digital.                                P et e F ulle r t o n                         P A R T N ER                        ...
ONLINE SOCIAL MEDIA         Amplify Existing Content                               push out what you are already doingThur...
WHAT IS CONTENT?    All campaign events (whether it is before, during or after the event)    Policy/ Campaign Related Issu...
SOCIAL MEDIA CAN DRIVE TRAFFIC                  TO YOUR WEBSITE.                 Web Traffic - When you make an impact     ...
SPL ASHThursday, May 12, 2011
Thursday, May 12, 2011
COLLECT DATA                          PETITIONS                          POLLS                          EVENTSThursday, Ma...
Thursday, May 12, 2011
TELL PEOPLE PRECISELY                             WHAT TO DO       Sign Up       join us       Donate       Tweet This    ...
www.youtube.com/politicianchannel                         SOCIAL NETWORKSThursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
SOCIAL NETWORKS           USE DESCRIPTION           USE KEYWORDS           USE EMBED CODEThursday, May 12, 2011
CONTENT                         PLACEMENTThursday, May 12, 2011
Thursday, May 12, 2011
SOCIAL NETWORKSThursday, May 12, 2011
HASH TAGS             What Are             Hashtags?("#"             Symbols)?       Definition: The # symbol, called a has...
#mdgop                         #mdreps                         #mdcons                                   TWEETDECKThursday...
#gettingSlizzerdThursday, May 12, 2011
Thursday, May 12, 2011
Update frequently                          Share non-political info                          Give positive comments back  ...
docs.google.com           DOCUMENT                         COLLABORATIONThursday, May 12, 2011
Thursday, May 12, 2011
docs.google.com        SPREADSHEET                         COLLABORATIONThursday, May 12, 2011
Thursday, May 12, 2011
docs.google.com            FORMS                         COLLABORATIONThursday, May 12, 2011
docs.google.com    FORMSThursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
NEWS ALERTS                         LET THE INTERNET COME TO YOU!Thursday, May 12, 2011
OFFICE NUMBER                         ELECTION DAY HOTLINEThursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
FREE VERSIONThursday, May 12, 2011
Thursday, May 12, 2011
Search Engine For Ads                         Search For Your Opponents Banner AdsThursday, May 12, 2011
Candidate Explain Issues/BudgetsThursday, May 12, 2011
Upload and share your PowerPoint & Keynote presentations, Word & PDF                         documents and professional vi...
Thursday, May 12, 2011
MOBILEThursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
ONLINE ADSThursday, May 12, 2011
MONDAY, JAN 18   TUESDAY, JAN 19                          ONLINE ADSThursday, May 12, 2011
EMAIL          ARE YOUR EMAILS FUN AND CREATIVE?           PUT THOUGHT INTO YOUR EMAILSThursday, May 12, 2011
$13,732Thursday, May 12, 2011
SUBJECT LINES ARE IMPORTANT                                                    Subject: Worst of Washington            Sub...
EMAIL          STRIPPED DOWN EMAILS                          ALL TEXT, NO GRAPHICS.                         *SENT FROM MY ...
Social Media is Social                 Be Creative                 Always Collect Data                 Engage your audienc...
thank you                                    @ Pe t e r F ul l e r t o n                         pete@SWIFTCURRENTSTRATEGI...
