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VTIC Presentation: "Moving To Mobile"
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VTIC Presentation: "Moving To Mobile"

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When moving to your brand to mobile there are an array of tools at your disposal. Use the tools that are right for the personality of your brand, use them well, and use them often....

When moving to your brand to mobile there are an array of tools at your disposal. Use the tools that are right for the personality of your brand, use them well, and use them often.

Presentation By Brian Swichkow
brian@swichkow.com
http://www.trutricks.com

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    VTIC Presentation: "Moving To Mobile" VTIC Presentation: "Moving To Mobile" Presentation Transcript

    • Moving to Mobile
      Brian Swichkow
      Social Strategist
      brian@swichkow.com
    • Quality Over Quantity
      Incentives encourage action, not loyalty
      Extreme interactions get shared often
      Great relationships reproduce
      Don’t be afraid of high touch
      Don’t fear your customer’s feedback,
      embrace it and make a better experience
    • Social Media
    • Mobile Marketplace
      Location-Based Social Networks
      Deal-Based Social Networks
      Brand Specific Mobile Apps
      Quick Response Codes (QR Codes)
      Instant Content Creation (Photo / Video)
    • How Mobile Helps
      Makes your brand available to your customer where and when they choose to access it
      Allows to access to customer feedback that can be responded to in real time
      Creates a more seamless brand experience between the digital and physical space
    • Location-Based Services
      Foursquare, Gowalla, Facebook Places
    • Location ---
      Physical Address ---
      --- Check-in Stats
      Twitter Name ---
      --- Venue Mayor
      Facebook “Like” ---
      Categories / Tags ---
      --- Venue Photos
      User Generated Tips ---
    • --- Special / Deal
      Venue ---
      Location ---
      Check In ---
      Mayor ---
      Tips ---
      Venue Info ---
      User Actions ---
    • Managing Feedback
    • Venue ---
      --- Venue Location
      Venue Stats ---
      Venue Photos ---
      --- Physical Address
      --- Leaderboard
      User Tips ---
    • Location ---
      --- Photos
      Category ---
      --- Suggestions
      Business Info ---
      Friend Check-Ins ---
      Photos ---
      Venue Event ---
      --- Venue Wall
      Comments
      Feedback
      Links
      Posts
      Etc.
      Venue Check-ins ---
    • --- Suggestions
      Friend Check-Ins ---
      Check-Ins ---
      Likes ---
    • --- Check In
      --- I got engaged over
      the weekend 
      --- Like The Venue
      --- Location With A Deal Available
      --- Status Update
      --- Check In With Friends
      --- Check In
    • Starting The Process
      List your business and claim your pages
      Capitalizing on recommendations and tips
      Encouraging transactions through deals
      Have fun with patrons through contests
      Maximize cross promoting through partnerships
      Get creative!
      (Scavenger hunts, trivia, secret codes, etc.)
    • Links
      Foursquare
      Gowalla
      Facebook Places
    • Deal-Based Services
      Groupon, Vermontopia
    • --- Price
      --- Actual Value / Savings
      --- Timer
      --- Social Leveraging
      Deal Information ---
      --- Price
      --- Actual Value / Savings
      --- Timer
      --- Social Leveraging
      Description ---
    • Deal ---
      --- Nearby Deals
      Price ---
      Savings ---
      Timer ---
      Sharing ---
      Description ---
      --- Reviews
    • Timer ---
      Deal ---
      Price ---
      Savings ---
      Sharing ---
      Description ---
    • Links
      Vermontopia
      Groupon
    • Brand Specific Mobile Apps
      Examples: University of Vermont, MGM Grand, Smuggler’s Notch, and The North Face: Trailhead
    • The University of Vermont
    • MGM Grand
    • Smuggler’s Notch
    • The North Face: Trailhead
    • Links
      University of Vermont
      MGM Grand
      Smuggler’s Notch
      The North Face: Trailhead
    • QR Codes
      AKA: Quick Response Codes
    • How They Work
    • Links
      QR Codes: Wikipedia
      QR Code Generator
      101 Uses For QR Codes
    • Measurement & Tracking
      Bit.ly, Hootsuite
    • Links
      Bit.ly
      Hootsuite
    • Tools & Resources
      Boxcar
      Bump
      Etsy
      Google Reader
      Hashable
      Quora
      Timely
    • Tips & Suggestions
      Have fun!! 
      High touch every once in a while
      Encourage employee story sharing
      Challenge yourself to make someone’s day
      The customer isn’t always right, sometimes they’re just upset or having a bad day