Is Internet Talk Radio A Branding Tool?
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Is Internet Talk Radio A Branding Tool?

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For more of the latest information on social media marketing, please visit our official blog page at http://blackboxsocialmedia.com/topics/blog/

For more of the latest information on social media marketing, please visit our official blog page at http://blackboxsocialmedia.com/topics/blog/

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Is Internet Talk Radio A Branding Tool? Presentation Transcript

  • 1. Is Internet Talk Radio ABranding Tool?
  • 2. Internet talk radio continues to increase in popularity. According towww.business2community.com, in anarticle recently published entitled, ’4 Benefits of Having a Radio Show’, approximately 42% of broadbandhouseholds in the United States haveaccess to Internet radio and make useof it. When using the radio functions, these same consumers make use of social media.
  • 3. Statistic show that ads played onInternet radio do very well. Ad recall and response rates go up by 3.5%. If you are looking to brand yourbusiness, an Internet talk radio show is a great way to do so. As the Facebook timeline has changed the way we view brands, any advantage you can get over competitors is of great importance.
  • 4. What is Internet talk radio?This is nothing more than a talk show that is hosted online rather thanthrough traditional radio stations. Theeffects of making use of this branding technique should not be discounted, especiallly due to changes that have recently been make to the Facebook social network.
  • 5. Branding your business is harder with the new Facebook timeline. Facebook has chosen to limit theamount of space that can be used for branding so you have to find newways to brand your business and get your message across. Everyone who visits your Facebook page sees your cover page so this needs to be the main attraction.
  • 6. You need to take this a step further though and increase your advertising. The visibility of ads has decreased and content is now seen last. How can making use of a talkradio show help you now that this is the case?
  • 7. As your content is now the last thing your viewers will see, you need to find new ways to deliver quality content on a consistent basis. An Internet talk radio show is a great way to do so. You can reach new audiences across the globe.
  • 8. Talk radio goes much further. It allows you to demonstrate how knowledgeable you are on aparticular subject while also gettingyour personality across. People feel they know you and trust more inwhat you are saying with this regular interaction. Your brand benefits when you connect with your audience.
  • 9. Talk radio goes much further. It allows you to demonstrate how knowledgeable you are on aparticular subject while also gettingyour personality across. People feel they know you and trust more inwhat you are saying with this regular interaction. Your brand benefits when you connect with your audience.
  • 10. Radio has been around for quite some time and it can go anywhereyour audience does. As long as they have access to the Internet and a device, they can catch your show while on the road. Your brandedshow image is of importance thoughas you want to capture the attention of your audience.
  • 11. Make sure you are professional at all times and that your format anddelivery are consistent. Make use of your radio show as you would any other interaction with customers. Take full advantage of your socialnetworking presence and brand your business at the same time.
  • 12. Integration is key so ensure all branding techniques you use work together for the best results. Thebenefits of doings so should never be discounted.