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VOTER ID                          KNOW THY VOTER                                   R O B @ W I LL ING TO N                ...
TARGETING & VOTER ID                               Push Vs.   PullSaturday, July 23, 2011
WHY VOTER ID?                          Voter ID = Finding The Voter DNASaturday, July 23, 2011
WHAT IS TARGETING?                          SPEAKING TO PEOPLE THAT MATTER.                             (narrowcasting, no...
TARGETING & VOTER ID                                    (sign holding is broadcasting)                                    ...
TARGETING & VOTER ID                                         SIGN HOLDING                          not registered to vote....
VALUE                          Two hours of phone banking = $42.68                          Two hours of standing out = $1...
TARGETING & VOTER ID                              VOTER ID ON ISSUE                              TOP ISSUE TAXES          ...
TARGETING & VOTER ID                               VOTER ID ON ISSUE              Mary Sullivan                           ...
TARGETING & VOTER ID                                VOTER ID ON ISSUE      FOOTBALL COMMERCIALS VS SOAP COMMERCIALS       ...
TARGETING & VOTER ID                             VOTER ID ON CANDIDATE                  KNOW WHERE THEY ARE IN THE ELECTIO...
TARGETING & VOTER ID                              VOTER ID ON HISTORY                                    4/4              ...
TARGETING & VOTER ID                              How Do We Acquire Data?      PHONES:     Hi this is Rob calling from the...
TARGETING & VOTER ID                              PHONE BANKS                                Calendar                     ...
PHONE BANKS                            RECRUIT                            RETAIN                            PERFORM       ...
PHONE BANKS                recruit                          PHONE BANKING IS NOT FUN                              YOUR JOB...
PHONE BANKS                recruit                          PREVIOUS CAMPAIGNS                          FRIENDLY ORGANIZAT...
PHONE BANKS                recruit                          DRAFT SALES PITCH                          PRACTICE SALES PITC...
PHONE BANKS                recruit                          CREATE SHIFT CHARTS PLANNING WEEKS/MONTHS                     ...
PHONE BANKS                 retain                          TACO TUESDAYS, PIZZA NIGHTS                          CANDIDATE...
PHONE BANKS             perform                          NOT A DEBATE SOCIETY                          KEEP FOCUSED       ...
PHONE BANKS             perform                          SET GOALSSaturday, July 23, 2011
PHONE BANKS             perform                          PEAK HOURS 5:00 - 8:00                          30% CONTACT RATES...
PHONE BANKS                           NOISE                          ONE MORE CALL AND I’M NOT VOTING.Saturday, July 23, 2...
PHONE BANKS                          NOISESaturday, July 23, 2011
PHONE BANKS                          WHERE IS YOUR DATA RECORDED?                          WHERE DOES IT NEED TO GO?Saturd...
TARGETING & VOTER ID                               How Do We Acquire Data?       DOORS:                                Hi ...
TARGETING & VOTER ID                             How Do We Acquire Data?                               CANVASSING         ...
TARGETING & VOTER ID                             How Do We Acquire Data?        OFFLINE PETITIONS:        SIGN PETITION - ...
TARGETING & VOTER ID                             How Do We Acquire Data?                             OFFLINE PETITIONS    ...
TARGETING & VOTER ID                             How Do We Acquire Data?         ONLINE PETITIONS:         SIGN PETITION -...
TARGETING & VOTER ID                              How Do We Acquire Data?          LITERATURE: (tear away)                ...
TARGETING & VOTER ID                                    FINAL TIPS                      VOTER ID via PHONE - use VOIP PHON...
TARGETING & VOTER ID                               BE A SALESMANSaturday, July 23, 2011
GOT V                          Various programs to maximize the turnout                              of your supporters on...
PARADES AND SIGNS?         Comprehensive and effective volunteer interaction         Extensive list management and sophist...
GOTV HISTORY               Lincoln QuoteSaturday, July 23, 2011
GOTV HISTORY        After the 2000 Presidential Election, the RNC developed and advanced GOTV methods. Rather        than ...
