Client Presentation: Edelman Digital Bootcamp

Slide 2: The Situation There is a growing importance of social media in public relations 42 percent of public relations professionals use blogs but only 5 percent of collegiate journalism programs teach web-based programs

Slide 3: Research Only 12 percent of educators implement social media activities in their classroom The majority of students rarely discuss social media in their classes

Slide 4: Planning the Bootcamp

Slide 5: The Budget

Slide 6: Branding the Bootcamp From February 22-March 8 http://www.edelmandigitalbootcamp.com Total hits: 1550

Slide 7: Traditional Publicity More than 17,785 impressions via traditional media reaching •Students •Educators •Public Relations Personnel Made more than 590 face-to-face impressions •Talked to more than 390 students in UGA public relations classes •Talked to more than 200 students and PRSA’s Real World

Slide 8: Creating an Online Presence

Slide 9: Pitching to Bloggers

Slide 10: Social Media Live Coverage

Slide 11: Post-Event: Research 98% of participants found Edelman a credible source of social media knowledge 85% of participants found UGA a credible source of social media knowledge

Slide 12: Post-Event Traditional Media PRSSA’s PRecedent reaches more than 100 UGA PR students with each issue University of Georgia Columns reaches approximately 12,450 UGA faculty and staff with each issue

Slide 13: Post-Event: Social Media

Slide 14: Total Impressions More than 105,355 That’s more than the attendance at the Georgia-Auburn BLACKOUT this year. (Score 45-20)

Slide 15: Recommendations •Two-day event •Web site deployed sooner •More live coverage training

Slide 16: Lasting Effects As a note, this is why the Edelman Digital Bootcamp at UGA was so important - it was training the next generation of PR people to think differently and to embrace more than just the usual suspects. […] UGA seem(s) to be a step ahead […] they care about PR, they get it is changing, and they try to embrace the new with the old. -Jeremy Pepper, POP! PR Jots