MIM - Public Programs and Offerings


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MIM - Public Programs and Offerings

  1. 1. Museum Association of Arizona 2010 Annual Meeting Creating a Museum from the Ground Up: The Musical Instrument Museum Part III Programs and Public Offerings Saturday, June 5, 2010 8:00 AM to 9:30 AM
  4. 4. Musical Instrument Museum Programs and Public Offerings Sylvia Keller (Chair) Ivan Schustak Sarah Weber Lacey Hauser Sunni Fass Chris Bell
  5. 5. Brief Overview <ul><li>Founder: Robert J. Ulrich, retired CEO and Chair of the Board, Target Corporation </li></ul><ul><li>President Bill DeWalt, Ph.D. </li></ul><ul><li>Hired: March 2007 </li></ul><ul><li>Groundbreaking: February 2008 </li></ul><ul><li>Team moves in: December 2009 </li></ul><ul><li>Opening: April 24, 2010 </li></ul>
  6. 6. Brief Overview <ul><li>Exhibits </li></ul><ul><li>Five major Geo-Galleries </li></ul><ul><li>Nearly 300 exhibits </li></ul><ul><li>Over 10,000 instruments and objects </li></ul><ul><li>Wireless headsets and monitors </li></ul><ul><li>Experience Gallery/Artist Gallery/Special Exhibits </li></ul>
  7. 7. Brief Overview <ul><li>Other Amenities </li></ul><ul><li>MIM Music Theater </li></ul><ul><li>MIM Store </li></ul><ul><li>Café </li></ul>
  8. 8. Mission Compliant Programs <ul><li>MIM will be an engaging, entertaining, and informative experience, in which the uninitiated and the knowledgeable, the young and the old will feel welcome. </li></ul>
  9. 9. Guiding Principles <ul><li>Primary Guiding Principle </li></ul><ul><li>MIM will create and maintain the highest standards for the quality of the experience for guests and for all constituents. </li></ul>
  10. 10. Guiding Principles <ul><li>MIM will not be static </li></ul><ul><li>MIM will solicit feedback from all constituents </li></ul><ul><li>MIM will be accessible </li></ul><ul><li>MIM will be both fun and interesting </li></ul><ul><li>MIM team will think creatively to solve problems </li></ul>
  11. 11. MIM Guest Service <ul><li>Ivan Schustak </li></ul><ul><li>Guest Service Manager </li></ul>
  12. 12. Guest Service <ul><li>Communication is key </li></ul><ul><li>Events </li></ul><ul><li>Groups </li></ul><ul><li>VIP </li></ul><ul><li>Media </li></ul>
  13. 13. Guest Service <ul><li>Use technology to your advantage </li></ul><ul><ul><li>Email is good, but calendars are better </li></ul></ul><ul><li>Keeping your front line informed makes all the difference in the world </li></ul><ul><ul><li>Personal touch for more guests </li></ul></ul>
  14. 14. Guest Service <ul><li>Tools are usually available already or for free </li></ul><ul><ul><li>Outlook Calendar with Scheduling Assistant </li></ul></ul><ul><ul><li>Google Calendar </li></ul></ul>
  15. 15. Guest Service <ul><li>Front line team provides bookends of visit </li></ul><ul><ul><li>Warm, personal welcome </li></ul></ul><ul><ul><li>Excited and inquisitive farewell </li></ul></ul><ul><li>Chances are pretty high this may be most guests only experience with your team, so make the most of it </li></ul>
  16. 16. Guest Service <ul><li>Standardize Your Experience </li></ul><ul><ul><li>Always provide bookends </li></ul></ul><ul><ul><ul><li>Introduce – “Hello!” </li></ul></ul></ul><ul><ul><ul><li>Discuss – “How are you enjoying your visit?” </li></ul></ul></ul><ul><ul><ul><li>Thanks and farewell – “Thank you and enjoy the rest of your afternoon!” </li></ul></ul></ul><ul><ul><li>Hand Gestures </li></ul></ul><ul><ul><ul><li>Open palm is more welcoming than a pointing </li></ul></ul></ul>