WHY THE EFFORT?                                                 2000 Election              BUSH VICTORIES                 ...
WHY THE EFFORT?                                               2004 Election             BUSH VICTORIES                    ...
PHONES & DOORS                           Voter Identification                           Volunteer Recruitment              ...
VOTER PROPENSITY        4 - Perfect Voter        3 - Mid-Propensity        2                          Low Propensity Voter...
Saturday, July 23, 2011
1.9 Million Phone Calls in 12 weeks                          Won 7 of the 10 Congressional Districts                      ...
POLL CHECKING                          LIST OF SUPPORTERS                          ELIMINATE THOSE THAT VOTED             ...
SHIFTS                          WHO, WHAT, WHERE, WHEN.Saturday, July 23, 2011
WHERE DO I VOTE?                             CAMPUS STD TESTS.Saturday, July 23, 2011
RO B @ W IL L ING TO N                          Rob@SwiftCurrentStrategies.comSaturday, July 23, 2011
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Voter ID & GOTV

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Transcript of "Voter ID & GOTV"

  1. 1. VOTER ID KNOW THY VOTER R O B @ W I LL ING TO N P A R T N ER URR ENT SWI FTCSaturday, July 23, 2011
  2. 2. TARGETING & VOTER ID Push Vs. PullSaturday, July 23, 2011
  3. 3. WHY VOTER ID? Voter ID = Finding The Voter DNASaturday, July 23, 2011
  4. 4. WHAT IS TARGETING? SPEAKING TO PEOPLE THAT MATTER. (narrowcasting, not broadcasting)Saturday, July 23, 2011
  5. 5. TARGETING & VOTER ID (sign holding is broadcasting) 9 THUMBS UPS 15 HONKS 2 MIDDLE FINGERS WHAT DOES THIS MEAN? SIGN HOLDING MATTERS TO US BECAUSE WE ARE NOT NORMALSaturday, July 23, 2011
  6. 6. TARGETING & VOTER ID SIGN HOLDING not registered to vote. not old enough to vote. not citizens and can’t vote. in a different district. registered but never vote. registered but only vote in Presidential elections. actual voters, but hard Democrats. actual voters, but hard Republicans. persuadables, but did not read your signs. persuadables, but don’t recall your sign persuadables, read, and remember your sign.Saturday, July 23, 2011
  7. 7. VALUE Two hours of phone banking = $42.68 Two hours of standing out = $1.73 (if lucky)Saturday, July 23, 2011
  8. 8. TARGETING & VOTER ID VOTER ID ON ISSUE TOP ISSUE TAXES TOP ISSUE SPENDING TOP ISSUE ENVIRONMENT TOP ISSUE EDUCATION TOP ISSUE HEALTH CARESaturday, July 23, 2011
  9. 9. TARGETING & VOTER ID VOTER ID ON ISSUE Mary Sullivan Top Issue High Taxes 5 Main Street Smithville, NY Mail, Phone, & Doors.Saturday, July 23, 2011
  10. 10. TARGETING & VOTER ID VOTER ID ON ISSUE FOOTBALL COMMERCIALS VS SOAP COMMERCIALS TARGETING BASED ON INTERESTS Mail, Phone, & Doors.Saturday, July 23, 2011
  11. 11. TARGETING & VOTER ID VOTER ID ON CANDIDATE KNOW WHERE THEY ARE IN THE ELECTION This Tells You Who To: PERSUADE MOBILIZE (GOTV) Mail, Phone, & Doors.Saturday, July 23, 2011
  12. 12. TARGETING & VOTER ID VOTER ID ON HISTORY 4/4 3/4 2/4 1/4 0/4Saturday, July 23, 2011
