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# Stapel scale

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### Transcript

• 1. STAPEL SCALE1 Presented By: Bhanu Prakash Gupta Swati Verma
• 2. SCALING TECHNIQUE NONCOMPARATIVE COMPARATIVE 2
• 3. NON COMPARATIVE SCALE CONTINOUS RATING ITEMIZED SCALE SCALE SEMANTIC STAPELLIKED SCALE DIFFERENTIA L SCALE SCALE 3
• 4. INTRODUCTION:&#xF0A2; Jan Stapel developed it and it is presented vertically with an adjective in the middle and five data points above and five data points below.&#xF0A2; It is a slight modification of semantic differential scale.&#xF0A2; It is a unipolar rating scale with 10 categories numbered from &#x2013;5 to + 5, without a neutral point (zero). Ratings may range from + 3 to -3, or + 5 to - 5, very accurate to very inaccurate. 4
• 5. &#xF0A2; The data obtained by using a staple scale can be analyzed in the same way as semantic differential data.&#xF0A2; It is used when it becomes difficult to find bipolar adjectives that match the investigative question.&#xF0A2; One of the types of attitude measurement scales 5
• 6. &#xF0A2; For e.g., the respondents may be asked to rate their job using staple scales as follows: +3 +3 +3 +2 +2 +2 +1 +1 +1Challenging suits my skill satisfactory -3 -3 -3 -2 -2 -2 -1 -1 -1 6
• 7. PROCESS:&#xF0A2; The higher the positive score the better the adjective describes the object. The larger the plus number you choose. The more accurately you think the number describes your choice.&#xF0A2; The less accurate the description, the larger the negative number chosen. If select a minus number, you think your choice is not describe accurately. 7
• 8. &#xF0A2; ADVANTAGES&#xF0FC; Easy to construct&#xF0FC; The Stapel scale is markedly easier to administer, especially over the telephone.&#xF0A2; DISADVANTAGES&#xF0FC; Confusing and difficult to apply 8
• 9. THANK YOU 9