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Moving to Mobile<br />Brian Swichkow<br />Social Strategist<br />brian@swichkow.com<br />
Quality Over Quantity<br />Incentives encourage action, not loyalty<br />Extreme interactions get shared often<br />Great ...
Social Media<br />
Mobile Marketplace<br />Location-Based Social Networks<br />Deal-Based Social Networks<br />Brand Specific Mobile Apps<br ...
How Mobile Helps<br />Makes your brand available to your customer where and when they choose to access it<br />Allows to a...
Location-Based Services<br />Foursquare, Gowalla, Facebook Places<br />
Location ---<br />Physical Address ---<br />--- Check-in Stats<br />Twitter Name ---<br />--- Venue Mayor<br />Facebook “L...
--- Special / Deal<br />Venue ---<br />Location ---<br />Check In ---<br />Mayor ---<br />Tips ---<br />Venue Info ---<br ...
Managing Feedback<br />
Venue ---<br />--- Venue Location<br />Venue Stats ---<br />Venue Photos ---<br />--- Physical Address<br />--- Leaderboar...
Location ---<br />--- Photos<br />Category ---<br />--- Suggestions<br />Business Info ---<br />Friend Check-Ins ---<br />...
--- Suggestions<br />Friend Check-Ins ---<br />Check-Ins ---<br />Likes ---<br />
--- Check In<br />--- I got engaged over    <br />    the weekend <br />--- Like The Venue<br />--- Location With A Deal ...
Starting The Process<br />List your business and claim your pages<br />Capitalizing on recommendations and tips<br />Encou...
Links<br />Foursquare<br />Gowalla<br />Facebook Places<br />
Deal-Based Services<br />Groupon, Vermontopia<br />
--- Price<br />--- Actual Value / Savings<br />--- Timer<br />--- Social Leveraging<br />Deal Information ---<br />--- Pri...
Deal ---<br />--- Nearby Deals<br />Price ---<br />Savings ---<br />Timer ---<br />Sharing ---<br />Description ---<br />-...
Timer ---<br />Deal ---<br />Price ---<br />Savings ---<br />Sharing ---<br />Description ---<br />
Links<br />Vermontopia<br />Groupon<br />
Brand Specific Mobile Apps<br />Examples: University of Vermont, MGM Grand, Smuggler’s Notch, and The North Face: Trailhea...
The University of Vermont<br />
MGM Grand<br />
Smuggler’s Notch<br />
The North Face: Trailhead<br />
Links<br />University of Vermont<br />MGM Grand<br />Smuggler’s Notch<br />The North Face: Trailhead<br />
QR Codes<br />AKA: Quick Response Codes<br />
How They Work<br />
Links<br />QR Codes: Wikipedia<br />QR Code Generator<br />101 Uses For QR Codes<br />
Measurement & Tracking<br />Bit.ly, Hootsuite<br />
Links<br />Bit.ly<br />Hootsuite<br />
Tools & Resources<br />Boxcar<br />Bump<br />Etsy<br />Google Reader<br />Hashable<br />Quora<br />Timely<br />
Tips & Suggestions<br />Have fun!! <br />High touch every once in a while<br />Encourage employee story sharing<br />Chal...
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VTIC Presentation: "Moving To Mobile"

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When moving to your brand to mobile there are an array of tools at your disposal. Use the tools that are right for the personality of your brand, use them well, and use them often.

Presentation By Brian Swichkow
brian@swichkow.com
http://www.trutricks.com

Published in: Technology
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Transcript of "VTIC Presentation: "Moving To Mobile""