  13. 13. TARGETING & VOTER ID How Do We Acquire Data? PHONES: Hi this is Rob calling from the Brown campaign. I’m calling with three quick questions, do you have a moment? In the upcoming election, what is the most important issue to you?Saturday, July 23, 2011
  14. 14. TARGETING & VOTER ID PHONE BANKS Calendar Overbook Follow Up Compete Guilt Feed (after) ThankSaturday, July 23, 2011
  15. 15. PHONE BANKS RECRUIT RETAIN PERFORM DATASaturday, July 23, 2011
  16. 16. PHONE BANKS recruit PHONE BANKING IS NOT FUN YOUR JOB IS TO MAKE IT FUNSaturday, July 23, 2011
  17. 17. PHONE BANKS recruit PREVIOUS CAMPAIGNS FRIENDLY ORGANIZATIONS (FICAL/SOCIAL CONS) THE PARTY(LOCAL, COUNTY, STATE) FRIENDS/FAMILY (CANDIDATE, STAFF, VOLUNTEERS) HIGH PROPENSITY 4/4 PARTY VOTERS HOME SCHOOLERS SCOUTSSaturday, July 23, 2011
  18. 18. PHONE BANKS recruit DRAFT SALES PITCH PRACTICE SALES PITCH ASK, (no seriously, ASK!)Saturday, July 23, 2011
  19. 19. PHONE BANKS recruit CREATE SHIFT CHARTS PLANNING WEEKS/MONTHS CARBON SHEETS - 3 COPIES OVERBOOKSaturday, July 23, 2011
  20. 20. PHONE BANKS retain TACO TUESDAYS, PIZZA NIGHTS CANDIDATE CONF CALL CANDIDATE DROP BY MOST CALLS COMPETITION - WIN GIFT CERT TEAM COMPETITIONS - WIN GIFT CERT NAME ON CHAIRS SAY THANK YOU THANK YOU CARDS SHOW THEM THE FRUIT JERRY!Saturday, July 23, 2011
  21. 21. PHONE BANKS perform NOT A DEBATE SOCIETY KEEP FOCUSED COMPETE BIG PICTURE (DRIVE HOME PRINCIPLES)Saturday, July 23, 2011
  22. 22. PHONE BANKS perform SET GOALSSaturday, July 23, 2011
  23. 23. PHONE BANKS perform PEAK HOURS 5:00 - 8:00 30% CONTACT RATESaturday, July 23, 2011
  24. 24. PHONE BANKS NOISE ONE MORE CALL AND I’M NOT VOTING.Saturday, July 23, 2011
  25. 25. PHONE BANKS NOISESaturday, July 23, 2011
  26. 26. PHONE BANKS WHERE IS YOUR DATA RECORDED? WHERE DOES IT NEED TO GO?Saturday, July 23, 2011
  27. 27. TARGETING & VOTER ID How Do We Acquire Data? DOORS: Hi my name is Rob and I’m volunteering for the Brown Campaign. In the upcoming election, which candidate are you leaning towards? Martha Coakley or Scott Brown? (NOTE CLUES OF CAR, YARD, HOUSE)Saturday, July 23, 2011
  28. 28. TARGETING & VOTER ID How Do We Acquire Data? CANVASSING Calendar Overbook Follow Up Compete Target Homes That Matter Print Walk List/Maps Space for Voter ID Attire Feed (after) ThankSaturday, July 23, 2011
  29. 29. TARGETING & VOTER ID How Do We Acquire Data? OFFLINE PETITIONS: SIGN PETITION - TELL ALBANY TO STOP THE SPENDING First Name Last Name Email:Saturday, July 23, 2011
  30. 30. TARGETING & VOTER ID How Do We Acquire Data? OFFLINE PETITIONS Train Become Salesperson Aggressive INPUT DataSaturday, July 23, 2011
  31. 31. TARGETING & VOTER ID How Do We Acquire Data? ONLINE PETITIONS: SIGN PETITION - TELL ALBANY TO STOP THE X ISSUE First Name Last Name Email:Saturday, July 23, 2011
  32. 32. TARGETING & VOTER ID How Do We Acquire Data? LITERATURE: (tear away) YES, I SUPPORT YOU FOR CONGRESS! First Name Last Name Email:Saturday, July 23, 2011
  33. 33. TARGETING & VOTER ID FINAL TIPS VOTER ID via PHONE - use VOIP PHONES VOTER ID via DOOR - be prepared REWARD VOLUNTEERS CREATE COMPETITIONS (individual or phone banks) TEAM CONFERENCE CALLS WITH CANDIDATE DO VOTER ID EARLYSaturday, July 23, 2011
