How to Design Your Blog for Optimal Conversion Rates?
How to Design Your Blog for OptimalConversion Rates?
Throughout time the purpose of arthas evolved depending on the intent of the artist and could include anything from recording history, to vanity portraits, or even ways to communicate scientific progress between medical or research laboratories. One of the earliest uses for art was in advertising, something many consider to be quite modern.
A lot of people would be surprisedto know that advertising dates back to as early as 4000 B.C. when natives used rock art tocommunicate information to others.
In today’s world of computers andvarious mobile devices that humans useto connect to the internet, advertising is more than just the writing on the wall. Marketers advertise through the use of email, banners on web pages, popupsthat open ads in a whole new webpage, word-of-mouth through social networking sites like Facebook andTwitter, video games, and even through blogging.
The degree of success for many of theways that an online marketer chooses to advertise is called the conversion rate.
Conversion Rates Explained Conversion rates are a type of modern-day marketing statistic used to gauge the success of a website. How successful a conversion rate is could be interpreted differentlydepending on the point of view of the person looking at it.
A marketer would see it differently than a consumer. In order to get an accurate conversion rate, one mustconsider the amount of visitors to the site and the number of goal achievements. For instance, if a webpage has 100 visitors but only 2 of those people contribute to the number of goal achievements, then the page has a 2% conversion rate.
However, if a webpage has 200 visitors and 20 of those people contribute to the number of goalachievements, then the webpage has a 10% conversion rate.
When I first heard about conversionrates, I was like fellow blogger Tammy Morales. In an online interview with James Martell, an affiliate marketing guru who hosts the longest running podcast dedicated to the topic,
Tammy talked about some of the things she’d done wrong and as Ilistened, it was hearing her describe some of my own blogging blunders.Here are a few useful tips she had forother bloggers looking to boost their own conversion rates.
Know exactly what you’resupposed to do Follow through on instructions, tips,and hints for raising your conversion rate before looking at results. Trustme when I say that otherwise, you’rejust asking for disappointment. From what Tammy had to say in the interview, I think she’d agree.
Don’t overwhelm visitorswith things you have to offer Strip away those extras! When Tammy did this, her conversion rates soared from 1% to 10% within the first 48 hours and have been as high as 20% depending on the date.
Tell your audience what to doto move forward One of the best pieces of advice James received was from Mark Schoenrock who said, “If you only want them to do one thing, only give them one thing to do.”
Distracting them with unnecessaryelements at this point only draws your audience’s attention away from the purpose of your site.
Finally, look at your landingpage through the eyes of youraudience Imagine being there for the first time. Tammy’s new website offered two things – sign up for the newsletter, or click the link saying “I’ve already signed up” before taking users to the landing page.
The late architect and furnituredesigner Charles Eames once said,“Design is a plan for arranging theelements in such a way as best toaccomplish a particular purpose.”Graphics can add to a website, butwhen used incorrectly can detract from what it has to offer.
For instance, borders, headers, and even background graphics can help lead the viewer’s eye to the most important copy on the page andcreate a sales pitch that’s so cleverly designed that the viewer won’t immediately think, “I need to exit out before they trap me into spending money!”
Effectively used, graphics can be as powerful as the text on your webpage if not more influentialwhen it comes to raising conversion rates. I’ve found it helpful whendesigning the aesthetics of a site to outsource the work through a company such as Elance,
where freelance artists and students from game design schools often produce work that rivals big-name design companies for a fraction of the cost. However, without effective sales copy to go with them, the pretty graphics arejust that…something nice to look at online.
Freelance author Ashley Monroe loves writing and during her career has covered about a broad range of topics, from pediatric dentistry to distance learning for video game designers and writing for www.animationarena.com. Theparents of two young girls, she and her husband enjoy spending time together as a family, whether it’s visiting the local playground or taking off for a weekend of camping. Whenshe’s not working, Ashley enjoys knitting, yoga, and taking brisk strolls around the block withher walking buddy, the family’s golden retriever.