Social Media Strategies and Tactics for Business


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In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.

This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.

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Social Media Strategies and Tactics for Business

  1. 1. Social Media Strategy & TacticsLuis Sandoval Jr.February 28, 2012 1
  2. 2. Parts of A Strategy?A Process: •Listen •Identify Unmet Needs and Objectives •Develop Roadmap With Checkpoints •Prioritize •Analyze, Make Changes, Try Again 2
  3. 3. What Is Social Strategy? Let’s start with something smaller. What is a strategy? •High Level & Big Picture •Aligned with business goals 3
  4. 4. What it’s NOT! •Posting a photo •Updating your status •Sending a Tweet •Launching a contest These are tactics! 4
  5. 5. 360° Digital StrategyMain Components: •Website •Mobile Presence •Social Media 5
  6. 6. The Case For Social MediaMaking Money:• Generating sales• Increasing brand awareness• Generating new product ideas• Increasing customer loyaltySaving Money: • Reducing customer service time • Increasing awareness of product issues or improvements • Identifying customer issues with product/ services 6
  7. 7. How To Identify SocialNetworks For Your Business Look at where the target market is by 1 searching Google, Facebook, Twitter Search, YouTube. Look at a competitor’s websites and 2 social networks to see what’s working and what’s not.YouTube: I’m going to post weekly videosFacebook: I’ll post my videos, ask and answer questions, and share usefulinformationFlickr: I’m going to post picturesBlog: I’m going to post thoughts on my industryTwitter: I’m going to seek out prospects, read industry news, follow industryleaders 7
  8. 8. Why Business Blogging? 55 Companies that blog have % more website visitors“ ” Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers. - Brian Clark, Copy Blogger Source: Hubspot 8
  9. 9. Why Business Blogging? 88 B2C companies that blog generate % more leads per month I believe the term blog means more than an online“ ” journal. I believe a blog is a conversation. People go to blogs to read AND write, not just consume. - Michael Arrington, Techcrunch Source: Hubspot 9
  10. 10. Why Business Blogging? 67 B2B companies that blog generate % more leads per month One company I work with showed me how the traffic on his company’s site doubled since they started blogging.“ ” In fact, the blog (inexpensive) has more visitors and views than the corporate website (expensive). Well, there’s some measurable ROI in that case. - Mike Source: Hubspot Sansone, ConverStations 10
  11. 11. Digital Marketing On Social Networks Where Are Leads Coming From? Source: 2011 Webmarketing123 State of Digital Marketing Survey 11
  12. 12. Digital Marketing On Social Networks Most Active Networks Source: 2011 Webmarketing123 State of Digital Marketing Survey 12
  13. 13. How Will You Approach It? 3 Types of Strategy•Bolt-on strategy - Company creates profiles, minimalengagement, business as usual.•Forced compliance - Telling employees they will engage,putting severe constraints on what can and cannot be done,no fun.•Company optimized for social media - Company alters“business as usual” to include engagement, suggestions,and new opportunities from online community. Source: 2011 Webmarketing123 State of Digital Marketing Survey 13
  14. 14. Where’s my audience? 14
  15. 15. 15
  16. 16. It’s more than what you had for breakfast! 16
  17. 17. Searching for Tweeters 17
  18. 18. Searching for Tweeters 18
  19. 19. Searching for Tweeters 19
  20. 20. Searching for Tweeters 20
  21. 21. Searching for Tweeters Hashtags! The power of # #imsohungry #blog#socialmedia #entrepreneur #education #arewethereyet #foodie #SXSW12 #teacher 21
  22. 22. Searching for Tweeters 22
  23. 23. 23
  24. 24. The Facebook “Like”Who would have though that a “Like” could be so powerful? 24
  25. 25. The Facebook “Like”Social Plugins were made to integrate into your site! •Like buttons •Send buttons •Comments •Live Stream •...and more 25
  26. 26. The Facebook “Like” 26
  27. 27. 27
  28. 28. LinkedIn: Applications Connect your Share your presentations Wordpress blog to your with your network. profile Acquire real data for your Connect with your market research. network in other cities. Display your creative Did you know you could put a designs to your video intro of yourself on network. Linkedin? 28
  29. 29. LinkedIn: Page Power 29
  30. 30. LinkedIn: Page Power 30
  31. 31. LinkedIn: Page Power 31
  32. 32. LinkedIn: Lead Your Industry 32
  33. 33. LinkedIn: Lead Your Industry 33
  34. 34. Digital Marketing On Social Networks • Advertise on relevant blogs • Facebook Ads • Facebook Apps • Blogger networks • Contests • Posting/Sharing Strategies • Webinars/Tele-conferences • Repurpose content Track...Track....Track... 34
  35. 35. Digital Marketing On Social Networks 35
  36. 36. Digital Marketing On Social Networks•Demographic Data: creates context about consumers•Product Data: used to match similar products in order to cross-sell and up-sell products•Psychographic Data: voluntarily self-expressing their woes and successes•Behavioral Data: “digital breadcrumbs” about how a user will act and engage•Referral Data: emitting recommendations for products positively and negatively•Location Data: helps triangulate context around location & time for brands to reach them.•Intention Data: holds great opportunity to predict what consumers will do in the future 36
  37. 37. Digital Marketing On Social Networks 37
  38. 38. What Should I Share? EVERYTHING can be a sharing opportunity! • Conventions • Contests • Awards • Employees • Industry News • Client News • Community Involvement • Customer Questions ...just to name a few. 38
  39. 39. Spying Is No Longer A Bad Thing ALWAYS look at your competition! •Get ideas •What works, what doesnt •Audience •Opportunities •Where do you stand? 39
  40. 40. Stalking is good...this time! Stalker’s Guide to Competitive 40
  41. 41. contact us for any of your digital needs: 210.617.7260 41