  1. 1. Moving to Mobile<br />Brian Swichkow<br />Social Strategist<br />brian@swichkow.com<br />
  2. 2.
  3. 3. Quality Over Quantity<br />Incentives encourage action, not loyalty<br />Extreme interactions get shared often<br />Great relationships reproduce<br />Don’t be afraid of high touch<br />Don’t fear your customer’s feedback, <br />embrace it and make a better experience<br />
  4. 4. Social Media<br />
  5. 5. Mobile Marketplace<br />Location-Based Social Networks<br />Deal-Based Social Networks<br />Brand Specific Mobile Apps<br />Quick Response Codes (QR Codes)<br />Instant Content Creation (Photo / Video)<br />
  6. 6. How Mobile Helps<br />Makes your brand available to your customer where and when they choose to access it<br />Allows to access to customer feedback that can be responded to in real time<br />Creates a more seamless brand experience between the digital and physical space <br />
  7. 7. Location-Based Services<br />Foursquare, Gowalla, Facebook Places<br />
  8. 8. Location ---<br />Physical Address ---<br />--- Check-in Stats<br />Twitter Name ---<br />--- Venue Mayor<br />Facebook “Like” ---<br />Categories / Tags ---<br />--- Venue Photos<br />User Generated Tips ---<br />
  9. 9. --- Special / Deal<br />Venue ---<br />Location ---<br />Check In ---<br />Mayor ---<br />Tips ---<br />Venue Info ---<br />User Actions ---<br />
  10. 10. Managing Feedback<br />
  11. 11. Venue ---<br />--- Venue Location<br />Venue Stats ---<br />Venue Photos ---<br />--- Physical Address<br />--- Leaderboard<br />User Tips ---<br />
  12. 12. Location ---<br />--- Photos<br />Category ---<br />--- Suggestions<br />Business Info ---<br />Friend Check-Ins ---<br />Photos ---<br />Venue Event ---<br />--- Venue Wall<br />Comments<br />Feedback<br />Links<br />Posts<br />Etc.<br />Venue Check-ins ---<br />
  13. 13. --- Suggestions<br />Friend Check-Ins ---<br />Check-Ins ---<br />Likes ---<br />
  14. 14.
  15. 15. --- Check In<br />--- I got engaged over <br /> the weekend <br />--- Like The Venue<br />--- Location With A Deal Available<br />--- Status Update<br />--- Check In With Friends<br />--- Check In<br />
  16. 16. Starting The Process<br />List your business and claim your pages<br />Capitalizing on recommendations and tips<br />Encouraging transactions through deals<br />Have fun with patrons through contests<br />Maximize cross promoting through partnerships<br />Get creative! <br />(Scavenger hunts, trivia, secret codes, etc.)<br />
  17. 17. Links<br />Foursquare<br />Gowalla<br />Facebook Places<br />
  18. 18. Deal-Based Services<br />Groupon, Vermontopia<br />
  19. 19. --- Price<br />--- Actual Value / Savings<br />--- Timer<br />--- Social Leveraging<br />Deal Information ---<br />--- Price<br />--- Actual Value / Savings<br />--- Timer<br />--- Social Leveraging<br />Description ---<br />
  20. 20. Deal ---<br />--- Nearby Deals<br />Price ---<br />Savings ---<br />Timer ---<br />Sharing ---<br />Description ---<br />--- Reviews<br />
  21. 21.
  22. 22. Timer ---<br />Deal ---<br />Price ---<br />Savings ---<br />Sharing ---<br />Description ---<br />
  23. 23. Links<br />Vermontopia<br />Groupon<br />
  24. 24. Brand Specific Mobile Apps<br />Examples: University of Vermont, MGM Grand, Smuggler’s Notch, and The North Face: Trailhead<br />
  25. 25. The University of Vermont<br />
  26. 26.
  27. 27. MGM Grand<br />
  28. 28.
  29. 29. Smuggler’s Notch<br />
  30. 30.
  31. 31. The North Face: Trailhead<br />
  32. 32.
  33. 33. Links<br />University of Vermont<br />MGM Grand<br />Smuggler’s Notch<br />The North Face: Trailhead<br />
  34. 34. QR Codes<br />AKA: Quick Response Codes<br />
  35. 35. How They Work<br />
  36. 36.
  37. 37.
  38. 38.
  39. 39. Links<br />QR Codes: Wikipedia<br />QR Code Generator<br />101 Uses For QR Codes<br />
  40. 40. Measurement & Tracking<br />Bit.ly, Hootsuite<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44. Links<br />Bit.ly<br />Hootsuite<br />
  45. 45. Tools & Resources<br />Boxcar<br />Bump<br />Etsy<br />Google Reader<br />Hashable<br />Quora<br />Timely<br />
  46. 46. Tips & Suggestions<br />Have fun!! <br />High touch every once in a while<br />Encourage employee story sharing<br />Challenge yourself to make someone’s day<br />The customer isn’t always right, sometimes they’re just upset or having a bad day<br />
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