• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
616
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. digital. P et e F ulle r t o n P A R T N ER URR ENT SWI FTCThursday, May 12, 2011
  • 2. ONLINE SOCIAL MEDIA Amplify Existing Content push out what you are already doingThursday, May 12, 2011
  • 3. WHAT IS CONTENT? All campaign events (whether it is before, during or after the event) Policy/ Campaign Related Issues Tweets and Facebook post do not always have to be about policy- we need a healthy mix of campaign related content & personality driven content. Personal content from the trail- What is life like? Does you turn up the volume of the Beatles song when played on the radio? The smell of salt air in the summer etc etc Campaign activities- Town chair meetings, offices, what is going with the staff that day? Are you organizing volunteers, press conferences etc, Real Time photos - are more likely to be shared, commented on and drive more traffic.Thursday, May 12, 2011
  • 4. SOCIAL MEDIA CAN DRIVE TRAFFIC TO YOUR WEBSITE. Web Traffic - When you make an impact online, you will see an increase in sign ups to your list and, over the long-term, increased donations and advocacy if you take the time to cultivate these people properly and arm them with the information and tools they need.Thursday, May 12, 2011
  • 5. SPL ASHThursday, May 12, 2011
  • 6. Thursday, May 12, 2011
  • 7. COLLECT DATA PETITIONS POLLS EVENTSThursday, May 12, 2011
  • 8. Thursday, May 12, 2011
  • 9. TELL PEOPLE PRECISELY WHAT TO DO Sign Up join us Donate Tweet This Click Here Contact UsThursday, May 12, 2011
  • 10. www.youtube.com/politicianchannel SOCIAL NETWORKSThursday, May 12, 2011
  • 11. Thursday, May 12, 2011
  • 12. Thursday, May 12, 2011
  • 13. SOCIAL NETWORKS USE DESCRIPTION USE KEYWORDS USE EMBED CODEThursday, May 12, 2011
  • 14. CONTENT PLACEMENTThursday, May 12, 2011
  • 15. Thursday, May 12, 2011
  • 16. SOCIAL NETWORKSThursday, May 12, 2011
  • 17. HASH TAGS What Are Hashtags?("#" Symbols)? Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Hashtags: helping you find interesting Tweets • People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search. • Clicking on a hashtagged word in any message shows you all other Tweets in that category. • Hashtags can occur anywhere in the Tweet. • Hashtagged words that become very popular are often Trending Topics.Thursday, May 12, 2011
  • 18. #mdgop #mdreps #mdcons TWEETDECKThursday, May 12, 2011
  • 19. #gettingSlizzerdThursday, May 12, 2011
  • 20. Thursday, May 12, 2011
  • 21. Update frequently Share non-political info Give positive comments back Ask for opinions Upload pictures/videos SOCIAL NETWORKSThursday, May 12, 2011
  • 22. docs.google.com DOCUMENT COLLABORATIONThursday, May 12, 2011
  • 23. Thursday, May 12, 2011
  • 24. docs.google.com SPREADSHEET COLLABORATIONThursday, May 12, 2011
  • 25. Thursday, May 12, 2011
  • 26. docs.google.com FORMS COLLABORATIONThursday, May 12, 2011
  • 27. docs.google.com FORMSThursday, May 12, 2011
  • 28. Thursday, May 12, 2011
  • 29. Thursday, May 12, 2011
  • 30. Thursday, May 12, 2011
  • 31. NEWS ALERTS LET THE INTERNET COME TO YOU!Thursday, May 12, 2011
  • 32. OFFICE NUMBER ELECTION DAY HOTLINEThursday, May 12, 2011
  • 33. Thursday, May 12, 2011
  • 34. Thursday, May 12, 2011
  • 35. FREE VERSIONThursday, May 12, 2011
  • 36. Thursday, May 12, 2011
  • 37. Search Engine For Ads Search For Your Opponents Banner AdsThursday, May 12, 2011
  • 38. Candidate Explain Issues/BudgetsThursday, May 12, 2011
  • 39. Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinar Fundraising Pitches Advocacy Tell a story TrainingsThursday, May 12, 2011
  • 40. Thursday, May 12, 2011
  • 41. MOBILEThursday, May 12, 2011
  • 42. Thursday, May 12, 2011
  • 43. Thursday, May 12, 2011
  • 44. ONLINE ADSThursday, May 12, 2011
  • 45. MONDAY, JAN 18 TUESDAY, JAN 19 ONLINE ADSThursday, May 12, 2011
  • 46. EMAIL ARE YOUR EMAILS FUN AND CREATIVE? PUT THOUGHT INTO YOUR EMAILSThursday, May 12, 2011
  • 47. $13,732Thursday, May 12, 2011
  • 48. SUBJECT LINES ARE IMPORTANT Subject: Worst of Washington Subject: Behind the scenes Subject: Fabric swatches Subject: Slide show Subject: 10 seats Subject: Go time Subject: Real threat Subject: Full boil Subject: Bizarre Subject: Spitting mad Subject: Fess upThursday, May 12, 2011
  • 49. EMAIL STRIPPED DOWN EMAILS ALL TEXT, NO GRAPHICS. *SENT FROM MY BLACKBERRY WIRELESS DEVICEThursday, May 12, 2011
  • 50. Social Media is Social Be Creative Always Collect Data Engage your audienceThursday, May 12, 2011
  • 51. thank you @ Pe t e r F ul l e r t o n pete@SWIFTCURRENTSTRATEGIES.com P A R T N ER URR ENT SWI FTCThursday, May 12, 2011