Summer Training Project Report
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    Summer Training Project Report Summer Training Project Report Presentation Transcript

    • Study of selected Distribution Channels of Ralco Cycle Tyres and Tubes
    • INTRODUCTION TO RALSON INDIA LTD
      • History :-Ralson India Ltd is pioneer of the tyre and tube company based at Ludhiana.
      • The company was floated by ShriSantPrakashPahwa and Shri Om PrakashPahwa.
      • It is India’s largest company in the field of automobile tyres
      • Product Mix:-
      • Tyres
      • Tubes
      • Hubs
    • Sister Concerns
    • Brands of Ralson
    • Awards and Certifications
    • Additional Qualities of Ralson Group
    • Organization Chart of the Company
    • SWOT ANALYSIS OF TRAINING UNIT
      • STRENGTHS :- Company has highest production base, it produces 1lakh tyres,
      • 1 .5 lakh tubes, 20000 hubs every day.
      • Ralson tyres have highest sales in the market inspite of highest prices.
      • Company has best R&D department recoganized by GOI
      • Weaknesses:- Lack of Advertisement.
      • Lack of Market Research
      • Oppurtunities:- It has huge untapped demand for Ralco Tyres in the domestic market.
      • It has huge oppurtunities in other segment of auto tyres.
      • Threat :- The labor comes from Bihar, thus company faces acute shortage of labor
      • Increase in the prices of Raw material -Rubber
    • Financial Ratios
      CURRENT RATIOS :-- CURRENT ASSETS/CURRENT LIABILITIES
    • LIQUID ASSET RATIO :- LIQUID ASSETS/ CURRENT LIABILITIES
    • ABSOLUTE LIQUID ASSET RATIO:- ABSOLUTE LIQUID ASSETS/CURRENT LIABILITIES
    • DEBT EQUITY RATIO :- TOTAL OUTSIDERS FUND/ SHAREHOLDERS FUND
    • EPS = NET PROFIT(AFTER TAX)/ NO OF EQUITY SHARES
    • Introduction to Distribution Channels Of Ralson
    • Branch Networks
    • OEM
    • Consigne Agents
    • Title of the Research Project.
      A STUDY OF SELECTED DISTRIBUTION CHANNELS OF RALCO CYCLE TYRES AND TUBES.
      OBJECTIVES:
      To study satisfaction level of DEALERS and OEM’S in context with certain attributes, who are dealing with the company for more than one year.
      To know the problems faced by the Dealers and OEM’s
    • Research Methodology
      • Research Design :- Frame work or blueprint for conducting the research project.
      • R esearch design employed – Descriptive Research design for studying the market characteristics.
      • Data collcetion Method :- Questionnaire and Schedule.
      • Sampling plan :- Feasible way to collect Market Research Data.
      • Population :- Dealers of the following areas:-
      • Ludhiana
      • Moga
      • Sidhar
      • Raikot
      • Jagraon
      • Ahmedgarh
      • Sampling Frame : List of all dealers of these areas.
      • Universe : List of all dealers of Punjab, and OEM’S of Ludhiana.
      • Sample Size : 50 Dealers, 4 OEM’S.
      • Sampling Technique :- Convenience Sampling of Location.
    • Need of Study
      As Distribution channel plays a crucial role in having worthy market position and goodwill, so this project was chosen.
      Benefit to the Dealer and Oem:- It would help them to have the product according to the expectations.
      Benefit to the Company :- It will help the company to know thw factors which need improvement inorder to satisfy the dealers to a greater extent.
    • Data Analysis And Interpretation
      Fig 4.1 Status of Dealership of Dealers(Percentage wise).
    • Fig 4.2 Name of Brands dealt by the Dealers.
    • Fig 4.3(a) Ranking of Brands by Dealers
    • Fig 4.3 (b)
    • Fig 4.3(c)
    • Fig 4.3(d)
    • Fig 4.3(e)
    • Cumulative Ranking of all brands together.
    • Fig 4.4 No of years of association of dealers with Ralco
    • Fig 4.5Means of communication used by the Dealers for placing order.
    • Fig 4.6(a) Major segmenr of Ralcotyres dealt by the Dealers.
    • Fig 4.6(b) Major Segment of Tubes Dealt by the Dealers.
    • Fig 4.7 Lead time taken by the branch to execute the order.
    • Fig 4.8Time taken by the company to replace the goods.
    • Fig 4.9 (a)Satisfaction regarding timely delivery of goods.
    • Fig 4.9 (b)Satisfaction regarding Replacement Services.
    • Fig 4.9(c) Satisfaction regarding Discount Schemes.
    • Fig 4.9(d) Satisfaction regarding Price.
    • Fig 4.10 Attributes which need improvement.
    • Fig 5.2 Ranking of Brands by Oem’s.
    • Fig 5.3 No of years of association of Oems with Ralson.
    • Fig 5.4 Level of Agreement regarding Quality.
    • Fig 5.5 Level of agreement regarding Demand fulfillment.
    • Fig 5.6 Allocation of points to different attributes of Ralco by Oems .
    • Fig 5.7 Response of Oems towards increasing the quant of products.
    • Findings and Conclusion
      Replacement services although provided should be more speedy.
      Price should be decreased a bit to have more dealers and to beat its competitors in this context
      Greater inventory is required to satisfy the demand of OEMs.
      More discounts should be available to dealers.
    • LIMITATIONS:-
      The sample size is limited ( only 50 dealers).
      Survey represents the response of Dealers of Punjab only( Raikot, Sudhar, AhmedgarhMandi, Moga, Jagraon and Ludhiana).
      Time was limited.
      Information by dealers might be incorrect
       
    • Thank You