Client Presentation: Edelman Digital Bootcamp

There is a growing importance of social media in public relations 42 percent of public relations professionals use blogs but only 5 percent of collegiate journalism programs teach web-based programs The Situation

Research Only 12 percent of educators implement social media activities in their classroom The majority of students rarely discuss social media in their classes

Planning the Bootcamp

The Budget

From February 22-March 8 http://www.edelmandigitalbootcamp.com Total hits: 1550 Branding the Bootcamp

Traditional Publicity

More than 17,785 impressions via traditional media reaching

Students

Educators

Public Relations Personnel

Made more than 590 face-to-face impressions

Talked to more than 390 students in UGA public relations classes

Talked to more than 200 students and PRSA’s Real World

Creating an Online Presence

Pitching to Bloggers

Social Media Live Coverage

98% of participants found Edelman a credible source of social media knowledge 85% of participants found UGA a credible source of social media knowledge Post-Event: Research

PRSSA’s PRecedent reaches more than 100 UGA PR students with each issue University of Georgia Columns reaches approximately 12,450 UGA faculty and staff with each issue Post-Event Traditional Media

Post-Event: Social Media

Total Impressions More than 105,355 That’s more than the attendance at the Georgia-Auburn BLACKOUT this year. (Score 45-20)

Two-day event

Web site deployed sooner

More live coverage training

Recommendations

As a note, this is why the Edelman Digital Bootcamp at UGA was so important - it was training the next generation of PR people to think differently and to embrace more than just the usual suspects . […] UGA seem(s) to be a step ahead […] they care about PR, they get it is changing, and they try to embrace the new with the old. -Jeremy Pepper, POP! PR Jots Lasting Effects