No Assembly Required Presented by Mark E. Moran Founder & CEO, Dulcinea Media Edscape Conference  October 15, 2011
Links to this presentation and all resources referenced can be found: http://bit.ly/Edscape1
Our mission: to help educators teach students how to use the Web effectively.
<ul><li>Mark E. Moran </li></ul><ul><li>Corporate Attorney </li></ul><ul><li>Internet Executive since 1998 </li></ul><ul><...
Premise… <ul><li>If the goal is to create students who can function in a real-world, dynamic and unpredictable environment...
Growing Awareness…
Life  has become an open-book test . “ Schools run a great risk of becoming  irrelevant  to students.” -- Peter Pappas For...
 
WE ’RE LOST
 
 
We found our own study materials online.
 
<ul><li>“ There is no textbook for what effective practice looks like in continually morphing information and communicatio...
Question of the Hour <ul><li>What are the principles that  should guide  education companies and educators as they  suppor...
Chicken or the Egg… <ul><li>&quot;One of the enduring difficulties about technology and education is that a lot of people ...
 
 
<ul><li>“ Nintendo has been on a mission to expand the video game market far beyond the core consumers.  </li></ul><ul><li...
<ul><li>While those rivals focused on cutting-edge graphics and high-tech bells and whistles, Nintendo focused on making g...
 
 
 
 
Paradox of the Active User
 
 
 
 
“ Teachers don’t like the words, “partial assembly required.” - Peter Pappas, former HS Social Studies teacher, now EdTech...
 
 
 
<ul><li>“ If an historical event happened in April but I teach about it in October, show it to me in October.” </li></ul><...
 
Teachers should be encouraged to develop a personal learning network through which they can reach out across the world to ...
<ul><li>That bet paid off. </li></ul>
 
I recognize information culture is changing fast  will not wait….will educate myself….not be defensive… be courageous…will...
 
 
There are no Jedi Masters
 
<ul><li>Teachers should be encouraged to let students take over. </li></ul><ul><li>Shannon Miller, </li></ul><ul><li>Libra...
“ Kids haven’t changed. I have.”     -  Marlene Thornton
Students today want to be told what they did wrong and be allowed to fix it themselves – it is the ONLY way they learn.  T...
11.        Under-Resourcing. The initiative is not accompanied by sufficient resources (e.g., time, support, funding, trai...
<ul><li>Ohio’s Galion Middle School  </li></ul><ul><li>$250,000 ARRA Grant </li></ul><ul><li>25% spent on professional dev...
“ Teachers can have  tech savvy parents  demonstrate real-world applications of technology and help bring non-tech savvy p...
<ul><li>“ Teachers waiting for a workshop to show them how to use technology are never going to do it.  </li></ul><ul><li>...
7.        Concerns About Future Competence. Educators can question their ability to be effective after a change: Can I do ...
 
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No Assembly Required

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  • Students feel in charge of information. Their landscape explored with expectation of choice functionality Control
  • There’s an entrenched perception of students as digital natives, technical wizards who can find anything they need online.
  • Yet every study ever done on the subject shows that students are utterly lost when it comes to finding information online.
  • Unfortunately, studies also show that most educators, burdened by paperwork and pressures of assessment tests, lack the time, resources or impetus to develop solid web research skills or intimate familiarity with online resources or new technologies that have the potential to enhance learning.
  • Kids end up as what Prof. Henry Jenkins called “Feral children of the Internet raised by the wolves of Web 2.0”
  • The worst part of this is that SOME students are beginning to figure it out, with the aid of teachers, librarians, parents or their peers. This is creating “a new divide.”
  • There are educators in most schools who play the role of superhero or evangelist. There are thousands of EdTech companies eager to help as well.
  • “ There is no textbook for what effective practice looks like in continually morphing information and communication landscapes.”
  • Keep it simple stupid
  • Déjà vu all over again. We always have these initiatives, the names change but the result is the same, they never go anywhere, I’m not going to work hard on something when in fact the smartest thing I can do is not support it so that it withers sooner.
  • Don’t water the rocks. Give everyone a chance, but once you know they won’t grow, save your precious resource. Start with the willing.
  • If I change, it means what I was doing was wrong. I’ll look like a fool.
  • If I change, it means what I was doing was wrong. I’ll look like a fool.
  • Fumbling in the dark – I don’t know where this might go.
  • This initiative has not been accorded enough resources to make it happen; why bother?
  • A shocked state from experiencing too much change, too fast). He thinks that due to the current accelerated pace of change, Americans are retreating into an idealized past rather than moving forward. ANA – NEXT TOWN I’m competent now – I get lots of accolades – I might not in the new order - why change? Seth Godin – competent people are the enemy of change.
  • Shout-outs for those who do well! Newsletters, website, Facebook page – make those who are “competent” feel like they are falling behind.
  • No Assembly Required

