Sales Promotion
Sales promotion is one of the four aspects
of promotional mix.
Examples include contests, coupons,
loss leaders, point of purchase
displays, premiums, prizes, product
samples, and rebat...
Sales promotions targeted at the consumer are
called consumer sales promotions.
Sales promotions targeted at retailers
and...
1) Loyal Reward Program: Consumers collect points,
miles, or credits for purchases and redeem them for rewards.
Consumer S...
2) Cents-off deal: Offers a brand at a lower price. Price reduction
may be a percentage marked on the package.
.
Consumer ...
3) Price-pack deal: The packaging offers a
consumer a certain percentage more of the
product for the same price (for examp...
4) Coupons: coupons have become a
standard mechanism for sales
promotions
Consumer Sales Promotion
Techniques
5) Free-standing insert (FSI): A coupon booklet
is inserted into the local newspaper for
delivery.
Consumer Sales Promotio...
Sales Promotion
Sales Promotion
Upcoming SlideShare
Loading in …5
×

Sales Promotion

2,483
-1

Published on

Sales promotion is one of the four aspects of promotional mix.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,483
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
104
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sales Promotion

  1. 1. Sales Promotion Sales promotion is one of the four aspects of promotional mix.
  2. 2. Examples include contests, coupons, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
  3. 3. Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions.
  4. 4. 1) Loyal Reward Program: Consumers collect points, miles, or credits for purchases and redeem them for rewards. Consumer Sales Promotion Techniques
  5. 5. 2) Cents-off deal: Offers a brand at a lower price. Price reduction may be a percentage marked on the package. . Consumer Sales Promotion Techniques
  6. 6. 3) Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (for example, 25 percent extra). Consumer Sales Promotion Techniques
  7. 7. 4) Coupons: coupons have become a standard mechanism for sales promotions Consumer Sales Promotion Techniques
  8. 8. 5) Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery. Consumer Sales Promotion Techniques
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×