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Growth of Mobile Industry: Launching A Mobile Strategy
 

Growth of Mobile Industry: Launching A Mobile Strategy

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Founder and CEO, Magaly Chocano, of Sweb Development creators of SwebApps, speaks to an audience on the importance of integrating a mobile strategy into your existing marketing push. With an increase ...

Founder and CEO, Magaly Chocano, of Sweb Development creators of SwebApps, speaks to an audience on the importance of integrating a mobile strategy into your existing marketing push. With an increase in smartphone usage as well as mobile app usage, it pays for brands to be able to connect and engage on a mobile platform.

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    Growth of Mobile Industry: Launching A Mobile Strategy Growth of Mobile Industry: Launching A Mobile Strategy Presentation Transcript

    • PROJECT THE POWER OF MOBILE APPS DATE CLIENT SEPTEMBER 1, 2011 ANYONETuesday, September 20, 2011
    • Many are wondering if the app frenzy we have been witnessing is just a fashion and, like many others, shall pass.We do not think so. -Stephanie Baghdassarian Research Director, GartnerTuesday, September 20, 2011
    • MOBILE PLATFORMS FAST FACTSTuesday, September 20, 2011
    • FAST FACTS 100 MILLIONTH IPHONE WAS SOLD IN FEBRUARY OF 2011Source: Apple, Financial TimesTuesday, September 20, 2011
    • FAST FACTS +200 MILLION ITUNES STORE ACCOUNTS - APPLE CLAIMS THEY HAVE THE MOST ACCOUNTS WITH CREDIT CARDS ANYWHERE ONLINESource: Apple, Financial TimesTuesday, September 20, 2011
    • FAST FACTS 100 MILLION BOOKS DOWNLOADED FROMSource: Apple, Financial TimesTuesday, September 20, 2011
    • FAST FACTS 15 MILLION IPADS WERE SOLD IN THE FIRST 9 MONTHS OF ITS RELEASESource: Apple, Financial TimesTuesday, September 20, 2011
    • FAST FACTS OVER 15 BILLION iTunes app downloads in 3 yearsTuesday, September 20, 2011
    • FAST FACTS 350,000 ANDROID UNITS SOLD DAILYTuesday, September 20, 2011
    • WHAT DOES THIS MEAN IF THIS TREND HOLDS? 2.45 M SOLD EACH WEEK 10.5 M SOLD EACH MONTH 127.75 M SOLD EACH YEARTuesday, September 20, 2011
    • P.C.’S VS SMARTPHONES Q1 2011 94 MILLION PC’S SOLD 100 MILLION SMARTPHONES SOLD Q2 2011 85 MILLION PC’S SOLDSource: guardian.co.uk 108 MILLION SMARTPHONES SOLDTuesday, September 20, 2011
    • MOBILE IS GLOBALTuesday, September 20, 2011
    • MOBILE WORLDWIDE 5.3 BILLION MOBILE SUBSCRIBERS THAT IS 77% OF THE WORLD POPULATION SMARTPHONES SHOW THE STRONGEST GROWTH IN MOBILE SALES IN 2011 BUT THEY ARE STILL OUT NUMBERED BY FEATURE PHONES 4:1 SOURCE: MOBITHINKGINGTuesday, September 20, 2011
    • MOBILE US 82 MILLION SMARTPHONES ARE IN CIRCULATION TODAY IN THE US 1 IN 3 PEOPLE IN THE US 13 AND OLDER OWN ONE THIS IS EXPECTED TO DOUBLE BY 2015 SOURCE: MOBITHINKGINGTuesday, September 20, 2011
    • MOBILE WEB; USERS & 3G COVERAGE HALF A BILLION PEOPLE ACCESSED MOBILE INTERNET WORLDWIDE IN 2009 USAGE IS EXPECTED TO DOUBLE WITHIN FIVE YEARS AS MOBILE SURPASSES THE PC AS THE MOST POPULAR WAY TO GET ON THE WEB SOURCE: MOBITHINKGINGTuesday, September 20, 2011
