digital. P et e F ulle r t o n P A R T N ER URR ENT SWI FTCThursday, May 12, 2011
ONLINE SOCIAL MEDIA Amplify Existing Content push out what you are already doingThursday, May 12, 2011
WHAT IS CONTENT? All campaign events (whether it is before, during or after the event) Policy/ Campaign Related Issues Tweets and Facebook post do not always have to be about policy- we need a healthy mix of campaign related content & personality driven content. Personal content from the trail- What is life like? Does you turn up the volume of the Beatles song when played on the radio? The smell of salt air in the summer etc etc Campaign activities- Town chair meetings, ofﬁces, what is going with the staff that day? Are you organizing volunteers, press conferences etc, Real Time photos - are more likely to be shared, commented on and drive more trafﬁc.Thursday, May 12, 2011
SOCIAL MEDIA CAN DRIVE TRAFFIC TO YOUR WEBSITE. Web Trafﬁc - When you make an impact online, you will see an increase in sign ups to your list and, over the long-term, increased donations and advocacy if you take the time to cultivate these people properly and arm them with the information and tools they need.Thursday, May 12, 2011
HASH TAGS What Are Hashtags?("#" Symbols)? Deﬁnition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Hashtags: helping you ﬁnd interesting Tweets • People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search. • Clicking on a hashtagged word in any message shows you all other Tweets in that category. • Hashtags can occur anywhere in the Tweet. • Hashtagged words that become very popular are often Trending Topics.Thursday, May 12, 2011
#mdgop #mdreps #mdcons TWEETDECKThursday, May 12, 2011
Search Engine For Ads Search For Your Opponents Banner AdsThursday, May 12, 2011
Candidate Explain Issues/BudgetsThursday, May 12, 2011
Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinar Fundraising Pitches Advocacy Tell a story TrainingsThursday, May 12, 2011
SUBJECT LINES ARE IMPORTANT Subject: Worst of Washington Subject: Behind the scenes Subject: Fabric swatches Subject: Slide show Subject: 10 seats Subject: Go time Subject: Real threat Subject: Full boil Subject: Bizarre Subject: Spitting mad Subject: Fess upThursday, May 12, 2011
EMAIL STRIPPED DOWN EMAILS ALL TEXT, NO GRAPHICS. *SENT FROM MY BLACKBERRY WIRELESS DEVICEThursday, May 12, 2011
Social Media is Social Be Creative Always Collect Data Engage your audienceThursday, May 12, 2011
thank you @ Pe t e r F ul l e r t o n pete@SWIFTCURRENTSTRATEGIES.com P A R T N ER URR ENT SWI FTCThursday, May 12, 2011
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