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Sway Group Capabilities
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Sway Group Capabilities Presentation Transcript

  • 1. Meet Sway GroupHarnessing the Talents of SocialMedia’s Most Influential Moms
  • 2. Meet Sway Group • An exclusive agency that works with the most connected, targeted and savvy bloggers online • Our tailored, high impact programs include customized content, video, media campaigns and live events • Our roster of 60 bloggers represents the best and the brightest moms in the space with combined monthly page views of nearly 25 million
  • 3. About Danielle Wiley, Principal of Sway Group Danielle has been successfully driving brands forward since 1995. Her experience in the agency world and established relationships within the blogosphere form the ideal combination of context and sensibility. Danielle’s intimate knowledge of social media strategy, trend watching, and influencer outreach stem from years of working with some of the nation’s top corporations and brands. Recognizing a market for connecting brands with the bloggers who directly influence their consumers, Danielle created Sway Group and expanded on her talent for maximizing projects. Prior to forming Sway Group, Danielle was SVP, Director of Strategy at Edelman Digital in Chicago.
  • 4. Sway Group by the Numbers – Amplification Beyond Blogs • Monthly Page Views: 24 million + • Twitter Followers: 700,000 + • Facebook Fans: 450,000 + • Pinterest Followers: 2 million +What Makes Sway Different • Exclusive • High Quality • Trusted • Depth of Experience • Highly-Curated Talent
  • 5. WomenGetSocial.com • While our showcase bloggers will provide you with the stellar content and high impact presence that you will require, we recognize that you also want to make in-roads with small to mid-size bloggers as well • Our partnership with the WomenGetSocial.com community of 40,000 female bloggers will provide you with that volume, and our strategic guidance will ensure that your presence is maximized for the highest possible engagement
  • 6. Why Work With Sway? • It’s Strategic – Our depth of marketing experience helps us to match you with the very best bloggers for your brand.
  • 7. Why Work With Sway? • It Makes Economic Sense – Our fees are paid by the high profile bloggers and events we represent.
  • 8. Why Work With Sway? • It’s Measurable – Most bloggers don’t widely share metrics on page views or visitors. – When you work with Sway, we provide you with the metrics you need.
  • 9. Why Work With Sway? • It’s Effective – Sway Group has relationships with the most effective, direct, and constant influencers in the blogosphere. – Our talent reaches your consumers every day, through a variety of media, and we can help you be part of that conversation.
  • 10. Our Services
  • 11. Spokespeople/Brand Ambassadors • Our high influence bloggers are skilled in the art of promoting brands. Most have extensive media training and have appeared on both national and local television programs. Media savvy plus extensive social reach equals effectiveness and consumer trust.
  • 12. Branded Entertainment • Share your brand’s key messages with your target demographic via high quality branded entertainment featuring our bloggers. With our HD video production and editing capabilities (as well as the promotional reach of our bloggers), we offer full vertical integration.
  • 13. Web-Based Video • As YouTube channels gain in popularity, one thing becomes very clear; a high number of them are utilizing our talent! Regardless of what demographic or niche area you are trying to reach, we have the TV talent that will work for you.
  • 14. Print-TV Advertising • You want an attractive and compelling personality for your advertising creative. We have all that PLUS reach. Advertising efficacy is multiplied when the talent can share the creative with a large and socially connected audience.
  • 15. Sponsored Posts • Our high influence bloggers can blend your product into their blog with stories, photos and video, creating a compelling piece of content that engages the blog’s readers. And when you need volume, we have that as well. Working with our partners at WomenGetSocial.com, we can source sponsored posts on hundreds of blogs that target your required demographic.
  • 16. Facebook, Twitter and Pinterest Promotions • When you need to expand your communities on the hottest social networks, Sway Group can help. We have a number of options that will increase your fan base with an engaged and relevant demographic.
  • 17. Live Events • Online reach meets offline face-to- face interaction with our live events. We can organize in-home gatherings of social media influencers in all parts of the country. This is especially ideal for new product launches and key moments in time, such as television premieres. Events can be as small as an intimate gathering of 10 bloggers or as large as 500 influencers all spending time with your brand and amplifying through Facebook, Twitter, and Instagram.
  • 18. Blog Conference Sponsorships • Sponsorship of a blog conference is a great way to connect with influencers face- to-face. We have chosen to represent only small niche conferences, as we feel strongly that more intimate gatherings are key for real relationship building.
  • 19. Meet Some of the TalentOur Moms Cover More than Parenting (and we have dads too!)
  • 20. We Represent a Wide Range of Content Verticals… • Lifestyle • Crafting/Handmade • Fitness • Food/Entertaining • Shopping • Beauty • Design • Fashion • Humor • Technology
  • 21. Style & Design Erin Loechner Sarah James Roxanna Sarmiento Gabrielle Blair Susan Wagner Morgan Shanahan
  • 22. Crafting & Handmade Laurie Turk How Does She Shelley Smith Amy Locurto Lara Garner Brenda Ponnay
  • 23. Storytelling & Parenthood Isabel Kallman Karen Walrond Jessica Ashley Rene Syler Kristen Chase Heather Spohr
  • 24. Lifestyle Rebecca Woolf Jaime Morrison Curtis Alice Bradley Liz Gumbinner Ana Flores Monica Bielanko
  • 25. Dads John Cave Osborne Doug French Jim Higley