“PPC Training Part 1” Presented by: Stephen Webb Perpetual Marketing Team
Training Objectives• Understand the basic principles of PPC• Understand the concepts of “Search Marketing”• Targeting the right audience• Setting up your AdCenter Account & Geo Targeting• Writing Ads• Building out Ad Groups & Basic Keyword Research• Setting $$$ limits• Optimizing & Tracking• Scaling Out Your Campaign
So What is PPC?• PPC or Pay Per Click Marketing is exactly what is sound like… It’s where the advertiser (you) pays every time someone clicks on your ad.• There are a lot of platforms that use this model: FaceBook, Clicksor, 7Search, Bing, Google, and many more!!!
Pause Video & Write Down TermsAvg. CPC / CPC = Cost Per ClickCPA = Cost Per AcquisitionCTR = Click Through rateImpressions = Number of times your ad populatedConversions = The number of Leads you obtainedAvg. Position = Where your ad ranks in positionCampaign Status = Active / PausedNegative Keywords = Words that you DON’T want your ad populating forAd Group = A group of KW running on a specific adKeyword = A string of words (normally 1 – 5 words) used together to find a topic using a search engine (BING)
Some Common Terms Search Quire Title Ads BodyDisplay URL Keyword
Position #1 CPC CPA Impressions Avg. Position CTR Position #9
Targeting The Right Audience Transfer Pay Per Leads CallEntrepreneu MLM r Learn Home Internet Business Marketing Business Make Network Opportunity Money Marketing Online Leads For MLM Work From Home
Keep Everything Congruent• Identify your audience• Everything in your ad needs to meet the searcher’s expectations• The Title of your ad should flow with the body of the ad• The customer clicking on your ad should see a webpage that is congruent with the ad… No Surprises…• Your Ad should be as specific as possible• Remember – The only people you want clicking on your ads are potential buyers