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  1. 1. Beintoo Building a true Apps Economy www.beintoo.comSunday, May 27, 2012
  2. 2. Gamification= engagement unleashed -Discounts are the most compelling incentives for winning a challenge (57%), followed by Social Action and Points Towards Loyalty Program. -Nearly 50% would play from 1 hour up to 5 hours per day to get a 100 $ discount prize -58% of players say it’s important for Brands to be fun and playful Source: Saatchi and Saatchi Gamification Study , June 2011Sunday, May 27, 2012
  3. 3. The raise of the G-economy Mobile Games and Mobile Apps Audience is exploding: By creating a true bridge between their apps and real world retailersSunday, May 27, 2012
  4. 4. What is Beintoo? A loyalty program for mobile apps: users engage with social game mechanics, they get credits for their achievements and loyalty, they can convert the credits into real retailers offers Social game mechanics fully in whitelabel to compete, earn credits and get rewards.Sunday, May 27, 2012
  5. 5. What is Beintoo? Credits redeemable in offers, rewards and loyalty programs on real world retailers partners of Beintoo: users earn credits for their engagement and achievements in all the network of our partner apps. The credits can be converted into offers and benefits from retailers Users convert the time spent over the apps into real world economic benefits A true innovation of the whole concept of promotional campaign and loyalty program for brands and retailersSunday, May 27, 2012
  6. 6. edollars and Marketplace Users are rewarded with credits for their loyalty, engagement and achievements. Bedollars are a meritocratic virtual currency 1 Bedollar= 1! of retailers offer Users redeem Bedollars in real world offers in an in-game marketplace provided by Beintoo Games can use Beintoo credits in whitelabel, showing offers in their own virtual currencySunday, May 27, 2012
  7. 7. edollars and Marketplace Users can buy offers from brands or local retailers partners of Beintoo Discount is offered depending on Bedollars or virtual currency , the higher the amount the better the discount Bedollars and apps virtual currencies are converted into real world economic value Developers monetize on each redemption , getting 60% of the revenues generated by BeintooSunday, May 27, 2012
  8. 8. edollars and Rewards Developers can also reward users with in-game offers when they complete specific achievements. The level of Bedollars will depend on the user’s credits Here an example of Kmart campaign in US - User enters email address to claim the coupon - User continues in the game play - Redemption rate = 54% - Campaign eCPM= 16 $Sunday, May 27, 2012
  9. 9. G-economy goes beyond... Beintoo mobile application Developers keep monetizing for any redemption of their users on the Beintoo app because we know where the user got his creditsSunday, May 27, 2012
  10. 10. G-economy goes beyond... Retailers will also be able to recognize the users of Beintoo apps even on their web sites and mobile apps, providing them the opportunity to redeem Bedollars to get special offers or loyalty points FA CS IM IL E Developers keep monetizing for any redemption of their users on the retailers app/siteSunday, May 27, 2012
  11. 11. Business case: publishers First integration on the Fruit Ninja android free version to create a reward section. Users get real world offers if they slice 5,000 fruits -800 k rewards per day on android only -Average eCPMs higher than $ 5 Now integration on the paid version of FN Android and in all other platforms such as iOS and Facebook Next step: creation of a cross games Beintoo Marketplace in all their titles where users can redeem the earned creditsSunday, May 27, 2012
  12. 12. Business case: publishers KUNGFU FOX KungFu Fox is a physics puzzle game developed by a very skilled indie game studio based in Shanghai: iQin mobile KungFu Fox HD for ipad is scaling Apple Store ranking, in particular in the Kids Section where it ranks 1st in Thailand, 3rd in Japan, 4th in China and top 5 in many other countriesSunday, May 27, 2012
  13. 13. Business case: publishers KungFu Fox is our first partner game developed in Asia and Beintoo is supporting also its spreading in USA and Europe by featuring it on Beintoo communitySunday, May 27, 2012
  14. 14. Business case: advertisers • M-commerce app, strong competitor of Groupon in Spain , Italy and LatAm • They create achievements for users in term of purchases • They also create their own offers and distribute them in the Beintoo ecosystem to drive customer acquisitionSunday, May 27, 2012
  15. 15. Partnerships Top company in mobile platform for TV broadcasts and Market Research industries: • Integration of the mobile app of the Scottish television STV live • Users follow the TV shows and at the same time they can interact with them on their smartphones • They earn credits for their achievements and redeem them in an in-app store provided by Beintoo A disruptive model of interaction between smartphone and television with a rewarding layer provided by advertisersSunday, May 27, 2012
  16. 16. Partnerships !"#$%&%(#)%*+$"%,$"-.%/+-*-.0% • Integration of the mobile apps of market research companies • Users earn credits for their participation in surveys • They redeem them in an in-app store provided by Beintoo A disruptive model for market research companies that can !"##$$%&()*$ transform the user incentivation from a cost into an opportunity of revenues from retailers !""#$%&()# *+"#$%&()# Points = Cash Off sponsor merchandiseSunday, May 27, 2012
  17. 17. Where do we monetize?• USA, thanks to a key partnership with a company leader in mobile services for retailer: Mphoria• Mphoria is providing us exclusive offers and discounts at national level. CTR higher than 10% on the offers• Europe: direct sales force able to work with top media agencies. Exceptional conversion rate metrics• Soon in China and South East Asia thanks to partnerships in the areaSunday, May 27, 2012
  18. 18. Traction • 100 millions reachable Users • 25 million monthly active users • 600 registered developers including games, TV and market research apps • 8x growth rate acquiring developers in 8 months 37% Females 63% Males Age 20-40 -> 76% Monthly Rewardable Events = 34,000,000 Our Key Goal: 500 millions devices by 2012Sunday, May 27, 2012
  19. 19. How to start Beintoo SDK supports most of major mobile platform Full and “White Label” version available: ✓ the full version ✓ the white label version: the white label one, fully customizable with your own graphics. Size for iOS and Android SDK ✓1,5Mb (full version) ✓300k (whitelabel version) Average integration time: 2 days All the steps for integration on: documentation.beintoo.comSunday, May 27, 2012
  20. 20. Contact Us: WWW.BEINTOO.COMSunday, May 27, 2012