Market Yourself Using Twitter


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New to Twitter? Not sure how it can help you market yourself and your business? View this presentation and find out.

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Market Yourself Using Twitter

  1. 1. Market Yourself Using Twitter A Web Tutorial for Beginners Prepared by Saundra Washington Technology Tools for Real Estate
  2. 2. Millions of people use Twitter to market themselves and their businesses.
  3. 3. You can too. This tutorial will show you how.
  4. 4. So, what is Twitter, anyway?
  5. 5. Twitter is a micro-blogging platform. That means it’s an Internet application you can use to post short, quick messages (called “tweets”) on the Internet for anyone to read.
  6. 6. Those messages can be about anything.
  7. 7. Some people use Twitter to let their friends know what they’ve been doing.
  8. 8. Others use it to demonstrate their expertise and enhance their reputation.
  9. 9. Still others use Twitter to attract customers.
  10. 10. Twitter is easy to use and absolutely free. In fact, there’s almost no reason not to use it.
  11. 11. To get started, go to and create an account.
  12. 12. Use your real name as your username, or create one that reflects your business.
  13. 13. Add a picture to your profile.
  14. 14. Include a one- sentence bio that describes your business...
  15. 15. ...and a link to your company’s website or FaceBook Page.
  16. 16. Once your account is set up, you’ll need followers and something to “tweet” about.
  17. 17. First, let’s discuss how to get followers.
  18. 18. At first, Twitter assigns you a group of followers.
  19. 19. But you’ll want followers who matter to you.
  20. 20. One way to get these followers is to follow them. Many will follow you back.
  21. 21. To find people to follow, click the “Find People” tab at the top of your Home Page.
  22. 22. Enter the name of a person whose Twitter account you want to find.
  23. 23. Find your person...
  24. 24. ...and click the “Follow” button to start following him or her.
  25. 25. That person’s twitter messages (“tweets”) will now be available for you to see.
  26. 26. Alternatively, you can search by topic. Navigate to Twitter Search:
  27. 27. Enter a search term relevant to your field.
  28. 28. This will help you find people tweeting about your area of expertise.
  29. 29. Decide which of these people you want to follow.
  30. 30. Follow prospective customers, but also colleagues and experts in your field.
  31. 31. You can also use Advanced Search to find people in your geographic area to follow.
  32. 32. Enter your city to see current messages from people near you.
  33. 33. Follow the ones who are most interesting.
  34. 34. When you follow people, many will follow you back and your list of followers will grow.
  35. 35. Now you’re ready to tweet. But what should you tweet about?
  36. 36. Do not start by tweeting about your products or what you can do for people.
  37. 37. Instead, start by just watching what others are doing.
  38. 38. You’ll notice that many successful tweeters offer advice or useful information.
  39. 39. They post links to other people’s blog articles or try to help others.
  40. 40. Or they give credit to others by repeating (“retweeting”) their messages.
  41. 41. You should do the same thing.
  42. 42. Find interesting news stories and timely articles on the Internet.
  43. 43. Tweet about those stories and include links to those articles. Use an application like to shorten the URL to fit inside 140 characters.
  44. 44. Or “retweet” the messages of others. Put “RT” in front of the person’s username or use the Retweet Button.
  45. 45. Only occasionally should you post messages about your products or services.
  46. 46. Some people may like your posts and share them with others.
  47. 47. Others may comment on your tweets.
  48. 48. When others comment, they’ll address you by putting “@” in front of your username.
  49. 49. Engage your followers by Tweet Tweet responding to their comments.
  50. 50. Start commenting on other people’s tweets.
  51. 51. Follow the people you meet this way or people whose comments you enjoy.
  52. 52. Continue in this manner and your following on Twitter will grow.
  53. 53. Soon you’ll be communicating with people from all over the world.
  54. 54. And all of them will know something about you and your business.
  55. 55. The more interesting your tweets, the more respect your business will get.
  56. 56. Remember: Never make the mistake of tweeting only about your yourself.
  57. 57. And avoid sending constant or repeating messages about your products and services.
  58. 58. Nobody likes spam and people will ignore you or stop listening.
  59. 59. There’s more to know about using Twitter and much more to know about Internet marketing.
  60. 60. Hopefully, this tutorial gets you started.
  61. 61. To learn more, visit