DEBT EQUITY RATIO :- TOTAL OUTSIDERS FUND/ SHAREHOLDERS FUND
EPS = NET PROFIT(AFTER TAX)/ NO OF EQUITY SHARES
Introduction to Distribution Channels Of Ralson
Title of the Research Project. A STUDY OF SELECTED DISTRIBUTION CHANNELS OF RALCO CYCLE TYRES AND TUBES. OBJECTIVES: To study satisfaction level of DEALERS and OEM’S in context with certain attributes, who are dealing with the company for more than one year. To know the problems faced by the Dealers and OEM’s
Research Design :- Frame work or blueprint for conducting the research project.
R esearch design employed – Descriptive Research design for studying the market characteristics.
Data collcetion Method :- Questionnaire and Schedule.
Sampling plan :- Feasible way to collect Market Research Data.
Population :- Dealers of the following areas:-
Sampling Frame : List of all dealers of these areas.
Universe : List of all dealers of Punjab, and OEM’S of Ludhiana.
Sample Size : 50 Dealers, 4 OEM’S.
Sampling Technique :- Convenience Sampling of Location.
Need of Study As Distribution channel plays a crucial role in having worthy market position and goodwill, so this project was chosen. Benefit to the Dealer and Oem:- It would help them to have the product according to the expectations. Benefit to the Company :- It will help the company to know thw factors which need improvement inorder to satisfy the dealers to a greater extent.
Data Analysis And Interpretation Fig 4.1 Status of Dealership of Dealers(Percentage wise).
Fig 4.2 Name of Brands dealt by the Dealers.
Fig 4.3(a) Ranking of Brands by Dealers
Fig 4.3 (b)
Cumulative Ranking of all brands together.
Fig 4.4 No of years of association of dealers with Ralco
Fig 4.5Means of communication used by the Dealers for placing order.
Fig 4.6(a) Major segmenr of Ralcotyres dealt by the Dealers.
Fig 4.6(b) Major Segment of Tubes Dealt by the Dealers.
Fig 4.7 Lead time taken by the branch to execute the order.
Fig 4.8Time taken by the company to replace the goods.
Fig 4.9 (a)Satisfaction regarding timely delivery of goods.
Fig 5.3 No of years of association of Oems with Ralson.
Fig 5.4 Level of Agreement regarding Quality.
Fig 5.5 Level of agreement regarding Demand fulfillment.
Fig 5.6 Allocation of points to different attributes of Ralco by Oems .
Fig 5.7 Response of Oems towards increasing the quant of products.
Findings and Conclusion Replacement services although provided should be more speedy. Price should be decreased a bit to have more dealers and to beat its competitors in this context Greater inventory is required to satisfy the demand of OEMs. More discounts should be available to dealers.
LIMITATIONS:- The sample size is limited ( only 50 dealers). Survey represents the response of Dealers of Punjab only( Raikot, Sudhar, AhmedgarhMandi, Moga, Jagraon and Ludhiana). Time was limited. Information by dealers might be incorrect