Stapel scale

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Stapel scale

  1. 1. STAPEL SCALE1 Presented By: Bhanu Prakash Gupta Swati Verma
  2. 2. SCALING TECHNIQUE NONCOMPARATIVE COMPARATIVE 2
  3. 3. NON COMPARATIVE SCALE CONTINOUS RATING ITEMIZED SCALE SCALE SEMANTIC STAPELLIKED SCALE DIFFERENTIA L SCALE SCALE 3
  4. 4. INTRODUCTION: Jan Stapel developed it and it is presented vertically with an adjective in the middle and five data points above and five data points below. It is a slight modification of semantic differential scale. It is a unipolar rating scale with 10 categories numbered from –5 to + 5, without a neutral point (zero). Ratings may range from + 3 to -3, or + 5 to - 5, very accurate to very inaccurate. 4
  5. 5.  The data obtained by using a staple scale can be analyzed in the same way as semantic differential data. It is used when it becomes difficult to find bipolar adjectives that match the investigative question. One of the types of attitude measurement scales 5
  6. 6.  For e.g., the respondents may be asked to rate their job using staple scales as follows: +3 +3 +3 +2 +2 +2 +1 +1 +1Challenging suits my skill satisfactory -3 -3 -3 -2 -2 -2 -1 -1 -1 6
  7. 7. PROCESS: The higher the positive score the better the adjective describes the object. The larger the plus number you choose. The more accurately you think the number describes your choice. The less accurate the description, the larger the negative number chosen. If select a minus number, you think your choice is not describe accurately. 7
  8. 8.  ADVANTAGES Easy to construct The Stapel scale is markedly easier to administer, especially over the telephone. DISADVANTAGES Confusing and difficult to apply 8
  9. 9. THANK YOU 9

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