    1. 1. No Assembly Required Presented by Mark E. Moran Founder & CEO, Dulcinea Media Edscape Conference October 15, 2011
    2. 2. Links to this presentation and all resources referenced can be found: http://bit.ly/Edscape1
    3. 3. Our mission: to help educators teach students how to use the Web effectively.
    4. 4. <ul><li>Mark E. Moran </li></ul><ul><li>Corporate Attorney </li></ul><ul><li>Internet Executive since 1998 </li></ul><ul><li>Parent of three in grades 6, 9, 12 </li></ul><ul><li>School District Committees </li></ul><ul><li>15 education conferences in past year </li></ul><ul><li>Hired 50 recent college grads since 2001 </li></ul>
    5. 5. Premise… <ul><li>If the goal is to create students who can function in a real-world, dynamic and unpredictable environment, then school work needs to move away from finding and memorizing the “right answer” </li></ul>
    6. 6. Growing Awareness…
    7. 7. Life has become an open-book test . “ Schools run a great risk of becoming irrelevant to students.” -- Peter Pappas Former Social Studies Teacher
    8. 9. WE ’RE LOST
    9. 12. We found our own study materials online.
    10. 14. <ul><li>“ There is no textbook for what effective practice looks like in continually morphing information and communication landscapes.” </li></ul><ul><li>Joyce Valenza </li></ul><ul><li>High School Librarian </li></ul>
    11. 15. Question of the Hour <ul><li>What are the principles that should guide education companies and educators as they support classroom teachers in embracing online content, relevant technology and a student-centered teaching style? </li></ul>
    12. 16. Chicken or the Egg… <ul><li>&quot;One of the enduring difficulties about technology and education is that a lot of people think about the technology first and the education later.” </li></ul><ul><li>-- Dr. Martha Stone Wiske </li></ul><ul><li>Harvard Graduate School of Education </li></ul>
    13. 19. <ul><li>“ Nintendo has been on a mission to expand the video game market far beyond the core consumers. </li></ul><ul><li>The $250 Wii console has been stealing the show from, higher-powered more expensive consoles. </li></ul>
    14. 20. <ul><li>While those rivals focused on cutting-edge graphics and high-tech bells and whistles, Nintendo focused on making game play easier, more intuitive and more appealing to a mass market.” intuitive and more appealing to a mass market. </li></ul><ul><li>That bet paid off. </li></ul>
    15. 25. Paradox of the Active User
    16. 30. “ Teachers don’t like the words, “partial assembly required.” - Peter Pappas, former HS Social Studies teacher, now EdTech blogger & consultant
    17. 34. <ul><li>“ If an historical event happened in April but I teach about it in October, show it to me in October.” </li></ul><ul><li>Jimmy Davey, HS Social Studies teacher </li></ul>Give it to me when I need it
    18. 36. Teachers should be encouraged to develop a personal learning network through which they can reach out across the world to find colleagues to learn from and collaborate with.
    19. 37. <ul><li>That bet paid off. </li></ul>
    20. 39. I recognize information culture is changing fast will not wait….will educate myself….not be defensive… be courageous…will let go…willing to make mistakes I will enjoy the excitement of positive change -- Laura Cohen Librarian, SUNY Albany Write a Manifesto
    21. 42. There are no Jedi Masters
    22. 44. <ul><li>Teachers should be encouraged to let students take over. </li></ul><ul><li>Shannon Miller, </li></ul><ul><li>Librarian </li></ul>
    23. 45. “ Kids haven’t changed. I have.” - Marlene Thornton
    24. 46. Students today want to be told what they did wrong and be allowed to fix it themselves – it is the ONLY way they learn. They don ’t respond well to a “Command and Control” structure – they want to collaborate.   You are no longer the “sage on the stage.”    
    25. 47. 11.        Under-Resourcing. The initiative is not accompanied by sufficient resources (e.g., time, support, funding, training) to actually make it happen. So why should we bother?
    26. 48. <ul><li>Ohio’s Galion Middle School </li></ul><ul><li>$250,000 ARRA Grant </li></ul><ul><li>25% spent on professional development </li></ul><ul><li>A year of PD before any technology purchased </li></ul><ul><li>Exciting results, but encountering rocks </li></ul>
    27. 49. “ Teachers can have tech savvy parents demonstrate real-world applications of technology and help bring non-tech savvy parents up to speed.” -- Shelley Blake-Plock
    28. 50. <ul><li>“ Teachers waiting for a workshop to show them how to use technology are never going to do it. </li></ul><ul><li>Encourage them to jump in and try something.”  </li></ul><ul><li>-- Brent Jorth </li></ul><ul><li>Social Studies teacher </li></ul>
    29. 51. 7.        Concerns About Future Competence. Educators can question their ability to be effective after a change: Can I do it? How will I do it? Will I make it in the new situation?

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