  34. 34. TARGETING & VOTER ID BE A SALESMANSaturday, July 23, 2011
  35. 35. GOT V Various programs to maximize the turnout of your supporters on election day.Saturday, July 23, 2011
  36. 36. PARADES AND SIGNS? Comprehensive and effective volunteer interaction Extensive list management and sophisticated data collection Advanced technology application Logistics and budgeting Coalition Building Absentee and early vote planning and execution Intense and multi-level voter turnout operationsSaturday, July 23, 2011
  37. 37. GOTV HISTORY Lincoln QuoteSaturday, July 23, 2011
  38. 38. GOTV HISTORY After the 2000 Presidential Election, the RNC developed and advanced GOTV methods. Rather than just depend on TV & Radio ads to turnout voters, we shifted the focus back to the grassroots Voter to Voter contact programs were developed and tested and we have been refining them ever since. Recent Elections have shown that GOTV operations increase turn out by as much as 5%Saturday, July 23, 2011
  39. 39. WHY THE EFFORT? 2000 Election BUSH VICTORIES GORE VICTORIES NM -0.06% 5 Electoral Votes FL +0.01% - 20 Electoral Votes WI -0.22% 11 Electoral Votes NH +1.27% - 4 Electoral Votes OR -0.44% 7 Electoral Votes MO + 3.34%-11 Electoral Votes MN -2.40% 10 Electoral Votes OH+3.35% - 21 Electoral Votes PA -4.17% 23 Electoral Votes NV+ 3.35% - 4 Electoral Votes ME -5.11% 4 Electoral Votes TN+ 3.87% - 11 Electoral Votes MI -5.13% 18 Electoral Votes AR+ 5.44% - 6 Electoral Votes WA -5.38% 11 Electoral Votes 96 Electoral Votes 77 Electoral VotesSaturday, July 23, 2011
  40. 40. WHY THE EFFORT? 2004 Election BUSH VICTORIES KERRY VICTORIES IA+0.67% - 7 Electoral Votes WI -0.38% - 10 Electoral Votes NM +0.79% -5 Electoral Votes NH-1.37% - 4 Electoral Votes OH +2.11% -20 Electoral Votes PA -2.50%- 21 Electoral Votes NV +2.59% - 5 Electoral Votes MI -3.42% - 10 Electoral Votes CO +4.67% - 9 Electoral Votes MN -3.48% - 10 Electoral Votes FL +5.01% - 27 Electoral Votes OR -4.16% - 7 Electoral Votes 73 Electoral Votes 62 Electoral VotesSaturday, July 23, 2011
  41. 41. PHONES & DOORS Voter Identification Volunteer Recruitment Absentee/ Early Voters Voter Registration GOTVSaturday, July 23, 2011
  42. 42. VOTER PROPENSITY 4 - Perfect Voter 3 - Mid-Propensity 2 Low Propensity Voters 1Saturday, July 23, 2011
  43. 43. Saturday, July 23, 2011
  44. 44. 1.9 Million Phone Calls in 12 weeks Won 7 of the 10 Congressional Districts Won 100% of our target towns "Voters can feel the passion toward a candidate from volunteers. Thats why we put such an emphasis on volunteers," he said. "Your personal commitment does impact the outcome of an election." - Karl RoveSaturday, July 23, 2011
  45. 45. POLL CHECKING LIST OF SUPPORTERS ELIMINATE THOSE THAT VOTED TARGET SUPPORTERS YET TO VOTESaturday, July 23, 2011
  46. 46. SHIFTS WHO, WHAT, WHERE, WHEN.Saturday, July 23, 2011
  47. 47. WHERE DO I VOTE? CAMPUS STD TESTS.Saturday, July 23, 2011
  48. 48. RO B @ W IL L ING TO N Rob@SwiftCurrentStrategies.comSaturday, July 23, 2011
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