  17. 17. Guest Service <ul><li>Collaborate with everyone </li></ul><ul><ul><li>Front line will work with most guests, but there will be exceptions </li></ul></ul><ul><ul><ul><li>Docents, events teams, development, store, restaurant </li></ul></ul></ul><ul><ul><ul><li>IT, custodial, facilities </li></ul></ul></ul><ul><ul><ul><li>Curators, administrative team, installation </li></ul></ul></ul><ul><ul><li>Any team member may have an interaction with a guest, but the guest won’t necessarily differentiate any departments </li></ul></ul>
  18. 18. Guest Service <ul><li>Enthusiasm, optimism and confidence is contagious </li></ul><ul><ul><li>Guests will take cues from your team </li></ul></ul><ul><ul><li>Keeping your team happy will keep the guests happy </li></ul></ul>
  19. 19. MIM Education <ul><li>Sarah Weber </li></ul><ul><li>MIM Education Manager </li></ul>
  20. 20. MIM Education Ever-Improving and Ever-Evolving <ul><li>What are other museum educators doing? </li></ul><ul><li>Join the national conversation and ask questions </li></ul><ul><ul><li>Museum Ed Listserv - www.museum-ed.org </li></ul></ul><ul><ul><li>Museum Education Roundtable </li></ul></ul><ul><li>Rely on your Team! </li></ul>
  21. 21. MIM Education Feedback from Constituents <ul><li>Pre-opening Test Tour </li></ul><ul><li>School Relationships </li></ul><ul><ul><li>Introductions to Curriculum Directors </li></ul></ul><ul><ul><li>District Administrator Meetings </li></ul></ul><ul><ul><li>In-service Day with PVUSD </li></ul></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Curriculum Development – work with educators </li></ul></ul><ul><ul><li>Teacher Advisory Group </li></ul></ul><ul><li>School Test Tours – work out the kinks </li></ul>
  22. 22. MIM Education Accessibility <ul><li>Raise Teacher Awareness – Coupon </li></ul><ul><li>Think about various audiences and what will draw them in </li></ul><ul><ul><li>Art Education Conference July 29, 2010 </li></ul></ul><ul><ul><li>School Tour Policies </li></ul></ul>
  23. 23. MIM Education Fun and Interesting! <ul><li>Experience Gallery </li></ul><ul><li>1 st Year Programs – what matters most </li></ul><ul><ul><li>Museum Encounters </li></ul></ul><ul><ul><li>Artist Residency </li></ul></ul><ul><ul><li>Guided Tour Program </li></ul></ul><ul><ul><li>Workshops and Classes </li></ul></ul>
  24. 24. MIM Education Think in New Ways <ul><li>Partner Building </li></ul><ul><ul><li>Organizations with similar missions and goals </li></ul></ul><ul><li>Local Resources – how I found a taiko drum </li></ul><ul><li>Programming Space </li></ul>
  25. 25. MIM Education The Value of Volunteers <ul><li>Opening </li></ul><ul><li>Ongoing Support – Ensure a great Guest Experience </li></ul><ul><ul><li>Store </li></ul></ul><ul><ul><li>Guest Service </li></ul></ul><ul><ul><li>Gallery Guides </li></ul></ul><ul><ul><li>Experience Gallery Guides </li></ul></ul><ul><ul><li>Docents </li></ul></ul>
  26. 26. MIM Store <ul><li>Lacey Hauser </li></ul><ul><li>MIM Retail Manager </li></ul>
  27. 27. The MIM Store
  28. 28. The MIM Store is an extension of the MIM experience <ul><li>MIM Mission </li></ul><ul><li>The Musical Instrument Museum welcomes the young and the old, the uninitiated and the knowledgeable, to explore and experience the rich diversity of the world’s music and musical instruments. </li></ul><ul><li>MIM Store Mission </li></ul><ul><li>The Museum Store is an extension of the visitor experience and furthers the Museum’s mission by offering merchandise that educates, inspires, and entertains. </li></ul>
  29. 29. Challenges and Opportunities <ul><li>During initial store development, the building, collections, and galleries were still under development </li></ul><ul><li>Developing the MIM retail operation from ground up </li></ul><ul><li>Setting standards for a new type of museum store </li></ul>