    • DO YOU STILL THINK YOU DON’T NEED ANY TYPE OF MOBILE PRESENCE? SOURCE: MOBITHINKGINGTuesday, September 20, 2011
    • MOBILE WEB USERS & 3G COVERAGE 25% OF MOBILE WEB USERS IN THE US ARE MOBILE-ONLY 2011 OVER 85% OF NEW PHONES WILL BE ABLE TO ACCESS THE MOBILE WEB 1 in 5 GLOBAL MOBILE SUBSCRIBERS HAVE ACCESS TO FAST MOBILE INTERNET (3G OR +) SOURCE: MOBITHINKGINGTuesday, September 20, 2011
    • SOCIAL & SEARCH FUELING THE GROWTHTuesday, September 20, 2011
    • US SOCIAL NETWORK USERS TODAY 64% OF INTERNET USERS IN THE US ARE SOCIAL NETWORK USERS.Source: eMarketer.comTuesday, September 20, 2011
    • SOCIAL FEATURES INCREASE MOBILE USAGE Real Time Social Features in Apps has us constantly checking.... HAVE YOU CHECKED IN? DID YOU SHARE WITH YOUR FRIENDS? WHAT WAS THAT SONG AGAIN?Tuesday, September 20, 2011
    • MOBILE SEARCHES HAVE QUADRUPULED IN THE LAST YEAR 1 in 7 SEARCHES ARE NOW MOBILETuesday, September 20, 2011
    • DID YOU KNOW.... 71 % OF SMARTPHONE USERS THAT SEE TV,PRESS OR ONLINE AD, DO A MOBILE SEARCH... WILL THEY FIND YOUR MOBILE PRESENCE?Tuesday, September 20, 2011
    • EMERGING PLATFORMS Foursquare’s User Growth 10,000,000 10,000,000 8,000,000 6,000,000 Users 4,000,000 2,000,000 1,000,000 100,000 0 August 2009 August 2010 June 2011Source: FoursquareTuesday, September 20, 2011
    • EMERGING PLATFORMS 10 MILLION USERS 3 MILLION CHECK INS A DAY CITYVILLE 115 MILLION SUBSCRIBED 10O MILLION USERS 51 MILLION USERS DEC 2010 IN 43 DAYS 23 MILLION USERSTuesday, September 20, 2011
    • BRINGING IT ALL TOGETHER SOCIAL, MOBILE, SEARCH +750 million active users 50% of active users log on once a day 130M+ USERS People spend +700 billion minutes OVER 350K APPS per month on Facebook OVER 15 BILLION APP DOWNLOADS GOOGLE HAS OVER 1 BILLION UNIQUE USERS WORLDWIDE PER MONTHTuesday, September 20, 2011
    • THE SHIFT TO MOBILE USAGETuesday, September 20, 2011
    • Last years mobile data traffic was three times the size of the entire global Internet in 2000.Source: Cisco Visual Networking IndexTuesday, September 20, 2011
    • TIME SPENT ON MOBILE DEVICES US consumers spend, on average, 155 minutes surfing the web or using apps on their mobile devices per day.Tuesday, September 20, 2011
    • US MOBILE APP VS WEB CONSUMPTIONTuesday, September 20, 2011
    • US MOBILE APP VS WEB CONSUMPTION ARE YOU STILL NOT SURE OF A MOBILE STRATEGY FOR YOUR COMPANY?Tuesday, September 20, 2011
    • NUMBER OF APP DOWNLOADS iTunes App Store 15 billion Android Market 4.5 billion BlackBerry App World 1 billionTuesday, September 20, 2011
    • GLOBAL MOBILE TRAFFIC IN THE NEXT 5 YEARS IN 2015 HTTP://YOUTU.BE/AE6M5QY54TOTuesday, September 20, 2011
    • MOBILE COMMERCETuesday, September 20, 2011
    • MOBILE + NEW SERVICES = MASSIVE GROWTH Location Based Services – Allows for real time retail/ service opportunitiesTuesday, September 20, 2011
    • MOBILE + NEW SERVICES = MASSIVE GROWTH Price Comparison – Instant local & online price comparisonTuesday, September 20, 2011
    • MOBILE + NEW SERVICES = MASSIVE GROWTH Discounted Offers – Deep discounts drive foot traffic to local retailersTuesday, September 20, 2011
