Market Life Cycle V1.0

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Market Life Cycle Management (MLCM) means an easy way to secure your business planning based on your position in marketspace.

Market Life Cycle Management (MLCM) means an easy way to secure your business planning based on your position in marketspace.

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  • 1. Market Life Cycle MARK it B.V. ©
  • 2. Behoeften Doelgroepen Marketeers corporate indentity, marketing communication, BtoB, BtoC, CtoC, mass marketing, customer satisfaction, call centres, direct/indirect marketing, database marketing, interactive voice response, infotainment, public relations, medium & message, telemarketing, marketing planning MARK it B.V. © Product Markt Combinatie - PMC
  • 3. Functies Technologie Informatici data replication, distributed databases, re-engineering, groupware, client server, data warehouse, datamining, data management, DSS/EIS, OLAP Functiepunten MARK it B.V. ©
  • 4. Behoeften Doelgroepen Technologie Marketeers Informatici Business domein MARK it B.V. ©
  • 5. Technologie Behoeften Doelgroepen Market Life Cycle verval verzadiging groei innovatie MARK it B.V. ©
  • 6. < < > > Services Producten Market Life Cycle MARK it B.V. © MARKT
  • 7. < < > > Services Producten Market Life Cycle 1 2 3 4 MARK it B.V. ©
  • 8. < < > > Market life cycle Services Producten Market Life Cycle MARK it B.V. ©
  • 9. < < > > Market life cycle Services Producten Product Capaciteit Market Life Cycle MARK it B.V. ©
  • 10. < < > > Market life cycle Dienstverlening Producten Superieur Niet erkend Market Life Cycle MARK it B.V. ©
  • 11. Institutie < < > > Market life cycle Dienstverlening Institutionalisering Machtscentrum Niche Bureaucentrum Onderwaardering Gezagscentrum Maatwerk Servicecentrum Volume MARK it B.V. ©
  • 12. < < > > Volume Market life cycle Dienstverlening Producten Project Core MARK it B.V. ©
  • 13. < < > > Afnemer Market life cycle Macht Producten Aanbieder Macht MARK it B.V. ©
  • 14. < < > > Operationeel Market life cycle Risico Impact Strategisch DMU MARK it B.V. ©
  • 15. < < > > Services Producten Suites Hardware Software Integrators Pakketten Maatwerk NC’s/PC’s MARK it B.V. © Positionering