YOUR WHAT YOUR OPPONENT OPPONENT WILL SAY WILL SAY ABOUT ABOUT YOU HERSELFTuesday, June 7, 2011
  • Tuesday, June 7, 2011
  • WHAT YOU SAY WHAT YOU SAY ABOUT YOUR ABOUT YOU OPPONENT WHAT YOUR WHAT YOUR OPPONENT OPPONENT WILL SAY WILL SAY ABOUT ABOUT YOU HERSELF FRAME YOUR CAMPAIGNTuesday, June 7, 2011
  • DEEP HISTORY PLATO BIBLE CHILD ALLEGORY OF BOOK OF JOB RIGHT NOW THE CAVETuesday, June 7, 2011
  • ROB @WILLINGTON THANK YOUTuesday, June 7, 2011