VTIC Presentation: "Moving To Mobile"
Upcoming SlideShare
Loading in...5
×
 

VTIC Presentation: "Moving To Mobile"

on

  • 540 views

When moving to your brand to mobile there are an array of tools at your disposal. Use the tools that are right for the personality of your brand, use them well, and use them often....

When moving to your brand to mobile there are an array of tools at your disposal. Use the tools that are right for the personality of your brand, use them well, and use them often.

Presentation By Brian Swichkow
brian@swichkow.com
http://www.trutricks.com

Statistics

Views

Total Views
540
Views on SlideShare
533
Embed Views
7

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 7

http://trutricks.com 7

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

VTIC Presentation: "Moving To Mobile" VTIC Presentation: "Moving To Mobile" Presentation Transcript

  • Moving to Mobile
    Brian Swichkow
    Social Strategist
    brian@swichkow.com
  • Quality Over Quantity
    Incentives encourage action, not loyalty
    Extreme interactions get shared often
    Great relationships reproduce
    Don’t be afraid of high touch
    Don’t fear your customer’s feedback,
    embrace it and make a better experience
  • Social Media
  • Mobile Marketplace
    Location-Based Social Networks
    Deal-Based Social Networks
    Brand Specific Mobile Apps
    Quick Response Codes (QR Codes)
    Instant Content Creation (Photo / Video)
  • How Mobile Helps
    Makes your brand available to your customer where and when they choose to access it
    Allows to access to customer feedback that can be responded to in real time
    Creates a more seamless brand experience between the digital and physical space
  • Location-Based Services
    Foursquare, Gowalla, Facebook Places
  • Location ---
    Physical Address ---
    --- Check-in Stats
    Twitter Name ---
    --- Venue Mayor
    Facebook “Like” ---
    Categories / Tags ---
    --- Venue Photos
    User Generated Tips ---
  • --- Special / Deal
    Venue ---
    Location ---
    Check In ---
    Mayor ---
    Tips ---
    Venue Info ---
    User Actions ---
  • Managing Feedback
  • Venue ---
    --- Venue Location
    Venue Stats ---
    Venue Photos ---
    --- Physical Address
    --- Leaderboard
    User Tips ---
  • Location ---
    --- Photos
    Category ---
    --- Suggestions
    Business Info ---
    Friend Check-Ins ---
    Photos ---
    Venue Event ---
    --- Venue Wall
    Comments
    Feedback
    Links
    Posts
    Etc.
    Venue Check-ins ---
  • --- Suggestions
    Friend Check-Ins ---
    Check-Ins ---
    Likes ---
  • --- Check In
    --- I got engaged over
    the weekend 
    --- Like The Venue
    --- Location With A Deal Available
    --- Status Update
    --- Check In With Friends
    --- Check In
  • Starting The Process
    List your business and claim your pages
    Capitalizing on recommendations and tips
    Encouraging transactions through deals
    Have fun with patrons through contests
    Maximize cross promoting through partnerships
    Get creative!
    (Scavenger hunts, trivia, secret codes, etc.)
  • Links
    Foursquare
    Gowalla
    Facebook Places
  • Deal-Based Services
    Groupon, Vermontopia
  • --- Price
    --- Actual Value / Savings
    --- Timer
    --- Social Leveraging
    Deal Information ---
    --- Price
    --- Actual Value / Savings
    --- Timer
    --- Social Leveraging
    Description ---
  • Deal ---
    --- Nearby Deals
    Price ---
    Savings ---
    Timer ---
    Sharing ---
    Description ---
    --- Reviews
  • Timer ---
    Deal ---
    Price ---
    Savings ---
    Sharing ---
    Description ---
  • Links
    Vermontopia
    Groupon
  • Brand Specific Mobile Apps
    Examples: University of Vermont, MGM Grand, Smuggler’s Notch, and The North Face: Trailhead
  • The University of Vermont
  • MGM Grand
  • Smuggler’s Notch
  • The North Face: Trailhead
  • Links
    University of Vermont
    MGM Grand
    Smuggler’s Notch
    The North Face: Trailhead
  • QR Codes
    AKA: Quick Response Codes
  • How They Work
  • Links
    QR Codes: Wikipedia
    QR Code Generator
    101 Uses For QR Codes
  • Measurement & Tracking
    Bit.ly, Hootsuite
  • Links
    Bit.ly
    Hootsuite
  • Tools & Resources
    Boxcar
    Bump
    Etsy
    Google Reader
    Hashable
    Quora
    Timely
  • Tips & Suggestions
    Have fun!! 
    High touch every once in a while
    Encourage employee story sharing
    Challenge yourself to make someone’s day
    The customer isn’t always right, sometimes they’re just upset or having a bad day