Introduction to Social Media
HousekeepingMaking your visit safe and enjoyable for all.
Housekeeping          Toilets are located in the reception area to the left of the exit          / entrance doors.        ...
Group Introductions
Introduction to Social Media
Introduction to Social MediaWhat is a Social Media anyway?How widespread is the use of Social Media?Why should I use Socia...
What is Social Media..?Social media are media for social interaction, using highly accessible and scalablepublishing techn...
What can Social media do for mybusiness..?AIDA;• Create awareness• Generate interest• Increase desire• Result in action
What can Social media do for mybusiness..?       Traditional Marketing versus Social Media Marketing
Tea / Coffee Break
Introducing LinkedinWhat is LinkedIn..?• Worlds largest professional network• Started 2003• 120 million members (of which ...
Introducing TwitterWhat is Twitter..?•   Online social microblogging service•   Started 2006•   500+ million members•   Ar...
Introducing FacebookWhat is Facebook..?• Worlds largest social media network• Started 2004• Latest estimates of 850 millio...
Introduction to Social Media MarketingWhat is Social Media Marketing?Engagement – Not AdvertisingA few good examples; Tesc...
Lets talk Metrics...What are your objectives..?•   More new customers?•   Retention of existing customers?•   Driving traf...
Your questions answered…
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Introduction to Social Media

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Introduction to Social Media

  1. 1. Introduction to Social Media
  2. 2. HousekeepingMaking your visit safe and enjoyable for all.
  3. 3. Housekeeping Toilets are located in the reception area to the left of the exit / entrance doors. If the Fire Alarm sounds – please make your way to the far side of the pay and display car park. Smoking is not allowed in any part of the SWEDA building. If you wish to smoke you can do so at the side of the building nearest the car park. Please switch off your mobile phones or set them to silent.
  4. 4. Group Introductions
  5. 5. Introduction to Social Media
  6. 6. Introduction to Social MediaWhat is a Social Media anyway?How widespread is the use of Social Media?Why should I use Social Media in my business?Which are the major platforms?Which platform(s) may work best for me?Is it possible to measure the effectiveness of my campaigns?Is there anything that I need to be wary about?
  7. 7. What is Social Media..?Social media are media for social interaction, using highly accessible and scalablepublishing techniques. Social media use web-based technologies to transform andbroadcast media monologues into social media dialogues.WikipediaThe best way to define social media is to break it down. Media is an instrument oncommunication, like a newspaper or a radio, so social media would be a social instrumentof communication.WebtrendsEssentially, social media incorporates the online technology and methods through whichpeople can share content, personal opinions, swap different perspectives and insights intoworld issues and generally discuss the evolution of media in itself.BigMouthMedia
  8. 8. What can Social media do for mybusiness..?AIDA;• Create awareness• Generate interest• Increase desire• Result in action
  9. 9. What can Social media do for mybusiness..? Traditional Marketing versus Social Media Marketing
  10. 10. Tea / Coffee Break
  11. 11. Introducing LinkedinWhat is LinkedIn..?• Worlds largest professional network• Started 2003• 120 million members (of which 59% are outside of the US)• 8 million UK members• Current growth @ two new members per second• Accessible via computers, laptops, smartphones, tablets & other intelligent devices
  12. 12. Introducing TwitterWhat is Twitter..?• Online social microblogging service• Started 2006• 500+ million members• Around 340 million tweets per day (1 billion tweets every 3 days)• Current growth @ eleven new accounts per second (almost 1 million per day)• 59% female / 41% male• Accessible via computers, laptops, smartphones, tablets & other intelligent devices
  13. 13. Introducing FacebookWhat is Facebook..?• Worlds largest social media network• Started 2004• Latest estimates of 850 million members• Around 30 million UK members• 57% female / 43% male• Growing at a rate of around 500,000 new accounts each day• Accessible online via computers, laptops, smart phones, intelligent devices
  14. 14. Introduction to Social Media MarketingWhat is Social Media Marketing?Engagement – Not AdvertisingA few good examples; Tesco Old Spice Tipp - ExA bad example…A real – life micro business success story
  15. 15. Lets talk Metrics...What are your objectives..?• More new customers?• Retention of existing customers?• Driving traffic to your website?• Promote a new product and / or service?• Expand your geographic footprint?
  16. 16. Your questions answered…

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