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The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
The 4 Commandments of Marketing Operations Outsourcing
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The 4 Commandments of Marketing Operations Outsourcing

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  • 1. DemandGen EMEA: Marketing Automation Webcast#7Case Study: Webcast Panel :Marketing Operations - The 4 commandments of outsourcing Dec 15th 2011/ 1PM/2PM CET Hosted by: John Sweeney Customer Success Director #MARKOPS DemandGen UK
  • 2. Today’s GuestsFaith WhellerEMEA Marketing Programs Manager
  • 3. Today’s GuestsNick PorterSales and Marketing Director Europe
  • 4. Today’s GuestsReinhard JanningCEO – DemandGen Europe
  • 5. Today’s Format • The Four Commandments of Marketing Operations Outsourcing are presented. • Do the panel agree or disagree with the commandment? • Why? Live Listeners Polling Questions Ask Questions BrightTalk or Twitter Hashtag #markops @jnsweeneytweets
  • 6. What is Marketing Operations?
  • 7. What is Marketing Operations?“Key Objectives for Marketing Operations executives include: driving more effectivestrategic planning, investment decision, and budgeting processes; leadingthe charge for marketing performance measurement processes;deploying the required infrastructure to maintain the consistent implementationprocesses” (Source IDC)
  • 8. Marketing Operations Today? Windsor Dec 2012 “Data management, marketing systems and core processFive Disciplines for 2015 management will be theContent plumbing that marketing relies on for the future: for marketingDemand Creation to get more economic leverage, it needs better infrastructure”Go-To-Market (GTM)ProcessSocial Media Marilyn Read Research DirectorMarketing Operations
  • 9. Four Commandments of Marketing Ops Outsourcing?Four Critical Areas in Marketing Operations 1. Strategic Planning (Research) 3. Process 2. Technology 4. Analytics (MPM)
  • 10. Commandment 1: Strategic Planning #1 Thy shalt not outsource any elements of Strategic Planning!
  • 11. Commandment 2: Technology #2 Leave Technology outsourcing decisions to the IT Crowd!
  • 12. Commandment 3: Process #3 Thy Shalt define a process and outsource it!
  • 13. Commandment 4: Analytics #4 Thy shalt let the Marketing team alone analyse results and Marketing ROI!
  • 14. Summary and Polling Results 1. Strategic Planning (Research) 3. Process 2. Technology 4. Analytics (MPM)
  • 15. Want to know more? Web: www.demandgen.co.uk LI: B2B Marketing Automation UKJohn Sweeney Email: John.Sweeney@demandgen.comCustomer SuccessDemandGen UK Phone: +44 (0) 207 096 1835
  • 16. DemandGen EMEA: Marketing Automation Webcast#7 Webcast: Use Social Media and Content Marketing to Drive Demand Jan 10th 2012/ 1PM/2PM CET Stuart Wheldon John SweeneySr. Director Customer Success Customer Success Director & Strategy DemandGen UK Eloqua

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