Title of the Research Project.<br />A STUDY OF SELECTED DISTRIBUTION CHANNELS OF RALCO CYCLE TYRES AND TUBES.<br />OBJECTIVES:<br />To study satisfaction level of DEALERS and OEM’S in context with certain attributes, who are dealing with the company for more than one year.<br /> To know the problems faced by the Dealers and OEM’s<br />
Research Methodology<br /><ul><li> Research Design :- Frame work or blueprint for conducting the research project.
R esearch design employed – Descriptive Research design for studying the market characteristics.
Data collcetion Method :- Questionnaire and Schedule.
Sampling plan :- Feasible way to collect Market Research Data.
Population :- Dealers of the following areas:-
Sampling Technique :- Convenience Sampling of Location.</li></li></ul><li>Need of Study<br />As Distribution channel plays a crucial role in having worthy market position and goodwill, so this project was chosen.<br />Benefit to the Dealer and Oem:- It would help them to have the product according to the expectations.<br />Benefit to the Company :- It will help the company to know thw factors which need improvement inorder to satisfy the dealers to a greater extent.<br />
Data Analysis And Interpretation<br />Fig 4.1 Status of Dealership of Dealers(Percentage wise).<br />
Fig 4.2 Name of Brands dealt by the Dealers.<br />
Fig 5.3 No of years of association of Oems with Ralson.<br />
Fig 5.4 Level of Agreement regarding Quality.<br />
Fig 5.5 Level of agreement regarding Demand fulfillment.<br />
Fig 5.6 Allocation of points to different attributes of Ralco by Oems .<br />
Fig 5.7 Response of Oems towards increasing the quant of products.<br />
Findings and Conclusion<br />Replacement services although provided should be more speedy.<br />Price should be decreased a bit to have more dealers and to beat its competitors in this context<br />Greater inventory is required to satisfy the demand of OEMs.<br />More discounts should be available to dealers.<br />
LIMITATIONS:-<br />The sample size is limited ( only 50 dealers).<br />Survey represents the response of Dealers of Punjab only( Raikot, Sudhar, AhmedgarhMandi, Moga, Jagraon and Ludhiana).<br />Time was limited.<br />Information by dealers might be incorrect<br /> <br />