Webcast: Lead Nurturing in Emea

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Your potential customers are online right now learning about your products and services. How are you helping them in their buying journey?

http://www.brighttalk.com/webcast/43/28361


Join me and a great panel of experts looking at how to build great lead nurture programmes in Europe

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Webcast: Lead Nurturing in Emea

  1. 1. Lead Nurturing in EMEA – “The Do’s and Don’t’s<br />
  2. 2. Who is DemandGen?<br />“DemandGen is a global consulting firm helping companies deploy and utilize marketing automation and CRM systems. We are the trusted advisor to the world's leading sales and marketing teams combining superior service, business process, and technology expertise.”<br />John Sweeney<br />Customer Success Director<br />DemandGen UK <br /><ul><li>John.sweeney@demandgen.com
  3. 3. +44 207 096 1835
  4. 4. L B2B Marketing Automation UK</li></ul>Locations <br />EMEA<br />North America<br />Asia<br />
  5. 5. What problems does Marketing Automation solve?<br />Marketing generated leads not respected by Sales <br />
  6. 6. What problems does Marketing Automation solve?<br />Marketing generated leads not respected by Sales <br />Marketing are sending us prospects<br />that don’t get us business right now.<br />
  7. 7. What problems does Marketing Automation solve?<br />Marketing generated leads not respected by Sales <br />Marketing are sending us prospects<br />that don’t get us business right now.<br />The Lead Management Process isn’t working <br />
  8. 8. What problems does Marketing Automation solve?<br />Marketing generated leads not respected by Sales <br />Marketing are sending us prospects<br />that don’t get us business right now.<br />The Lead Management Process isn’t working <br />We need a bigger pipeline<br />
  9. 9. What problems does Marketing Automation solve?<br />Marketing generated leads not respected by Sales <br />Marketing are sending us prospects<br />that don’t get us business right now.<br />The Lead Management Process isn’t working <br />We struggle to measure marketing results against revenue <br />We need a bigger pipeline<br />
  10. 10. What problems does Marketing Automation solve?<br />Marketing generated leads not respected by Sales <br />Marketing are sending us prospects<br />that don’t get us business right now.<br />We don’t have the in-house skills to do marketing automation<br />The Lead Management Process isn’t working <br />We struggle to measure marketing results against revenue <br />We need a bigger pipeline<br />
  11. 11. What problems does Marketing Automation solve?<br />Marketing generated leads not respected by Sales <br />Sales & Marketing are not working together<br />Marketing are sending us prospects<br />that don’t get us business right now.<br />We don’t have the in-house skills to do marketing automation<br />The Lead Management Process isn’t working <br />We struggle to measure marketing results against revenue <br />We need a bigger pipeline<br />
  12. 12. Today’s Panel <br />Teri O’Neal<br />Marketing AutomationManager EMEA <br />Stan Wood <br />Managing Director<br />Velocity Partners <br />John Watton<br />Director, Global Brand and Marketing<br />Expedia Affiliate Network <br />
  13. 13. Marketing Automation is a Journey<br />
  14. 14. Marketing Automation is a Journey<br />Get ready, buy good equipment, plan carefully, find a guide, stick together and don’t give up <br />
  15. 15. Has every body bought into Marketing Automation? <br />
  16. 16. Has every body bought into Marketing Automation? <br />Don’t go it alone! <br />
  17. 17. Lead Nurturing in EMEA <br />
  18. 18. Lead Nurturing in EMEA <br />“Buyers buy when they are ready to buy so don’t forget to nurture them”<br />
  19. 19. The Role of Content<br />Who stops<br />outside your<br />shop window? <br />“Be interesting or be ignored?”<br />
  20. 20. Measuring Results: <br />Did your waist-line pipe-line grow?<br />
  21. 21. EU Data-Directive <br />= ?<br />
  22. 22. EU Data-Directive <br />= ?<br />Directive Effective after May 26th 2011 - Know where you stand.<br />
  23. 23. Contact Us!<br />E-Mail: John.Sweeney@demandgen.comLinkedInGroup:UK B2B Marketing Automation Guide<br />Contact me for: <br /><ul><li>Summary of this webcast
  24. 24. Eloqua’sEU Data Compliance Whitepaper : http://bit.ly/mAlmHT</li></ul>Teri O’Neal<br />Marketing AutomationManager EMEA <br />Stan Wood <br />Managing Director<br />Velocity Partners <br />John Watton<br />Director, Global Brand and Marketing<br />Expedia Affiliate Network <br />E: teri.O'Neal@netapp.com<br />E: jwatton@expedia.com<br />T: @jwatton<br />E: stan@velocitypartners.co.uk <br />Contact me for:<br /><ul><li>B2B Content Marketing Tutorial
  25. 25. B2B Marketing Manifesto </li></li></ul><li>Any Questions?<br />
  26. 26. Copyright © 2011 DemandGen International, Inc.<br />

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