Non profit


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Non profit

  1. 1. ROB @WILLINGTON You The Publisher.Friday, August 26, 2011
  2. 2. Friday, August 26, 2011
  3. 3. Friday, August 26, 2011
  4. 4. Friday, August 26, 2011
  5. 5. Friday, August 26, 2011
  6. 6. Change Your Thinking. You are a publisher.Friday, August 26, 2011
  7. 7. Friday, August 26, 2011
  8. 8. CONTENT, NOT COMMERCIALS Inspire others to create your content.Friday, August 26, 2011
  9. 9. value. Ask not what your community can do for your non-profit -- ask what you can do for your community.Friday, August 26, 2011
  10. 10. content. Strive to develop quality content. Post interviews with staff, interns, volunteers. Capture your co-workers projects as content for you to publish. Invite guest bloggers to write a post related to your mission. Invite followers/fans to ask questions, give opinions. Use events that you host/attend as either video/audio/written content. Offer experts in your non-profit as interviewees to other bloggers.Friday, August 26, 2011
  11. 11. content curation. User generated contests for your next web ad Use quality content from your allies in a ‘Best Of’ blog post. Assist your larger community by collecting quality content and putting it in one location. Echo other studies, graphics, charts, presentations, infographics etc.Friday, August 26, 2011
  12. 12. content curation. use your networks. Ford launches as a “content creation factory.” Encourages enthusiasts to blog, post videos, and stories about their Ford Fiesta.Friday, August 26, 2011
  13. 13. Friday, August 26, 2011
  14. 14. Change Your Thinking. Publishers Need Content Interview congressman/senators/staff - audio/video/text/skype Real Time - photos, tweets, posts from your phone at rallies/events. Monitor Your Keywords - re-use related contentFriday, August 26, 2011
  15. 15. Change Your Thinking. Be Human Your voice should be natural, loose, and direct. Be conversational - write a post as if you were writing to a friend. Show, don’t tell. How do your ideas impact the reader. Worry about creating awesome content, not being professional.Friday, August 26, 2011
  16. 16. Tactics.Friday, August 26, 2011
  17. 17. Share is an online community for parents of babies born prematurely or who have spent time in a neonatal intensive care unit (NICU). Brought to you by the March of Dimes, share is intended to offer parents a safe place to talk about their experiences and gain support from each other.Friday, August 26, 2011
  18. 18. Your donors will be able to interact with giving by experiencing a visual animated graphic when they donate. Examples include coins dropping into a receptacle, an animated action, a child smiling, the customization options are endless . Let your donors have Fun. Social media, fan pages, web sites, blogs, you tube, twitter, can all be updated using Nadanu’s backend.Friday, August 26, 2011
  19. 19. Friday, August 26, 2011
  20. 20. call to action. Focus on mobilizing the converted, not persuasion.Friday, August 26, 2011
  21. 21. tell a story. Unity College students will take one of the panels on a biodiesel-powered road trip through Boston and New York on their way to the White House where they hope to deliver the panel back to President Obama and encourage him to get a new set for himself. The students will host press conferences along the way in Boston, New York, and Washington, D.C. Some of the original team of White House installers will join the presentations. 38 videos in 1 day. Media and the public will be able to follow the road trip which will feature: • Twitter feed from the road 60 second ad. • Daily YouTube video updates • High res video from press conferences in each city • Interviews with the solar road trip team, founder Bill McKibben, and the original White House solar panel installersFriday, August 26, 2011
  22. 22. tell a story. • • Soldiers blog about their experiences • hundreds of videos from soldiers • 1,400 unfiltered blog posts. • Links to, Facebook, iPhone apps etc.. • Any rank-and-file soldier may post a blog “We trust these men and women to put a gun in their hands, have them deploy overseas, and ask them to make life- and-death decisions for their teammates, the population, and the enemy they face. Why can’t we trust them to do the right thing with social media?”Friday, August 26, 2011
  23. 23. Tools Web and Mobile.Friday, August 26, 2011
  24. 24. Friday, August 26, 2011
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  26. 26. Friday, August 26, 2011
  27. 27. Friday, August 26, 2011
  28. 28. Friday, August 26, 2011
  29. 29. Friday, August 26, 2011
  30. 30. quick response.Friday, August 26, 2011
  31. 31. Direct Mail - Drive Them To Act Online Event Materials Business Cards SMS CALENDAR EVENT CONTACT INFO EMAIL ADDRESS GEO LOCATION PHONE NUMBER URLFriday, August 26, 2011
  32. 32. Friday, August 26, 2011
  33. 33. Friday, August 26, 2011
