• Save
Overcoming the "Small" Brand: Scaling Your Goals
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Overcoming the "Small" Brand: Scaling Your Goals






Total Views
Views on SlideShare
Embed Views



2 Embeds 33

http://financebuildsprofits.com 32
http://cloud.feedly.com 1


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Overcoming the "Small" Brand: Scaling Your Goals Presentation Transcript

  • 1. Overcoming the “Small” Brand: Scaling your Goals http://www.flickr.com/photos/maikkeizer/5644061864/
  • 2. Not all of us can expect our customers to camp outside of our door for 17 days before we release something new. http://www.flickr.com/photos/booleansplit/8725155913/
  • 3. (especially if it’s pretty similar to our previous product) http://www.flickr.com/photos/booleansplit/9633373424/
  • 4. So, how do we measure the success of a strategic change? http://www.flickr.com/photos/34003974@N06/4670493953/
  • 5. Do we base it solely on our competitors? http://www.flickr.com/photos/8629907@N07/8142785389/
  • 6. Do we compare results to past performances? http://www.flickr.com/photos/bearuk/563254767/
  • 7. Or do we sit around and count our money? http://www.flickr.com/photos/baslow/1242760687/
  • 8. When your brand is small (at least compared to the big guys), it’s difficult to determine how much you really matter.
  • 9. http://www.flickr.com/photos/chijs/5680044520/ It also takes time to develop what others seem to create overnight.
  • 10. Last week, we launched a new website and blog. $ $
  • 11. We also created a social media presence.
  • 12. http://www.flickr.com/photos/rbowen/2523296126/ Obviously, we didn’t become rock stars overnight.
  • 13. But people were tuning in. http://www.flickr.com/photos/sen_meister/5297648914/
  • 14. When the first contractor submitted an online sign-up request shortly after launch, we high-fived. http://www.flickr.com/photos/letsbook/7559857316/
  • 15. When we got our first blog post “like,” we bumped fists. Seriously, we did.
  • 16. And when we got our first blog subscribers, we just felt great— because all of the hours spent creating captivating content were showing results.
  • 17. Our competitors started “following” us on LinkedIn. http://www.flickr.com/photos/vinothchandar/8093281752/
  • 18. It seemed like we were finally part of the conversation, and people cared about what we had to say. http://www.flickr.com/photos/94379417@N00/4808475862/
  • 19. But compared to the “big guys,” our success last week was so small that it couldn’t possibly matter to them.
  • 20. Should we care
  • 21. How do you scale your goals when you’re up against giants? http://www.flickr.com/photos/abcdz2000/3247833141/
  • 22. We’ve decided… http://www.flickr.com/photos/falequin/8443342362/
  • 23. We truly believe in what we have to offer. It’s unique—in a good way. http://www.flickr.com/photos/nbhattac/4488031877/
  • 24. And more importantly, so do our customers. http://www.oprah.com/oprahshow/Oprahs-Ultimate-Favorite-Things-Part-2-Memorable-Moments/8
  • 25. If what we have is different, then comparing ourselves to our competitors is not fruitful. http://www.flickr.com/photos/aigle_dore/5237985177/
  • 26. Our goals, even if they’re smaller right now, are simply a start. http://www.flickr.com/photos/r_a_z_e/280206383/
  • 27. We’re pushing forward. We’re devoted to making our customers happy. And we believe in our value.
  • 28. Want to know more? Email us at hil@medallionbank.com