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Mobile Marketing for Nonprofits with Mobile Apps

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Founder and CEO, Magaly Chocano, of Sweb Development creators of SwebApps, shares the importance for nonprofits to have a mobile presence in three key areas, web, mobile, and social. Having a strategy …

Founder and CEO, Magaly Chocano, of Sweb Development creators of SwebApps, shares the importance for nonprofits to have a mobile presence in three key areas, web, mobile, and social. Having a strategy can provide a great platform for nonprofits to extend their reach by finding new ways to engage not only their existing supporters, but also reach new supporters.

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  • 1. PROJECT THE POWER OF MOBILE APPS DATE CLIENT SEPTEMBER 20, 2011 NON-PROFIT ORGANIZATIONSWednesday, September 21, 2011
  • 2. Many are wondering if the app frenzy we have been witnessing is just a fashion and, like many others, shall pass.We do not think so. -Stephanie Baghdassarian Research Director, GartnerWednesday, September 21, 2011
  • 3. MOBILE PLATFORMS FAST FACTSWednesday, September 21, 2011
  • 4. FAST FACTS 100 MILLIONTH IPHONE WAS SOLD IN FEBRUARY OF 2011Source: Apple, Financial TimesWednesday, September 21, 2011
  • 5. FAST FACTS 100 MILLION BOOKS DOWNLOADED FROMSource: Apple, Financial TimesWednesday, September 21, 2011
  • 6. FAST FACTS 15 MILLION IPADS WERE SOLD IN THE FIRST 9 MONTHS OF ITS RELEASESource: Apple, Financial TimesWednesday, September 21, 2011
  • 7. FAST FACTS OVER 15 BILLION iTunes app downloads in 3 yearsWednesday, September 21, 2011
  • 8. FAST FACTS 350,000 ANDROID UNITS SOLD DAILYWednesday, September 21, 2011
  • 9. WHAT DOES THIS MEAN IF THIS TREND HOLDS? 2.45 M SOLD EACH WEEK 10.5 M SOLD EACH MONTH 127.75 M SOLD EACH YEARWednesday, September 21, 2011
  • 10. P.C.’S VS SMARTPHONES Q1 2011 94 MILLION PC’S SOLD 100 MILLION SMARTPHONES SOLD Q2 2011 85 MILLION PC’S SOLDSource: guardian.co.uk 108 MILLION SMARTPHONES SOLDWednesday, September 21, 2011
  • 11. MOBILE US 82 MILLION SMARTPHONES ARE IN CIRCULATION TODAY IN THE US 1 IN 3 PEOPLE IN THE US 13 AND OLDER OWN ONE THIS IS EXPECTED TO DOUBLE BY 2015 SOURCE: MOBITHINKGINGWednesday, September 21, 2011
  • 12. DO YOU STILL THINK YOU DON’T NEED ANY TYPE OF MOBILE PRESENCE? SOURCE: MOBITHINKGINGWednesday, September 21, 2011
  • 13. SOCIAL & SEARCH FUELING THE GROWTHWednesday, September 21, 2011
  • 14. US SOCIAL NETWORK USERS TODAY 64% OF INTERNET USERS IN THE US ARE SOCIAL NETWORK USERS.Source: eMarketer.comWednesday, September 21, 2011
  • 15. SOCIAL FEATURES INCREASE MOBILE USAGE Real Time Social Features in Apps has us constantly checking.... HAVE YOU CHECKED IN? DID YOU SHARE WITH YOUR FRIENDS? WHAT WAS THAT SONG AGAIN?Wednesday, September 21, 2011
  • 16. MOBILE SEARCHES HAVE QUADRUPULED IN THE LAST YEAR 1 in 7 SEARCHES ARE NOW MOBILEWednesday, September 21, 2011
  • 17. EMERGING PLATFORMS 10 MILLION USERS 3 MILLION CHECK INS A DAY CITYVILLE 115 MILLION SUBSCRIBED 10O MILLION USERS 51 MILLION USERS DEC 2010 IN 43 DAYS 23 MILLION USERSWednesday, September 21, 2011
