How many people do you know owns a mobile device (cellphone,smartphone, tablet, etc)? Probably a lot. You probably don’t even know anyone who doesn’t own any of these devices.
Anywhere you go, you are bound to encounter someone who is busy checking their mobile device.Imagine how many people you canreach if you had a powerful mobile marketing campaign.
Mobile EmailsMobile emails differ from traditionalemails in that they are shorter andmore concise. You need these things in your mobile email – a catchy subject, your brand, an interesting offer and a call to action.
Keep the email short. If you can ‘t, just place a link to take your customer to your website or blogwhere he or she can read more about your subject. Don’t put anything fancy in your mobile email as your client’s device might not be able to support it.
Important Info What information do customers usually look for using their mobile devices? Your company location, hours of service and directions onhow to get to your store are essential in your mobile website.
Also, make sure that all the prices of your merchandise and services can easily be seen in your mobile site. Customers usually compare pricesusing their mobile phones when they go shopping either online or in a brick and mortar store.
Don’t forget the social networks Remember that most smartphone and tablet users have a Facebook or Twitter app installed in their devices. Take advantage of these icons to gain more fans and followers. You can also make them do the work for you by letting them share your information to their own friends in these social networks.
Text invites Text message marketing is not yet dead. You can encourage your customers to send a text message to avail of discounts and other promos before checking out.
Text invites You can also post QR code stickers on your display windows and near the cashier to encourage your customers to visit you online. Make your customers sign up to your newsletters and mail shots during checkout. You are bound to get more sign ups this way because the shopping experience is still fresh.
Reward loyal mobile customers Foursquare is a free popular location based app that most mobile customers use. Claim your business on Foursquare and monitor your customers who frequently visit your site and log into Foursquare.
Reward these loyal customers withsmall tokens and you will be sure thatthey will pass the word. If they have a good experience in your store, ask them to write a review and post it inonline. Location based apps are a good way to get information about your clients so it’s a good idea to utilize these apps.
Your mobile marketing campaigns should go hand in hand with all your other campaigns. Keeping customers engaged with your brand can be atough challenge but in this tech-savvyage, delivering fast quality information to your customers may just be your most important tool for success.