Negative impacts of social networking sites for businesses
Negative Impacts of SocialNetworking Sites For Businesses
Using social media for business purposes can be awesome if you know what you are doing. After all, Google+ got to 100 million users in just 7 months and Pinterest is threatening to eclipse that record. Facebook should have over 1 billion users by the end of 2012 and YouTube has more than 3 billion views a day (more than 1 trillion a year).
If part of your marketing strategyincludes advertising where the people are, then utilizing multiple socialnetworking sites for business is a good idea. However, again, you must understand what you are doing in order to take advantage of thisstrategy, otherwise it will be a waste of time, energy, and money.
Here are some of the lesser known negative impacts of social networking sites for businessesand how to avoid these problems.
Negative Impacts of SocialNetworking Sites | Knowledge Do you understand the possibilities that exist with social networking sites? Most small business ownersthink of social media as something that their teenagers do on their cell phones.
They underestimate what all can be accomplished with social media,therefore, one of the negative impacts of social networking sites for business is that businesses don’t take itseriously, don’t educate themselves on strategies, and the marketing plan crumbles.
The reality is that there is a strategyand a methodology to implementing a successful social media marketing plan. First, what are yourgoals? Do you want to increase brand recognition, increase sales and revenue, improve customer service, increase opt ins and subscribers to your site, improve your site’s SEO, etc…?
Once you determine your goals, thereare several social media management tools to consider, such as types of media (blogs, articles, videos, press release, local search, etc…), pay per click to your target audience, engagement tools, and more.
But in order to create a useful socialmedia marketing plan, you will want to invest in social media managertraining to better understand what is possible with social media.
Negative Impacts of SocialNetworking Sites | Engaging Traditional marketing teaches us to broadcast our features and benefits tothe masses and hope that a percentage of listeners purchase. Carrying this flawed methodology over to yoursocial media plan is another one of the negative impacts of social networking sites for businesses.
Social media provides you with one of the best opportunities to engage with others, brand yourself and yourbusiness as experts, answer questions, and earn business. However, if you simply put promotional posts on your Facebook Page asking people topurchase products, you’ll campaign will fail.
Ask questions, put out pulls, elicit feedback, write informational blogs, record ‘how to’ videos relevant tousers, run contests, etc… Be creativewith your engagement strategies andyou will see your goals accomplished.
If this is something that you’re notcomfortable with or have the skill set for, then you may want to consider what a social media marketing firm can do for you.
Negative Impacts of SocialNetworking Sites | Time With a flawed engagement strategy comes a gross underestimation of the amount of time needed to run a successful social media marketing campaign.
One of the negative impacts of social networking sites is that while it’s freeto use, it does take time to engage, and this time generally costs money, in the form of opportunity costs, hiring an employee, or outsourcing it to someone else. If you are looking to implement this type of strategy, makesure that you allocate time to engage.
Also, it is a good idea to invest in time saving technologies, such as a socialmedia dashboard, in order to help you become more efficient in your engagements. The easier and fasterengaging is, the more likely you are to continue doing it.
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