  • 18. BRINGING IT ALL TOGETHER SOCIAL, MOBILE, SEARCH +750 million active users 50% of active users log on once a day 130M+ USERS People spend +700 billion minutes OVER 350K APPS per month on Facebook OVER 15 BILLION APP DOWNLOADS GOOGLE HAS OVER 1 BILLION UNIQUE USERS WORLDWIDE PER MONTHWednesday, September 21, 2011
  • 19. THE SHIFT TO MOBILE USAGEWednesday, September 21, 2011
  • 20. Last years mobile data traffic was three times the size of the entire global Internet in 2000.Source: Cisco Visual Networking IndexWednesday, September 21, 2011
  • 21. TIME SPENT ON MOBILE DEVICES US consumers spend, on average, 155 minutes surfing the web or using apps on their mobile devices per day.Wednesday, September 21, 2011
  • 22. US MOBILE APP VS WEB CONSUMPTIONWednesday, September 21, 2011
  • 23. NUMBER OF APP DOWNLOADS iTunes App Store 15 billion Android Market 4.5 billion BlackBerry App World 1 billionWednesday, September 21, 2011
  • 24. NON-PROFIT MOBILE STRATEGYWednesday, September 21, 2011
  • 25. Where and how do mobile and social strategy intersect? SOURCE: BETH KANTER MARCH 2011Wednesday, September 21, 2011
  • 26. Non-Profits need two things:  Engagement strategy and to think differently about content. SOURCE: BETH KANTER MARCH 2011Wednesday, September 21, 2011
  • 27. mobile into all channels Integrate of nonprofit advocacy, communication, and fundraising campaigns.     SOURCE: BETH KANTER MARCH 2011Wednesday, September 21, 2011
  • 28.  Important points to consider in your mobile strategy: 1. sign up 2. action 3. donation pages    SOURCE: BETH KANTER MARCH 2011Wednesday, September 21, 2011
  • 29. BEST PRACTICESWednesday, September 21, 2011
  • 30. 1.)   A well designed website that recognizes a mobile browser. Making your web site readable on a mobile phone. 2.)   Content strategy must incorporate “hybridized” content – for both mobile and stationary sites.   3.)  Distinguish between portable and mobile.  Visual design is necessary. 4.)   Engage . Not just one-way communication. SOURCE: GOOGLE/IPSOS APRIL 2011Wednesday, September 21, 2011
  • 31. 5.)   Design apps based on what your audience needs. 6.)  Understand the process of text/push notification to donate campaigns if your goal is fundraising. 7.)  Don’t go mobile for the sake of going mobile.  Have a strategy that is integrated with all your communications channels and supports your objectives. 8.) Start collecting cell phone numbers now! SOURCE: GOOGLE/IPSOS APRIL 2011Wednesday, September 21, 2011
  • 32. TRENDS TO WATCH FORWednesday, September 21, 2011
  • 33. 1.)   Tablets are going to be huge.   2.)   QR Codes via mobile THINK SOCIAL, BE MOBILE, ACT LOCALWednesday, September 21, 2011
  • 34. NON-PROFIT SAMPLE APPSWednesday, September 21, 2011
  • 35. Wednesday, September 21, 2011
  • 36. Wednesday, September 21, 2011
  • 37. Wednesday, September 21, 2011
  • 38. Wednesday, September 21, 2011
  • 39. Wednesday, September 21, 2011
  • 40. Wednesday, September 21, 2011
  • 41. CONTACT US FOR ANY OF YOUR MOBILE OR DIGITAL NEEDS: WWW.SWEBDEVELOPMENT.COM MAGALY@SWEBDEVELOPMENT.COM 210.617.7260Wednesday, September 21, 2011