  34. 34. Juvenile Diabetes Research Foundation Brochures - links to volunteer video describing benefits of joining advocacy team. National Aquarium in Baltimore Posted on their exhibits throughout the Aquarium. "Wonder how dolphins spend their day?" "Why save the sand dunes?" Video that provides info. The Big Wild Do something small to save something big.” They posted it in seven Canadian cities, hoping to grab smartphone owners attention and entice them to scan the image and access one of their mobile friendly petitions.Friday, August 26, 2011
  35. 35. ads. Google Ads to test headlines & sub-headline combinations.Friday, August 26, 2011
  36. 36. google +. For individuals at the moment, but will roll out a Brand page soon. Sign up to be the first invited ( Blog)Friday, August 26, 2011
  37. 37. google +. (For Individuals) Host exclusive Hangouts (video conferencing) with politician Organize Circles by donation, geography, volunteer, echo chamber Streamline volunteers to communicate in a Huddle.Friday, August 26, 2011
  38. 38. pictures. Instagram Webstagram flickrFriday, August 26, 2011
  39. 39. pictures.Friday, August 26, 2011
  40. 40. pictures.Friday, August 26, 2011
  41. 41. blog platforms.Friday, August 26, 2011
  42. 42. network.Friday, August 26, 2011
  43. 43. Friday, August 26, 2011
  44. 44. Friday, August 26, 2011
  45. 45. google docs.Friday, August 26, 2011
  46. 46. google docs.Friday, August 26, 2011
  47. 47. google docs.Friday, August 26, 2011
  48. 48. google docs.Friday, August 26, 2011
  49. 49. google docs.Friday, August 26, 2011
  50. 50. google docs.Friday, August 26, 2011
  51. 51. twitter. Visualize tweets about your non-profit, event, or any subject.Friday, August 26, 2011
  52. 52. twitter. Documents: Files up to 15 MB. Word (doc, docx), PowerPoint (ppt, pptx, pps), Excel (xls, xlsx), PDF, PS, Open Office (odt, odp, sxw, sxl), and text (txt, rtf). Graphics / Photos: Files up to 10 MB. File extensions are jpg, png, and gif. Videos: Files up to 25 MB. File extensions are avi, mov, qt, mpg, mpeg, mp4, m4v, wmv, and flv. These are supported on an experimental basis. Please be aware that there may be substantial processing times before an uploaded video becomes visible.Friday, August 26, 2011
  53. 53. twitter. Put in any Twitter username, get back a list of the other social networking profiles for that person or business.Friday, August 26, 2011
  54. 54. twitter. Run a free report for your hashtag, link or brand name and TweetReach tells you the number of unique users that saw a tweet about your topic. $20.00 Delivered in PDF format within 24 hours at the email address specified at checkout. The full report contains all tweets about your search term over the past 7 days up to a maximum of 1500 results.Friday, August 26, 2011
  55. 55. twitter. Find out basic stats about your account including how many times you tweet per month and even zoom in on any month to see how many times youve tweeted on a given day. See who youve replied to the most, what Twitter apps you love and track your follower counts over time. The sweet TweetCloud also allows you to see what words youFriday, August 26, 2011
  56. 56. twitter. Use your twitter id, and the id of your allies.Friday, August 26, 2011
  57. 57. twitter. create screencastsFriday, August 26, 2011
  58. 58. twitter. Follow the Opinion Makers on twitter in any particular field.Friday, August 26, 2011
  59. 59. twitter. Turn what people post on social media into compelling stories. You collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.Friday, August 26, 2011
  60. 60. twitter. Find the conversations and influencers that matter to your business. Monitor brand emerging trends Discover the most interconnected community around any keyword Our mission is to build a real time command center to provide intelligent analysis of social media streams and a strategic response for brands and agencies interested in tracking the real-time conversations had about their brands or products online.Friday, August 26, 2011
  61. 61. twitter. Dynamic visualizations of real-time Twitter data that you can embed on your site or blogFriday, August 26, 2011
  62. 62. Share rich voice messages with friends, family and the world • Add your voice to Facebook, Twitter and your blog • Broadcast from anywhere, anytimeFriday, August 26, 2011
  63. 63. plan. Use every channel to distribute content. Try and alter each content to fit each network. Target LinkedIn Groups, Facebook groups/pages, YouTube channels, use Twitter searches to find relevant topics. Comment on other blogs in your niche, be part of the discussions. Engage, respond, reply, comment back, follow back.Friday, August 26, 2011
  64. 64. location. Reward those that are checking in to your event. 1% of internet users are using these apps to check-in and claim mayorships. Twitter only had 6% of internet users on its platform after two years. Look at them now. Tap the cross-posts to Twitter and Foursquare. Get your supporters to leave “Tips” at local businesses pushing out stats on taxes/regulations. Have a sponsor donate $ every time someone checks-in to your event or office.Friday, August 26, 2011
