Welcome To The Conversation

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This is an introduction to some of the free and easy to use tools in the social media space. They will help you get involved and learn more about what people are saying about your brand/category online.

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  • Things are changing really fast.
  • Welcome To The Conversation

    1. 1. Welcome to the Conversation Social Media
    2. 2. Fun Intro <ul><li>Positive or Negative: News Travels Fast </li></ul><ul><li>People will spread information with or without traditional means. </li></ul>
    3. 3. Fun Intro <ul><li>The “Call” happened in early June of 2006. </li></ul><ul><li>Blog Insignificant Thoughts : June 20 </li></ul><ul><li>The Consumerist and DIGG: June 21 </li></ul><ul><li>The New York Post: June 23 </li></ul><ul><li>The New York Times: June 24 </li></ul><ul><li>The Today Show: June 26 </li></ul><ul><li>NightLine: July 14 </li></ul>
    4. 5. Part 1: What is Social Media? <ul><li>Very old Method: The Apple Cart that still Runs </li></ul>
    5. 6. Part 1: What is Social Media? <ul><li>Find the Pain. </li></ul>
    6. 7. Part 2: How can we use it? Free Service: www.google.com/alerts
    7. 8. <ul><li>Some Listening Devices: </li></ul><ul><li>Pay Service: </li></ul><ul><ul><li>ORM, Bozell offered service that tracks and sorts all instances of client mention online. </li></ul></ul><ul><li>Free Services: </li></ul><ul><ul><li>Blog Searches </li></ul></ul><ul><ul><ul><ul><li>www.blogsearch.google.com </li></ul></ul></ul></ul><ul><ul><ul><ul><li>www.technorati.com </li></ul></ul></ul></ul>Part 2: How can we use it?
    8. 9. Part 2: How can we use it? <ul><li>Free Service: www.Backtype.com </li></ul>
    9. 10. Part 2: How can we use it? <ul><li>Free Services: </li></ul><ul><ul><li>Story Searches </li></ul></ul><ul><ul><ul><li>www.digg.com </li></ul></ul></ul><ul><ul><ul><li>www.reddit.com </li></ul></ul></ul>
    10. 11. Part 2: How can we use it? <ul><li>Microblogging: provides real-time responses </li></ul><ul><li>We can search this: </li></ul><ul><ul><li>http://search.twitter.com </li></ul></ul>
    11. 12. Part 2: How can we use it? Free Service: www.boardtracker.com
    12. 13. Part 2: How can we use it? <ul><li>Free Services: </li></ul><ul><ul><li>Groups Searches </li></ul></ul><ul><ul><ul><li>www.group.google.com </li></ul></ul></ul><ul><ul><ul><li>www.group.yahoo.com </li></ul></ul></ul><ul><ul><ul><li>www.facebook.com </li></ul></ul></ul><ul><ul><ul><li>www.myspace.com </li></ul></ul></ul><ul><ul><ul><li>www.linkedin.com </li></ul></ul></ul>
    13. 14. Part 2: How can we use it? <ul><li>Free Services: </li></ul><ul><ul><li>Evolving Theme Searches </li></ul></ul><ul><ul><ul><li>www.blogpulse.com </li></ul></ul></ul><ul><ul><li>Keyword Search </li></ul></ul><ul><ul><ul><li>http://freekeywords.wordtracker.com </li></ul></ul></ul>
    14. 15. Part 2: How can we use it? <ul><li>Google Alerts </li></ul><ul><li>Get RSS feeds from useful bloggers and sites </li></ul><ul><ul><li>www.bloglines.com </li></ul></ul><ul><ul><li>www.feedbucket.com </li></ul></ul>
    15. 16. Part 2: How can we use it?
    16. 17. What do I do now? <ul><li>Ask Questions </li></ul>

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