Facebook is rolling out quite a few changes today at the fMCConference. First, Facebook released the Facebook Timeline for Brands update, which pretty much creates a Timeline for Facebook Fan Pages.
Also, as announced at the fMCConference, Facebook will be replacing the current ads format with a new, upgraded premium ads that generate from you very own Facebook Fan Page. This change will occur immediately on 2/29/2102. So howdoes the Facebook Premium Ads work?
Make a Page PostPromote the Page Post as an adWhen the person seeing your ad hasfriends that are already Fans of yourpage, the ad will expand with enhancedsocial context about these fansFans will be able to see engagementsand comment on your ad