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Webcast: Lead Nurturing in Emea

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Your potential customers are online right now learning about your products and services. How are you helping them in their buying journey? …

Your potential customers are online right now learning about your products and services. How are you helping them in their buying journey?

http://www.brighttalk.com/webcast/43/28361


Join me and a great panel of experts looking at how to build great lead nurture programmes in Europe

Published in: Business, Career

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  • 1. Lead Nurturing in EMEA – “The Do’s and Don’t’s
  • 2. Who is DemandGen?
    “DemandGen is a global consulting firm helping companies deploy and utilize marketing automation and CRM systems. We are the trusted advisor to the world's leading sales and marketing teams combining superior service, business process, and technology expertise.”
    John Sweeney
    Customer Success Director
    DemandGen UK
    • John.sweeney@demandgen.com
    • 3. +44 207 096 1835
    • 4. L B2B Marketing Automation UK
    Locations
    EMEA
    North America
    Asia
  • 5. What problems does Marketing Automation solve?
    Marketing generated leads not respected by Sales
  • 6. What problems does Marketing Automation solve?
    Marketing generated leads not respected by Sales
    Marketing are sending us prospects
    that don’t get us business right now.
  • 7. What problems does Marketing Automation solve?
    Marketing generated leads not respected by Sales
    Marketing are sending us prospects
    that don’t get us business right now.
    The Lead Management Process isn’t working
  • 8. What problems does Marketing Automation solve?
    Marketing generated leads not respected by Sales
    Marketing are sending us prospects
    that don’t get us business right now.
    The Lead Management Process isn’t working
    We need a bigger pipeline
  • 9. What problems does Marketing Automation solve?
    Marketing generated leads not respected by Sales
    Marketing are sending us prospects
    that don’t get us business right now.
    The Lead Management Process isn’t working
    We struggle to measure marketing results against revenue
    We need a bigger pipeline
  • 10. What problems does Marketing Automation solve?
    Marketing generated leads not respected by Sales
    Marketing are sending us prospects
    that don’t get us business right now.
    We don’t have the in-house skills to do marketing automation
    The Lead Management Process isn’t working
    We struggle to measure marketing results against revenue
    We need a bigger pipeline
  • 11. What problems does Marketing Automation solve?
    Marketing generated leads not respected by Sales
    Sales & Marketing are not working together
    Marketing are sending us prospects
    that don’t get us business right now.
    We don’t have the in-house skills to do marketing automation
    The Lead Management Process isn’t working
    We struggle to measure marketing results against revenue
    We need a bigger pipeline
  • 12. Today’s Panel
    Teri O’Neal
    Marketing AutomationManager EMEA
    Stan Wood
    Managing Director
    Velocity Partners
    John Watton
    Director, Global Brand and Marketing
    Expedia Affiliate Network
  • 13. Marketing Automation is a Journey
  • 14. Marketing Automation is a Journey
    Get ready, buy good equipment, plan carefully, find a guide, stick together and don’t give up
  • 15. Has every body bought into Marketing Automation?
  • 16. Has every body bought into Marketing Automation?
    Don’t go it alone!
  • 17. Lead Nurturing in EMEA
  • 18. Lead Nurturing in EMEA
    “Buyers buy when they are ready to buy so don’t forget to nurture them”
  • 19. The Role of Content
    Who stops
    outside your
    shop window?
    “Be interesting or be ignored?”
  • 20. Measuring Results:
    Did your waist-line pipe-line grow?
  • 21. EU Data-Directive
    = ?
  • 22. EU Data-Directive
    = ?
    Directive Effective after May 26th 2011 - Know where you stand.
  • 23. Contact Us!
    E-Mail: John.Sweeney@demandgen.comLinkedInGroup:UK B2B Marketing Automation Guide
    Contact me for:
    • Summary of this webcast
    • 24. Eloqua’sEU Data Compliance Whitepaper : http://bit.ly/mAlmHT
    Teri O’Neal
    Marketing AutomationManager EMEA
    Stan Wood
    Managing Director
    Velocity Partners
    John Watton
    Director, Global Brand and Marketing
    Expedia Affiliate Network
    E: teri.O'Neal@netapp.com
    E: jwatton@expedia.com
    T: @jwatton
    E: stan@velocitypartners.co.uk
    Contact me for:
    • B2B Content Marketing Tutorial
    • 25. B2B Marketing Manifesto
  • Any Questions?
  • 26. Copyright © 2011 DemandGen International, Inc.

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