Intelligent technologies for                                                             optimized content delivery       ...
Returned Home to                                                               Catania                                    ...
 2004 – Founded Neodata Group in Italy and developed [ad.agio]: a           personalizable ad-server platform          I...
 Today: offices in Catania, Milan, Los           Angeles and Belgrade (New York coming           soon)          > 40 peo...
2011                                                                                              116,847,000,000         ...
 Special projects with customers bred new ideas          Provided an inside look into the challenges publishers and media...
For the first time in history, people prefer news on the web              over news on newspapers         Source The Econo...
Revenues                                      Costs          Subscriptions decreasing                         Circulatio...
Editors need tools that                                                      simplify their decisions9   Copyright © 2012 ...
Increase Advertising                        Charge for Content                                                            ...
    Publishers need the technology and tools to understand their audience              and act on their needs in ‘real-ti...
Editor    Domain expertise                   ads                                                                    Sema...
Improve users’ engagement with real-time recommendations for the optimal           placement of digital content on a homep...
Develop loyal & engaged readers through a personalized experience with           online publication.      Content selectio...
Integration between audience analysis and [ad.agio] allows the targeting and         delivery of both advertising and edit...
Catania - Italy                                                          Milan – Italy                                    ...
Capable of real-time recommendation list for all types of digital contents:17 Copyright © 2012 - Neodata Group All rights ...
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neodata

  1. 1. Intelligent technologies for optimized content delivery Startup Weekend Catania - May 20121 Copyright © 2012 - Neodata Group All rights reserved
  2. 2. Returned Home to Catania Founded Strategic Data Corporation UCLA PhD Computer Science2 Copyright © 2012 - Neodata Group All rights reserved
  3. 3.  2004 – Founded Neodata Group in Italy and developed [ad.agio]: a personalizable ad-server platform  Intuition: believe in a specific niche in the “monopolized” ad-server market  October 2005 - Sold 30% at 1M evaluation (strategically 20% to TXT)  300k to run for 18 months  Landed first big clients:3 Copyright © 2012 - Neodata Group All rights reserved
  4. 4.  Today: offices in Catania, Milan, Los Angeles and Belgrade (New York coming soon)  > 40 people worldwide  Hired team of highly skilled employees – PhDs, Engineers, CRM, Marketing/Sales  December 2011: Received VC funding for global expansion  100% customer retention  Scientific research with major Universities: – Imperial College of London – Università of Catania – University of California, Los Angeles – University of Maryland “Neodata is a partner, not a supplier” – La Repubblica4 Copyright © 2012 - Neodata Group All rights reserved
  5. 5. 2011 116,847,000,000 More than 400 online portals: Ansa Sport Mediaset Il Giornale Fastweb La Repubblica Domus L’Unità Grazia Panorama Donnamoderna Radio1,2, & 3 Telelombardia 2010 R101 Antenna3 61,398,116,756 RDS Seat TG1, 2, 3, & 5 Cosmopolitan TGCOM Tiscali Quattroruote Famiglia Cristiana 2008 19,476,123,691 2009 2006 27,575,295,102 *number of 11,803,423,280 impressions 2007 2004 14,953,822,245 158,370,740 2005 2,607,811,9465 Copyright © 2012 - Neodata Group All rights reserved
  6. 6.  Special projects with customers bred new ideas Provided an inside look into the challenges publishers and media companies face6 Copyright © 2012 - Neodata Group All rights reserved
  7. 7. For the first time in history, people prefer news on the web over news on newspapers Source The Economist 20117 Copyright © 2012 - Neodata Group All rights reserved
  8. 8. Revenues Costs  Subscriptions decreasing  Circulation costs have risen  Advertisers have many more  Printing costs have risen options  New skills require new work force  Increased competition from social  Proliferation of online content media and blogs  Online ad revenue growing but still << 10% of revenue Print model no longer works!8 Copyright © 2012 - Neodata Group All rights reserved
  9. 9. Editors need tools that simplify their decisions9 Copyright © 2012 - Neodata Group All rights reserved
  10. 10. Increase Advertising Charge for Content Revenue Audience Analysis Profile readers to Profile readers to Increase page views to to determine serve more serve more increase ad inventory optimal pricing targeted content targeted ads Solutions:  Audience Analysis  Content Recommendations  User Personalization  Layout Optimization  Actionable real-time analytics10 Copyright © 2012 - Neodata Group All rights reserved
  11. 11.  Publishers need the technology and tools to understand their audience and act on their needs in ‘real-time.’  Technology-laggers: they did not need to invest in tech so far  We target advertising; Why don’t we target content?  What may be interesting for a user in a given moment, may not be so for others  We have all technology and experience necessary11 Copyright © 2012 - Neodata Group All rights reserved
  12. 12. Editor  Domain expertise ads  Semantic correlation Machine  Topic analysis  Story popularity & trends Audience  Social sharing statistics content  Segmentation  User history Individual  User feedback  Friend recommendations  Segment profiles Marketer  Individual targeting12 Copyright © 2012 - Neodata Group All rights reserved
  13. 13. Improve users’ engagement with real-time recommendations for the optimal placement of digital content on a homepage or section page Maximize:  Pageviews, generating traffic and engagement  Advertising revenue, favoring articles with more downstream profitability  Engagement, driving user interaction with content13 Copyright © 2012 - Neodata Group All rights reserved
  14. 14. Develop loyal & engaged readers through a personalized experience with online publication. Content selection for registered users based on:  user demographics  history & behavior  user interests  social relationships  explicit user selections14 Copyright © 2012 - Neodata Group All rights reserved
  15. 15. Integration between audience analysis and [ad.agio] allows the targeting and delivery of both advertising and editorial content to specific users. LaRepubblica.it targeted campaign:15 Copyright © 2012 - Neodata Group All rights reserved
  16. 16. Catania - Italy Milan – Italy Los Angeles - USA info@neodatagroup.com tel: (310) 656-3282 www.neodatagroup.com16 Copyright © 2012 - Neodata Group All rights reserved
  17. 17. Capable of real-time recommendation list for all types of digital contents:17 Copyright © 2012 - Neodata Group All rights reserved

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