  65. 65. mobile. 2008 was the first year text messages outnumbered cell phone calls. Personal proximity. 98% open rates. Little competition.Friday, August 26, 2011
  66. 66. email. Keep your text short. Develop content offers for your list: autographed books special souvenirs use videosFriday, August 26, 2011
  67. 67. email. Combo of Glossy/Professional and stripped down text. 16% of email is read on mobile. Personalize First Name - or use Hello.... Hey There...Friday, August 26, 2011
  68. 68. email. Dear Rob, It won’t take me six pages to convince you to donate to my campaign. It won’t even take more than six words... I’m running against Hillary Rodham Clinton. Sincerely, Rick LazioFriday, August 26, 2011
  69. 69. email.Friday, August 26, 2011
  70. 70. email. email is the number one activity people do on the mobile web. In the last year email activity on mobile devices increased from 37.4 percent to 41.6 percent.Friday, August 26, 2011
  71. 71. newsletter. your newsletter is not giving any value. your newsletter is stale. you do not communicate stories. you fail to engage with a call to action. you are infrequent with your newsletter.Friday, August 26, 2011
  72. 72. infographics.Friday, August 26, 2011
  73. 73. infographics.Friday, August 26, 2011
  74. 74. infographics.Friday, August 26, 2011
  75. 75. infographics.Friday, August 26, 2011
  76. 76. infographics.Friday, August 26, 2011
  77. 77. infographics.Friday, August 26, 2011
  78. 78. infographics. New York Times Visualization Lab Create your own charts, graphs, maps and other graphical representations with your data.Friday, August 26, 2011
  79. 79. landing page. increase the likelihood of converting that visitors into prospects the landing page = what you want them to do. minimalist layout and try and offer them value for their email.Friday, August 26, 2011
  80. 80. track. Google URL Builder Bit.lyFriday, August 26, 2011
  81. 81. present. Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinarFriday, August 26, 2011
  82. 82. ideas. you want to go viral?Friday, August 26, 2011
  83. 83. ideas. be creative.Friday, August 26, 2011
  84. 84. ideas. be original.Friday, August 26, 2011
  85. 85. ideas. use your boss. the most-read section of Virgin Atlantic’s Facebook page includes travel tips from crew members - communication that comes across as honest, informal, and caring.Friday, August 26, 2011
  86. 86. ideas. collaborate.Friday, August 26, 2011
  87. 87. ideas. recognize.Friday, August 26, 2011
  88. 88. ideas. Slactivism is your enemy. The word is considered a pejorative term that describes "feel-good" measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction. The acts also tend to dilute awareness campaigns and require minimal personal effort from the slacktivist.Friday, August 26, 2011
  89. 89. ideas. cartoon profiles on facebook. "I just donated to Boulder Countys Safehouse Progressive Alliance for Nonviolence instead of changing my profile picture to a cartoon character. Screw you, slacktivism!" Soucie followed in her Facebook footsteps. He donated $25 to Prevent Child Abuse America.Friday, August 26, 2011
  90. 90. fundraising. • develop organic lists • landing page • surveys • petitions • polls • advertising • splash pageFriday, August 26, 2011
  91. 91. fundraising.Friday, August 26, 2011
  92. 92. fundraising.Friday, August 26, 2011
  93. 93. fundraising.Friday, August 26, 2011
  94. 94. fundraising. Show value first, then ask for money. From person, not organization. Use surrogate ask.Friday, August 26, 2011
  95. 95. fundraising. High Dollar Donor • people don’t read, they skim. Mid Dollar Donor • first two sentences must pack a powerful punch. • don’t forget to ask! Low Dollar Donor • use tangible items to ‘sell’Friday, August 26, 2011
  96. 96. fundraising. Low dollar donors are invested. 75% of Obama donors, at the end of campaign, contributed over $200Friday, August 26, 2011
  97. 97. traffic.Friday, August 26, 2011
  98. 98. you. you’re promoting a brand. brands are promoted by marketers. marketers deal with agencies/media. you deal with people. you are a direct marketer, on the front-lines. you should have a passion for finding new ways to communicate and engage. you should have an ear for stories/opportunities that play well.Friday, August 26, 2011
  99. 99. you. encourage you to listen and follow to your aggressive brain, ignore your passive brain. fear kills great ideas. the biggest risk is to avoid embracing risk.Friday, August 26, 2011
  100. 100. you. In the 2006 Israel-Hezbollah war, Hezbollah were mismatched in terms of resources but they used the internet to win hearts and minds around the world, discrediting Israel’s position. Post 2006 Israel-Hezbollah War - US Army War College/ Canada Sec-Dev Paper. “Today anyone armed with a hundred dollar digital camera and a connection to the internet is a potential Spielberg or Riefenstahl.”Friday, August 26, 2011
  101. 101. thank you. BESWIFTSTAYCURRENT.COM ROB @WILLINGTONFriday, August 26, 2011
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