Yesterday, LinkedIn announced that it is revealing it’s new follow company button. The LinkedinFollow Company button is similar to the Facebook ‘Like’ button in that when a user follows a company, they will then in turnreceive automatic updates from the company in their LinkedIn feed.
This is the second change LinkedIn has made in the past week, as lastweek, they updated their algorithm to focus more on skills and experience rather than recommendations. It isdefinitely moving towards a strategyof “positioning itself as a marketing platform.
” What was once used as a site for networking with colleagues andposting resumes is now used as fullfledged social community complete with a newsfeeds, photos, videos, and advertising platform. And now aLinkedIn Follow Company Button as well.
How does the LinkedIn FollowCompany button work? Click on the Follow Company button and, as long as you are logged onto LinkedIn, you will automatically “follow” the company. If you are not logged on, a box will appear asking for your LinkedIn credentials.
Just type those in and you will automatically begin to follow the company. Companies will engagewith you from their Company Page on LinkedIn and through status updates. Status updates will appear on your LinkedIn homepage – so check backfrequently to see what’s going on.
Why would I use the LinkedInFollow Company button?Whether you are looking to stay up-to- date on company news, career opportunitiesorindustry trends, following companies on LinkedIn is a great and easy way to gain insights and stay connected.
Here’s a quick video explaining how to find and follow companies on LinkedIn, including using our new Follow Company button as it appearson great company websites around the web.
LinkedIn Follow CompanyButton | VideoBelow is a video from the LinkedInBlog explaining the new LinkedInFollow Company Buttonhttp://www.youtube.com/watch?feature=player_embedded&v=jykqF-neZ2I