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Digital Campaigning

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  • 1. digital. R O B @ W I LL ING TO N P A R T N ER URR ENT SWI FTCSaturday, July 23, 2011
  • 2. EDMUND BURKE “Nobody made a greater mistake than he who did nothing because he could do only a little.”Saturday, July 23, 2011
  • 3. THE LONG TAIL sales artists The Long Tail or long tail is a retailing concept describing the niche strategy of selling a large number of unique items in relatively small quantities – usually in addition to selling fewer popular items in large quantities.Saturday, July 23, 2011
  • 4. THE LONG TAIL$amount donorsSaturday, July 23, 2011
  • 5. THE LONG TAILhours volunteersSaturday, July 23, 2011
  • 6. Saturday, July 23, 2011
  • 7. Saturday, July 23, 2011
  • 8. COLLECT DATA PETITIONS POLLS EVENTSSaturday, July 23, 2011
  • 9. S PL AS HSaturday, July 23, 2011
  • 10. Saturday, July 23, 2011
  • 11. www.youtube.com/politicianchannel SOCIAL NETWORKSSaturday, July 23, 2011
  • 12. Saturday, July 23, 2011
  • 13. Saturday, July 23, 2011
  • 14. SOCIAL NETWORKS USE DESCRIPTION USE KEYWORDS USE EMBED CODESaturday, July 23, 2011
  • 15. CONTENT PLACEMENTSaturday, July 23, 2011
  • 16. Saturday, July 23, 2011
  • 17. #nygop #teaparty #GOPSaturday, July 23, 2011
  • 18. SOCIAL NETWORKSSaturday, July 23, 2011
  • 19. PAGES GROUPS INDEXED BY SEARCH ENGINES CAN SEND EMAILS CAN HAVE APPLICATIONS SOCIAL NETWORKSSaturday, July 23, 2011
  • 20. Update frequently Share non-political info Give positive comments back Ask for opinions Upload pictures/videos SOCIAL NETWORKSSaturday, July 23, 2011
  • 21. docs.google.com DOCUMENT COLLABORATIONSaturday, July 23, 2011
  • 22. Saturday, July 23, 2011
  • 23. docs.google.com SPREADSHEET COLLABORATIONSaturday, July 23, 2011
  • 24. Saturday, July 23, 2011
  • 25. docs.google.com FORMS COLLABORATIONSaturday, July 23, 2011
  • 26. docs.google.com FORMSSaturday, July 23, 2011
  • 27. Saturday, July 23, 2011
  • 28. Saturday, July 23, 2011
  • 29. Saturday, July 23, 2011
  • 30. NEWS ALERTS LET THE INTERNET COME TO YOU!Saturday, July 23, 2011
  • 31. OFFICE NUMBER ELECTION DAY HOTLINESaturday, July 23, 2011
  • 32. Saturday, July 23, 2011
  • 33. Saturday, July 23, 2011
  • 34. CROWDCALLSSaturday, July 23, 2011
  • 35. FREE VERSIONSaturday, July 23, 2011
  • 36. Saturday, July 23, 2011
  • 37. All types of content streamlined into one messaging application: Voice, text, photo, video, SMS, Email, and message forwarding. Share all your content from one place.Saturday, July 23, 2011
  • 38. A DIGITAL TRAILSaturday, July 23, 2011
  • 39. Export Content EverywhereSaturday, July 23, 2011
  • 40. Candidate Explain Issues/BudgetsSaturday, July 23, 2011
  • 41. FIELD STAFFSaturday, July 23, 2011
  • 42. MONITOR YOUR CANDIDATESaturday, July 23, 2011
  • 43. Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinar Fundraising Pitches Advocacy Te l l a s t o r y Tr a i n i n g sSaturday, July 23, 2011
  • 44. Saturday, July 23, 2011
  • 45. MOBILESaturday, July 23, 2011
  • 46. SWIFTCURRENTSTRATEGIES.comSaturday, July 23, 2011
  • 47. NICHE SOCIAL NETWORKSaturday, July 23, 2011
  • 48. Saturday, July 23, 2011
  • 49. PRODUCE GREAT CONTENTSaturday, July 23, 2011
  • 50. VIDEOSaturday, July 23, 2011
  • 51. ONLINE ADSSaturday, July 23, 2011
  • 52. MONDAY, JAN 18 TUESDAY, JAN 19 ONLINE ADSSaturday, July 23, 2011
  • 53. thank you R O B @ W I LL ING TO N ROB@SWIFTCURRENTSTRATEGIES.com P A R T N ER URR ENT SWI FTCSaturday, July 23, 2011

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