Do you know where your children are? IT’S A NETWORKED WORLD

“ I’m 4 ½, and I just sent naked pictures of mommy to all her friends.” Can’t see the video above? Watch it on YouTube : http://www.youtube.com/watch?v=Rhre2C4THT4

Can’t see the video above? Watch it on YouTube : http://www.youtube.com/watch?v=Rhre2C4THT4

From ‘social networking’ to ‘social media’ Wikipedia says: A social network is a social structure generally made of individuals or organizations that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, or trade. We say: Social media is any online gathering place which allows people to share ideas, information, photos, videos – and just about everything else.

Wikipedia says:

A social network is a social structure generally made of individuals or organizations that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, or trade.

We say:

Social media is any online gathering place which allows people to share ideas, information, photos, videos – and just about everything else.

Social media timeline (abridged) 1990s 1999 2000 2002 2003 2004 2005 2006 2007 2008 SMS

So what does 2009 look like? Twitter is the current ‘big thing’ Social media has gone mainstream April saw Ashton Kutcher and CNN competing in the Twitter arena (huh?) Information – and fads – travel fast 2 hours after Susan Boyle sang on Britain’s Got Talent, the blogosphere was buzzing 48 hours later, it was tough to find anyone (at any age) who didn’t know who she was

Twitter is the current ‘big thing’

Social media has gone mainstream

April saw Ashton Kutcher and CNN competing in the Twitter arena (huh?)

Information – and fads – travel fast

2 hours after Susan Boyle sang on Britain’s Got Talent, the blogosphere was buzzing

48 hours later, it was tough to find anyone (at any age) who didn’t know who she was

Today’s big players 150 million FACEBOOK: Growing among older age groups, but still very popular among teens 200 million MYSPACE: Declining, but still popular (especially in the US) 14.8 billion YOUTUBE: Almost 15 billion videos watched in Jan 09; 100 million users in US 40 million LINKEDIN: Much more popular with adults than teens 10 million TWITTER: Unique visitors in March 2009. Growing among all age groups.

Worth thinking about: 65% of online teens have profiles on social networking sites Preteens: Webkinz (5+ million users) Club Penguin (5+ million users) Disney Extreme Digital Canada is the #3 most Facebooked country in the world

65% of online teens have profiles on social networking sites

Preteens:

Webkinz (5+ million users)

Club Penguin (5+ million users)

Disney Extreme Digital

Canada is the #3 most Facebooked country in the world

Pros and cons of social media Ease of communication Turning an interest into a community (learning opportunities!) Constant emotional support Great creative outlets Gives everyone a voice Anonymous communication Not all communities are created equal Can become addictive Judgmental audiences Not all voices are civil Can affect innocent bystanders CONs PROs

Ease of communication

Turning an interest into a community (learning opportunities!)

Constant emotional support

Great creative outlets

Gives everyone a voice

Anonymous communication

Not all communities are created equal

Can become addictive

Judgmental audiences

Not all voices are civil

Can affect innocent bystanders

What you need to know It’s amazing how much ‘family’ info ends up on Facebook Remember those ‘mom and dad on vacation’ photos? Privacy settings are key Microblogging looks safe – except it provides a minute-by-minute guide to a person’s life Not a lot of privacy options Profiles of 14 and 15- yr-olds automatically private (but kids lie) Innocent teenage behaviour can become magnified Not-so-innocent teenage behaviour is captured forever

It’s amazing how much ‘family’ info ends up on Facebook

Remember those ‘mom and dad on vacation’ photos?

Privacy settings are key

Microblogging looks safe – except it provides a minute-by-minute guide to a person’s life

Not a lot of privacy options

Profiles of 14 and 15- yr-olds automatically private (but kids lie)

Innocent teenage behaviour can become magnified

Not-so-innocent teenage behaviour is captured forever

ISSUES: Cyber-bullying 75% of teens bullied online, but only 10% report it 50% of those bullied believe “I need to learn to deal with it” 75% of those bullied knew the bully Megan Meier committed suicide after the mother of a school friend created a website ridiculing her

75% of teens bullied online, but only 10% report it

50% of those bullied believe “I need to learn to deal with it”

75% of those bullied knew the bully

ISSUES: Offline violence for online consumption Some evidence to suggest that violence is more often instigated if it will result in online infamy Victoria Lindsay was beaten up – on camera – by classmates. Interestingly, there was an adult in the house at the time.

