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ONLINE    FUNDRAISING
                               ROB WILLINGTON




Friday, February 19, 2010
GOT VALUE?
                                            issues
                                            principles
     ...
HOMEPAGE
                            WHERE IS YOUR BUTTON?

Friday, February 19, 2010
HOMEPAGE
                            WHERE IS YOUR BUTTON?

Friday, February 19, 2010
friendly groups
                                              friends and family
                                         ...
PUSHING     VS.   PULLING

                                BUILD YOUR LISTS




                                      LIST...
OFFLINE AND ONLINE PETITIONS
                    STOP THE GOV. TAKE OVER OF HEALTH CARE
                    SAY NO TO GIVI...
“BUY” THE AD YOU LIKE
                            MAKE YOUR DONATION “SPEAK”

Friday, February 19, 2010
MONEYBOMBS
                            ONE DAY TO MAKE A STATEMENT

Friday, February 19, 2010
“I’m also fully convinced that without the public goal we set, the
                   campaign may have raised just a few ...
ARE YOUR EMAILS FUN AND CREATIVE?




                                    EMAILS
                            PUT THOUGHT I...
$13,732
Friday, February 19, 2010
EMAILS
                            END WITH A BUTTON AND A P.S.

Friday, February 19, 2010
MAKE YOUR EMAILS PERSONAL
                     PERPETUATE CORE MESSAGE
                     INFORMAL IS GOOD



          ...
DID YOU ACTUALLY ASK FOR MONEY?
                     DID YOU ASK FOR SPECIFIC AMOUNTS?




                               ...
ALL TEXT, NO GRAPHICS.



                            *SENT FROM MY BLACKBERRY WIRELESS DEVICE




                       ...
ONLINE DONATION OPTIONS
                            iContribute.US

Friday, February 19, 2010
CREATE UNIQUE $ PAGES
                            KEEP TRACK OF SPECIFIC EFFORTS

Friday, February 19, 2010
SHARE YOUR DONATION
                            RELATIONSHIP MANAGEMENT

Friday, February 19, 2010
BLUE SWARM
                             BLUE-SWARM.com

Friday, February 19, 2010
KIMBIA.COM
                            CREATE $ WIDGETS

Friday, February 19, 2010
SOCIAL NETWORKS
                              EXPAND YOUR PRESENCE

Friday, February 19, 2010
USE YOUR REAL ESTATE
                            INSERT LINKS IN DESCRIPTION

Friday, February 19, 2010
“end of quarter”




                              TACTICS          $22,345.10
                                 DEADLINE

...
OUR TEAM HAS A GOAL OF ....




                                    TACTICS
                                        GOAL

...
LOW DOLLAR DONORS HAVE INVESTED

      75% OF OBAMA’S DONORS AT THE END OF THE
     CAMPAIGN CONTRIBUTED OVER $200




   ...
QUESTIONS?
                            ANSWERS (HOPEFULLY)

Friday, February 19, 2010
ROB@SWIFTCURRENTSTRATEGIES.COM




                                                 THANK YOU


Friday, February 19, 2010
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Online Fundraising

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Transcript of "Online Fundraising"

  1. 1. ONLINE FUNDRAISING ROB WILLINGTON Friday, February 19, 2010
  2. 2. GOT VALUE? issues principles demographics biography opponent SAME PRINCIPLES WHAT ARE YOU OFFERING? Friday, February 19, 2010
  3. 3. HOMEPAGE WHERE IS YOUR BUTTON? Friday, February 19, 2010
  4. 4. HOMEPAGE WHERE IS YOUR BUTTON? Friday, February 19, 2010
  5. 5. friendly groups friends and family previous campaigns LISTS YOUR EMAILS ARE WORTH DOLLARS Friday, February 19, 2010
  6. 6. PUSHING VS. PULLING BUILD YOUR LISTS LISTS YOUR EMAILS ARE VALUABLE Friday, February 19, 2010
  7. 7. OFFLINE AND ONLINE PETITIONS STOP THE GOV. TAKE OVER OF HEALTH CARE SAY NO TO GIVING IN-STATE TUITION RATES TO ILLEGAL IMMIGRANTS LISTS PETITIONS ARE GOOD TO TAP INTO CURRENT NEWS Friday, February 19, 2010
  8. 8. “BUY” THE AD YOU LIKE MAKE YOUR DONATION “SPEAK” Friday, February 19, 2010
  9. 9. MONEYBOMBS ONE DAY TO MAKE A STATEMENT Friday, February 19, 2010
  10. 10. “I’m also fully convinced that without the public goal we set, the campaign may have raised just a few hundred thousand dollars and been unable to raise the money we needed in the final days to win. Setting a goal (and surpassing it) opened the floodgates to more support online as the moneybomb went viral. The campaign’s motivated supporters spread the word and insisted we could win. Get ‘em excited and give ‘em a goal to reach — keys to getting people off their butts and working hard. And in this case, that work paid off after the immediate ask had expired.” MONEYBOMB VIRAL Friday, February 19, 2010
  11. 11. ARE YOUR EMAILS FUN AND CREATIVE? EMAILS PUT THOUGHT INTO YOUR EMAILS Friday, February 19, 2010
  12. 12. $13,732 Friday, February 19, 2010
  13. 13. EMAILS END WITH A BUTTON AND A P.S. Friday, February 19, 2010
  14. 14. MAKE YOUR EMAILS PERSONAL PERPETUATE CORE MESSAGE INFORMAL IS GOOD EMAILS TACTIC Friday, February 19, 2010
  15. 15. DID YOU ACTUALLY ASK FOR MONEY? DID YOU ASK FOR SPECIFIC AMOUNTS? EMAILS TACTIC Friday, February 19, 2010
  16. 16. ALL TEXT, NO GRAPHICS. *SENT FROM MY BLACKBERRY WIRELESS DEVICE EMAIL STRIPPED DOWN EMAILS Friday, February 19, 2010
  17. 17. ONLINE DONATION OPTIONS iContribute.US Friday, February 19, 2010
  18. 18. CREATE UNIQUE $ PAGES KEEP TRACK OF SPECIFIC EFFORTS Friday, February 19, 2010
  19. 19. SHARE YOUR DONATION RELATIONSHIP MANAGEMENT Friday, February 19, 2010
  20. 20. BLUE SWARM BLUE-SWARM.com Friday, February 19, 2010
  21. 21. KIMBIA.COM CREATE $ WIDGETS Friday, February 19, 2010
  22. 22. SOCIAL NETWORKS EXPAND YOUR PRESENCE Friday, February 19, 2010
  23. 23. USE YOUR REAL ESTATE INSERT LINKS IN DESCRIPTION Friday, February 19, 2010
  24. 24. “end of quarter” TACTICS $22,345.10 DEADLINE Friday, February 19, 2010
  25. 25. OUR TEAM HAS A GOAL OF .... TACTICS GOAL Friday, February 19, 2010
  26. 26. LOW DOLLAR DONORS HAVE INVESTED 75% OF OBAMA’S DONORS AT THE END OF THE CAMPAIGN CONTRIBUTED OVER $200 OWNERSHIP Friday, February 19, 2010
  27. 27. QUESTIONS? ANSWERS (HOPEFULLY) Friday, February 19, 2010
  28. 28. ROB@SWIFTCURRENTSTRATEGIES.COM THANK YOU Friday, February 19, 2010
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