  30. 30. Learning from Special Exhibition Stores <ul><li>Special exhibition stores start like a store in a new museum </li></ul><ul><li>Special exhibition stores are planned based on attendance projections </li></ul><ul><li>Highly focused sourcing and development of proprietary products are key to creating the successful store experience </li></ul>
  31. 31. Building the Infrastructure <ul><li>The store design defines first and foremost how well a store functions under ever changing conditions </li></ul><ul><li>Stock room and office complement a successful store design </li></ul><ul><li>Defining the business model is only the starting point for finding the best POS system </li></ul>
  32. 32. The Store Staff as Museum Ambassadors <ul><li>Define the positions; develop an organizational chart; and create job descriptions </li></ul><ul><li>Interview, hire, and train a knowledgeable, friendly staff that will maintain the highest standards for the guest experience </li></ul>
  33. 33. The MIM Store
  34. 34. The MIM Store
  35. 35. The MIM Store Children’s Section
  36. 36. The MIM Store View of Instrument Case
  37. 37. The MIM Store Jewelry/Transaction Counter
  38. 38. MIM Proprietary Product Native American CD
  39. 39. MIM Proprietary Product MIM Quote Bracelets
  40. 40. MIM Proprietary Products
  41. 41. MIM Proprietary Products Note Card and Postcard Sets
  42. 42. MIM Proprietary Product Magnets and Floating Action Pens
  43. 43. MIM Proprietary Product Quote Mug and Guitar Pick Card
  44. 44. MIM Fairly Traded Instruments with Custom Tags
  45. 45. The MIM Store Open For Business <ul><li>Continually analyze, plan, and adjust every aspect of the operation based on sales </li></ul><ul><li>Explore and develop additional business opportunities such as internet, corporate sales, and events </li></ul><ul><li>Collaborate with other departments to create synergies that keep the store relevant and profitable </li></ul><ul><li>Constantly refine customer service and staff training </li></ul>
  46. 46. MIM Music Theater <ul><li>Sunni Fass, Ph.D. </li></ul><ul><li>Artistic and Managing Director </li></ul><ul><li>MIM Music Theater </li></ul>
  47. 47. MIM Music Theater
  48. 48. Features - 299 seats - Intimate experience - Exquisite acoustics - Comfortable, convenient artist facilities - Steinway Model D - Retractable 26’ x 14’ screen - Accessible seating Technology - High-end sound systems - Integrated audio recording - Robotic PTZ video recording - Broadcast-ready - HD projector - High-volume/low-velocity HVAC
  49. 49. Mission Statement <ul><li>The Music Theater at the Musical Instrument Museum (MIM) will celebrate global musical diversity through the live presentation of high-quality traditional, contemporary, instrumental, and vocal music from all regions of the world. Bringing exhibits and exhibit themes to life, the MIM Music Theater will present concerts and educational events that are engaging, entertaining, and informative for audiences of all ages and tastes. The MIM Music Theater is committed to providing a world-class experience for guests and performers alike. </li></ul>
  50. 51. Guiding Principles vs. Real Life <ul><li>Mission-Driven Venue Programs </li></ul><ul><li>Budgeting and Resources </li></ul><ul><li>Audience Building </li></ul>Strengths and Opportunities
  51. 52. MIM External Affairs <ul><li>Christopher Bell </li></ul><ul><li>Chief Development Officer </li></ul>
  52. 53. MIM External Affairs <ul><li>Creating Awareness </li></ul><ul><ul><li>Identifying Community </li></ul></ul><ul><ul><li>Building Partnerships </li></ul></ul>
  53. 54. MIM External Affairs <ul><li>Sharing “The Experience” </li></ul><ul><ul><li>MIM on the Road </li></ul></ul><ul><ul><li>Sneak Peeks </li></ul></ul>
  54. 55. MIM External Affairs <ul><li>Seeking Investment </li></ul><ul><ul><li>Donor-based focus </li></ul></ul><ul><ul><li>Sustainable recognition </li></ul></ul>