Some evidence to suggest that violence is more often instigated if it will result in online infamy

ISSUES: Privacy and security What goes on the web, stays on the web – forever It’s not necessarily the subject but the innocent bystanders who get caught in the crossfire This photo helped to cause a serious stalking incident

What goes on the web, stays on the web – forever

It’s not necessarily the subject but the innocent bystanders who get caught in the crossfire

ISSUES: Eating disorders and body image Also called ‘thinspiration’, YouTube is filled with videos promoting anorexia and other eating disorders From just one of thousands of pro-anorexia websites: http://humanitedepassee.skyrock.com/924138714-Be-perfect-Be-pro-ana.html

Also called ‘thinspiration’, YouTube is filled with videos promoting anorexia and other eating disorders

ISSUES: Predators Kids can be distressingly naïve – or distressingly cynical Either way they tend not to have great judgment Email addresses like “ cutiepie1999@hotmail.com” are just asking for trouble At age 13, Justin Berry started selling videos of himself online – which turned into trips, gifts and cash

Kids can be distressingly naïve – or distressingly cynical

Either way they tend not to have great judgment

Email addresses like “ cutiepie1999@hotmail.com” are just asking for trouble

ISSUES: Stupidity Kids do stupid stuff – but sometimes it’s criminal When millions of people see the stupid stuff, kids are more likely to face life-changing consequences “ If mom and dad wouldn’t approve, it shouldn’t be posted online.” Two Domino’s employees posted a video showing themselves doing gross stuff with food. Domino’s lost business – and the employees face criminal charges.

Kids do stupid stuff – but sometimes it’s criminal

When millions of people see the stupid stuff, kids are more likely to face life-changing consequences

“ If mom and dad wouldn’t approve, it shouldn’t be posted online.”

The “Real World” effect Some evidence to suggest Facebook use correlates with lower GPAs 83% of recruiters actively search for “digital dirt” on candidates 43% admitted to eliminating candidates after their search You’re never to young to start building a personal brand The chances of earning real money from being an online star are slim How to lose a job in 140 characters or less…

Some evidence to suggest Facebook use correlates with lower GPAs

83% of recruiters actively search for “digital dirt” on candidates

43% admitted to eliminating candidates after their search

You’re never to young to start building a personal brand

The chances of earning real money from being an online star are slim

How to lose a job in 140 characters or less…

The best defense? Know what your kids are doing online Help teach them good judgment: The internet doesn’t have to be scary Don’t take candy from strangers Know the difference between ‘public’ and ‘private’

Know what your kids are doing online

Help teach them good judgment:

The internet doesn’t have to be scary

Don’t take candy from strangers

Know the difference between ‘public’ and ‘private’

The solutions are straightforward Talk to your children about their online experiences Learn how to adjust / increase privacy settings Use filtering software (see www.cybertip.ca for more information) Consider having the computer in a common area Review the games your children play Know your children’s login information and email addresses Block web sites that you deem inappropriate Perils of the Virtual World - May 4 th , 2009

Talk to your children about their online experiences

Learn how to adjust / increase privacy settings

Use filtering software (see www.cybertip.ca for more information)

Consider having the computer in a common area

Review the games your children play

Know your children’s login information and email addresses

Block web sites that you deem inappropriate

What you can do in the next 24 hours Talk to your children about their online experiences Google your child’s name, email, and telephone number Know what sites your children are using regularly Continue educating yourself on what “social networks” are Learn how your children are using their mobile phones Make it a dinner-table conversation

Talk to your children about their online experiences

Google your child’s name, email, and telephone number

Know what sites your children are using regularly

Continue educating yourself on what “social networks” are

Learn how your children are using their mobile phones

Make it a dinner-table conversation

5 questions to ask your kids so they know you aren’t clueless “ Are your privacy settings set up so that only your close friends can see all your info on Facebook?” “ Can you show me your photo albums on your phone/Facebook/Flickr/elsewhere online.” “ Have you seen any hilarious tweets lately?” (Twitter updates are called ‘tweets’) “ Have you posted any videos lately? Can I see them?” “ So what did you think about that Pirate Bay thing last week?”

“ Are your privacy settings set up so that only your close friends can see all your info on Facebook?”

“ Can you show me your photo albums on your phone/Facebook/Flickr/elsewhere online.”

“ Have you seen any hilarious tweets lately?” (Twitter updates are called ‘tweets’)

“ Have you posted any videos lately? Can I see them?”

“ So what did you think about that Pirate Bay thing last week?”

DISCUSSION

About Head2Head Head2Head Canada Inc. is a privately-owned, incorporated Canadian company that specializes in providing innovative insourced and outsourced recruiting solutions to leading organizations. With more than 35 employees, 125 active consultants and 3 offices nationally, Head2Head is one of the fastest-growing talent management companies in Canada. Since 2000, Head2Head has helped more than 300 organizations save 50-75% on their hiring costs, cut time-to-hire in half while improving hire quality, and put 10-20% more revenue on their bottom lines. CONTACT: Paul Dodd, President 416.440.2030 [email_address]