In hopes of maximizing conversions,many website owners fixate on driving large volumes of traffic to theirwebsite. While having plenty of traffic is important, it can often be morebeneficial to simply tweak the website itself.
By understanding how to more effectively appeal to potential customers and making their experience easier, you should be able increase conversions and increase earnings as a result. With that being said, let’s discuss five ways toincrease conversions on your website
Optimize your website’sfunctionality and navigability. No matter how great your products and content are, it doesn’t do youmuch good if your website is ugly and difficult for users to navigate.
That’s why it’s so important to have a layout that is intuitive and allowscustomers to quickly find what they arelooking for. Nothing will turn customers off quicker than getting overwhelmed by a surplus of information and searching aimlessly through a sea of products for the one product they want.
Consequently, you should set up yourwebsite so that it has a clean look and all your products are convenientlyorganized for customers to find them. Basically, it’s your job to make it socustomers have to jump through the least amount of hurdles to buy a product.
Ensuring that your website looks professional, is aesthetically pleasingand simple to navigate should increase conversion rates.
Achieve a level of trust andrapport with potentialcustomers. With so many scam artists and charlatans online, many people areskeptical of making purchases via theInternet. As a result, it should be one of your top priorities to quickly establish as much trust as possible.
This can be accomplished in a varietyof ways including the addition of some basic contact information. For example, you should include information like the address of your business; a telephone number and a contact box so that customers can reach you.
Adding an “about us” page with picturesis also helpful and can help customers to view you as human beings rather than a corporation. Placing some real life testimonials from previous customers can also get many customers over the buying hump.
All of these things should give you the appearance of professionalism and reduce the skepticism of many potential customers.
Have as many payment optionsas possible This is something that many websites overlook and ends up costing them money. For example, you should givecustomers the option of at least payingwith debit card, credit card and PayPal.
If possible, you should also have theoption of paying with traditional paperchecks. You may even want to considergiving customers the option of “buying now and paying later” which can be done through third party sites. Doing so should make your customer’s lives easier and make the buying process hassle free.
Harness the power of thecall to action In many cases, customers who are onthe fence about making a purchase canbe persuaded to do so simply by askingthem to do so. In fact, many tests have been conducted and it’s been proven time and time again that conversion rates increase with a call to action.
This doesn’t mean that you should act overly pushy and annoying; it justmeans that giving customers a clearly defined request to make a purchase should increase conversions. Testing here is very important to determine which call to action brings the best result. Using a product such GoogleOptimizer can allow you to easily test this and other areas of your site.
Include special offerswhenever you can Almost everyone likes getting a bargain, so it’s important to utilize special offers or money saving dealswhen possible. For example, you could offer reduced or free shipping and handling, discounts on bundle packages or buy one get one free.
This should make customers and especially bargain hunters feel like they’re getting more bang for their buck with your website when compared with others.Consequently, this helps your website stand out from competitors and is likely to maximize conversions.