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@Swiftcurrentllc digital training 2.0

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@Swiftcurrentllc digital training 2.0

  1. 1. digital. P et e F ulle r t o n P A R T N ER URR ENT SWI FTCThursday, May 12, 2011
  2. 2. ONLINE SOCIAL MEDIA Amplify Existing Content push out what you are already doingThursday, May 12, 2011
  3. 3. WHAT IS CONTENT? All campaign events (whether it is before, during or after the event) Policy/ Campaign Related Issues Tweets and Facebook post do not always have to be about policy- we need a healthy mix of campaign related content & personality driven content. Personal content from the trail- What is life like? Does you turn up the volume of the Beatles song when played on the radio? The smell of salt air in the summer etc etc Campaign activities- Town chair meetings, offices, what is going with the staff that day? Are you organizing volunteers, press conferences etc, Real Time photos - are more likely to be shared, commented on and drive more traffic.Thursday, May 12, 2011
  4. 4. SOCIAL MEDIA CAN DRIVE TRAFFIC TO YOUR WEBSITE. Web Traffic - When you make an impact online, you will see an increase in sign ups to your list and, over the long-term, increased donations and advocacy if you take the time to cultivate these people properly and arm them with the information and tools they need.Thursday, May 12, 2011
  5. 5. SPL ASHThursday, May 12, 2011
  6. 6. Thursday, May 12, 2011
  7. 7. COLLECT DATA PETITIONS POLLS EVENTSThursday, May 12, 2011
  8. 8. Thursday, May 12, 2011
  9. 9. TELL PEOPLE PRECISELY WHAT TO DO Sign Up join us Donate Tweet This Click Here Contact UsThursday, May 12, 2011
  10. 10. www.youtube.com/politicianchannel SOCIAL NETWORKSThursday, May 12, 2011
  11. 11. Thursday, May 12, 2011
  12. 12. Thursday, May 12, 2011
  13. 13. SOCIAL NETWORKS USE DESCRIPTION USE KEYWORDS USE EMBED CODEThursday, May 12, 2011
  14. 14. CONTENT PLACEMENTThursday, May 12, 2011
  15. 15. Thursday, May 12, 2011
  16. 16. SOCIAL NETWORKSThursday, May 12, 2011
  17. 17. HASH TAGS What Are Hashtags?("#" Symbols)? Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Hashtags: helping you find interesting Tweets • People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search. • Clicking on a hashtagged word in any message shows you all other Tweets in that category. • Hashtags can occur anywhere in the Tweet. • Hashtagged words that become very popular are often Trending Topics.Thursday, May 12, 2011
  18. 18. #mdgop #mdreps #mdcons TWEETDECKThursday, May 12, 2011
  19. 19. #gettingSlizzerdThursday, May 12, 2011
  20. 20. Thursday, May 12, 2011
  21. 21. Update frequently Share non-political info Give positive comments back Ask for opinions Upload pictures/videos SOCIAL NETWORKSThursday, May 12, 2011
  22. 22. docs.google.com DOCUMENT COLLABORATIONThursday, May 12, 2011
  23. 23. Thursday, May 12, 2011
  24. 24. docs.google.com SPREADSHEET COLLABORATIONThursday, May 12, 2011
  25. 25. Thursday, May 12, 2011
  26. 26. docs.google.com FORMS COLLABORATIONThursday, May 12, 2011
  27. 27. docs.google.com FORMSThursday, May 12, 2011
  28. 28. Thursday, May 12, 2011
  29. 29. Thursday, May 12, 2011
  30. 30. Thursday, May 12, 2011
  31. 31. NEWS ALERTS LET THE INTERNET COME TO YOU!Thursday, May 12, 2011
  32. 32. OFFICE NUMBER ELECTION DAY HOTLINEThursday, May 12, 2011
  33. 33. Thursday, May 12, 2011
  34. 34. Thursday, May 12, 2011
  35. 35. FREE VERSIONThursday, May 12, 2011
  36. 36. Thursday, May 12, 2011
  37. 37. Search Engine For Ads Search For Your Opponents Banner AdsThursday, May 12, 2011
  38. 38. Candidate Explain Issues/BudgetsThursday, May 12, 2011
  39. 39. Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinar Fundraising Pitches Advocacy Tell a story TrainingsThursday, May 12, 2011
  40. 40. Thursday, May 12, 2011
  41. 41. MOBILEThursday, May 12, 2011
  42. 42. Thursday, May 12, 2011
  43. 43. Thursday, May 12, 2011
  44. 44. ONLINE ADSThursday, May 12, 2011
  45. 45. MONDAY, JAN 18 TUESDAY, JAN 19 ONLINE ADSThursday, May 12, 2011
  46. 46. EMAIL ARE YOUR EMAILS FUN AND CREATIVE? PUT THOUGHT INTO YOUR EMAILSThursday, May 12, 2011
  47. 47. $13,732Thursday, May 12, 2011
  48. 48. SUBJECT LINES ARE IMPORTANT Subject: Worst of Washington Subject: Behind the scenes Subject: Fabric swatches Subject: Slide show Subject: 10 seats Subject: Go time Subject: Real threat Subject: Full boil Subject: Bizarre Subject: Spitting mad Subject: Fess upThursday, May 12, 2011
  49. 49. EMAIL STRIPPED DOWN EMAILS ALL TEXT, NO GRAPHICS. *SENT FROM MY BLACKBERRY WIRELESS DEVICEThursday, May 12, 2011
  50. 50. Social Media is Social Be Creative Always Collect Data Engage your audienceThursday, May 12, 2011
  51. 51. thank you @ Pe t e r F ul l e r t o n pete@SWIFTCURRENTSTRATEGIES.com P A R T N ER URR ENT SWI FTCThursday, May 12, 2011
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