The document analyzes Google, its services, business model, and information technology. It discusses Google's main products including search, communication, and business solutions. It explains that Google makes most of its revenue from advertising, and describes Google's value chain, organizational structure, and strengths like its search engine technology. The document also covers Google's use of technologies like cloud computing, page rank, and hypertext-matching analysis to power its search and information services.

1. The analysis of Google
NIIT

2. 2
CONTENT
 Section1
Introduction
 Section2
Google Services & Potential Users
 Section3
Why Google Succeeds & How They Make Money?
 Section4
Google’s Information Technology
 Section5
Conclusion

3. Section1 Introduction
Research motivation & purpose
Google is one of the most famous dot-com companies in the
world. We discuss and analyze how Google works.
Article categories
(1) First section is our introduction.
(2) In section 2, we introduce Google's products and services.
(3) In section 3, we recognize the operating system, value chain,
organizational structure and SWOT analysis of Google.
(4) Fourth section we talk about Google's information technology.
(5) Fifth section is our conclusion.
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4. 4
Section 2
Google Services & Potential Users

5. 5
The introduction of Google products

6. What are the products that Google
provided for their customers?
Search Communicate &
share
Business solutions
(1) Web Search
(2) Google Chrome
(3) Google News
(4) Google Scholar
(1) Google Docs
(2) Google Translate
(3) Google Talks
(1) Google Adword
(2) Google AdSense
(3) Google Analytics
(4) Google apps
(5) Google checkout
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7. Potential Users
Service & Products Launched/
Released Year
Potential Users
Search
Web Search 1995
• Students
• Office workers
• Professionals
• Elders
• Commercial customers
Scholar 2004/ 10 • Students
• Office workers
• Professionals
News 2002 / 9
• Students
• Office workers
• Professionals
• Elders
Chrome 2008/ 9 • Students
• Office workers
• Professionals
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8. Potential Users
Service & Products Launched/
Released Year
Potential Users
Communicate & Share
Talks 2005/ 8
• Students
• Office workers
• Professionals
• Elders
Docs
2006/ 3 • Students
• Office workers
• Professionals
Translate
2005/8 • Students
• Office workers
• Professionals
Business
Solution
AdWord 2000/ 10 •Commercial customers
AdSense 2003/ 3
Analytics 2005/ 11 • Office workers
• Professionals
• Commercial customers 8

9. 9
Section 3
Why Google Succeeds & How They
Make Money?

10. 10
Google Operating Revenues
（ Unit ： U.S. Thousand
dollars ）
Data Finding :
1.Google was earned lots of benefit during 2001 to 2008
2.Google had dramatic growth in this decade

11. 11
Histogram of Google operating revenues
Google’s operating revenue was came from two main parts :
1.Advertising revenues
2.Licensing revenues

12. The Value Chain of Google
Service LevelService Level
Valuation levelValuation level
Fundamental levelFundamental level
CUSTOMER
Search service
Internet-platform strategy
Core technology
Innovation
Creation
&
Invention

13. Google Organizational Structure
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14. Google SWOT Analysis
Strengths weaknesses
(1) Effective and efficient search
engine technology
(2) Providing services in many
nations
(3) Sufficient fund for innovation
(1) lacking variety of profit
sources
(2) ”Click Deception” influences on
AdSense profits
Opportunities Threats
(1) The cooperation between Google
and other cell phone companies is
getting mature.
(2) The development of “Google
Talk”
and “Google Checkout”.
(1) Other competitors offer new
services frequently
(2) Virus affect on internet safety
(3)Paid- search market has
entering a mature stage

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Section 4
Google’s Information Technology

16. Google Search Process Technology

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Cloud Computing
Cloud = internet Cloud means the internet.
It's a ability could save large data. It's extensive, flexible
of IT. Through the internet technology, charge on the basis of
user uses how many resources, provided this services
to external users.

18. The emphasis about Google develop
“Cloud Computing” in the future:
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1. Using powerful “Cloud Computing” capability, to help
clients and network user handle with large information
immediately
2. To offer IaaS (Infrastructure as Service) ,assist business in
setting up “Cloud Computing” system.
3. Increasing internet safety to protect secret information.
4. To decrease electricity and computer operation cost.
5. Google provide free internet space, and develop more PaaS
(Platform as a Service ）

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Information technology of Google search
 Page Rank Technology:
The software behind Google search technology
conducts a series of simultaneous calculations
requiring only a fraction of a second.
 Hypertext-Matching Analysis:
Google’s technology analyzes the full content of a page
and factors in fonts, subdivisions and the precise location
of each word.

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Section 6 : Conclusion
• Google applies their organizational core-advantage to
provide lots of convenient and free services for users.
• To establish Google’s brand and searching reputation.
• We believe that Google's success is due to their
innovative ability, and focus on search.

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Thank you!! 