    • MOBILE + NEW SERVICES = MASSIVE GROWTH Immediate Gratification – Instant digital products & content deliveryTuesday, September 20, 2011
    • DID YOU KNOW.... M-COMMERCE REVENUES IN THE US ARE EXPECTED TO HIT $6 BILLION BY THE END OF 2011, GROWING TO $31 BILLION BY 2016 m-commerce includes: mobile media and content, retail, travel, coupons/deals, and services SOURCE: FORRESTER JUNE 2011Tuesday, September 20, 2011
    • FOUR out of FIVE US smartphone owners, use phone to help with shopping. 79% use a smartphone to help with shopping 70% use phone in store. SOURCE: GOOGLE/IPSOS APRIL 2011Tuesday, September 20, 2011
    • OF THOSE: 54% LOCATED A RETAILER 49% COMPARE PRICES TO HELP DECIDE 44% READ REVIEWS AND PRODUCT INFO 46% CALLED A RETAILER 40% LOOKED FOR PROMOS AND DISCOUNTS 28% USED A DISCOUNT COUPON ON PHONE SOURCE: GOOGLE/IPSOS APRIL 2011Tuesday, September 20, 2011
    • 74% OF SMARTPHONE SHOPPERS HAVE MADE A PURCHASE FOLLOWING RESEARCH ON PHONE SOURCE: GOOGLE/IPSOS APRIL 2011Tuesday, September 20, 2011
    • OF THOSE: 76% PURCHASED IN STORE 59% PURCHASED ON THEIR PC’S 35% PURCHASED ON THEIR SMARTPHONES 27% PURCHASED VIA A MOBILE SITE 22% PURCHASED VIA A MOBILE APP SOURCE: GOOGLE/IPSOS APRIL 2011Tuesday, September 20, 2011
    • THE AVERAGE ANNUAL SPEND ON MOBILE PURCHASES WAS $300 USD. SOURCE: GOOGLE/IPSOS APRIL 2011Tuesday, September 20, 2011
    • NOT ALL PLATFORMS ARE CREATED EQUALTuesday, September 20, 2011
    • GLOBAL SMARTPHONE MARKETSHARETuesday, September 20, 2011
    • WHAT DO SMARTPHONE BUYERS WANT? JULY - SEPTEMBER 2010 33% WANTED AN IPHONE 26% WANTED AN ANDROID 13% WANTED A BLACKBERRY JANUARY - MARCH 2011 31% WANTED AN ANDROID 30% WANTED AN IPHONE 11% WANTED A BLACKBERRYTuesday, September 20, 2011
    • NOW THAT YOU KNOW YOU NEED MOBILE PRESENCE...Tuesday, September 20, 2011
    • WHY SHOULD YOU CONSIDER AN APP? ✓CONVENIENCE: promote up-to-date content; push content from existing sources all through a centralized channel; providing immediate access to useful information. ✓ACCESS: connect to customers wherever they are; allow users to engage with your brand at the touch of a button 24/7.Tuesday, September 20, 2011
    • ✓BRAND LOYALTY: remain relevant and visible to your audience; empower loyal customers or supporters with a tool to spread the word about your business or organization ✓THE “WOW” FACTOR: distribute a tool that will get people talking; outperform expectations to win over new brand evangelists--position your brand at the cutting edge of mobile technology and innovation.Tuesday, September 20, 2011
    • TRENDS TO WATCHTuesday, September 20, 2011
    • WHY IS MOBILE SO IMPORTANT 24/7 AFFORDABLE FAST PERSONAL FUN ACCESSIBILITY EMPOWERMENTTuesday, September 20, 2011
    • WHAT TRENDS TO WATCH FOR: HTML 5 VS NATIVE APPS MOBILE HEALTH ENTERPRISE TABLET ADOPTION GLOBAL PENETRATION THINK SOCIAL, BE MOBILE, ACT LOCALTuesday, September 20, 2011
    • CONTACT US FOR ANY OF YOUR MOBILE OR DIGITAL NEEDS: WWW.SWEBDEVELOPMENT.COM MAGALY@SWEBDEVELOPMENT.COM 210.617.7260Tuesday, September 20, 2011