Market Yourself
 Using Twitter
  A Web Tutorial for Beginners
Prepared by Saundra Washington
Technology Tools for Real Est...
Millions of
   people use
   Twitter to
     market
 themselves and
their businesses.
You can too.
This tutorial will show you how.
So, what is
Twitter, anyway?
Twitter is a
 micro-blogging
   platform.
   That means it’s an Internet
 application you can use to post
      short, qui...
Those messages
 can be about
   anything.
Some people
 use Twitter to
let their friends
   know what
  they’ve been
      doing.
Others use it to
  demonstrate
 their expertise
  and enhance
their reputation.
Still others use
   Twitter to
      attract
  customers.
Twitter is easy
   to use and
absolutely free.
 In fact, there’s
   almost no
 reason not to
      use it.
To get started,
     go to
www.twitter.com
 and create an
   account.
Use your real
 name as your
 username, or
create one that
 reflects your
   business.
Add a picture
to your profile.
Include a one-
  sentence bio
 that describes
your business...
...and a link to
your company’s
    website or
FaceBook Page.
Once your
 account is set
up, you’ll need
 followers and
 something to
“tweet” about.
First, let’s
discuss how to
 get followers.
At first, Twitter
 assigns you a
    group of
   followers.
But you’ll want
followers who
matter to you.
One way to get
 these followers
   is to follow
them. Many will
follow you back.
To find people to
      follow,
     click the
 “Find People”
    tab at the
   top of your
  Home Page.
Enter the name
  of a person
 whose Twitter
  account you
 want to find.
Find your
person...
...and click the
“Follow” button
      to start
  following him
       or her.
That person’s
     twitter
    messages
 (“tweets”) will
now be available
 for you to see.
Alternatively,
you can search
   by topic.
 Navigate to
Twitter Search:
www.search.twitter.com
Enter a search
term relevant to
   your field.
This will help
you find people
tweeting about
 your area of
  expertise.
Decide which of
 these people
 you want to
    follow.
Follow
  prospective
customers, but
also colleagues
and experts in
   your field.
You can also use
   Advanced
 Search to find
 people in your
geographic area
   to follow.
Enter your city
 to see current
 messages from
people near you.
Follow the ones
 who are most
  interesting.
When you
 follow people,
many will follow
  you back and
   your list of
  followers will
       grow.
Now you’re
ready to tweet.
   But what
  should you
 tweet about?
Do not start by
tweeting about
 your products
or what you can
 do for people.
Instead, start by
  just watching
what others are
      doing.
You’ll notice
   that many
   successful
tweeters offer
   advice or
     useful
 information.
They post links
    to other
 people’s blog
 articles or try
to help others.
Or they give
credit to others
  by repeating
 (“retweeting”)
their messages.
You should do
the same thing.
Find interesting
 news stories
   and timely
articles on the
    Internet.
Tweet about
  those stories
    and include
  links to those
      articles.
    Use an application like
 www.bit.ly.com t...
Or “retweet”
the messages
  of others.
 Put “RT” in front of the
person’s username or use
  the Retweet Button.
Only
 occasionally
 should you
post messages
 about your
 products or
  services.
Some people
 may like your
posts and share
  them with
    others.
Others may
comment on
your tweets.
When others
comment, they’ll
  address you
 by putting “@”
   in front of
your username.
Engage your
 followers by   Tweet
                        Tweet

responding to
      their
  comments.
Start
commenting on
 other people’s
    tweets.
Follow the
people you meet
   this way or
 people whose
 comments you
      enjoy.
Continue in this
  manner and
 your following
on Twitter will
     grow.
Soon you’ll be
communicating
  with people
 from all over
   the world.
And all of them
  will know
  something
about you and
your business.
The more
interesting your
   tweets, the
  more respect
 your business
     will get.
Remember:
Never make the
  mistake of
 tweeting only
  about your
   yourself.
And avoid
    sending
  constant or
   repeating
messages about
your products
 and services.
Nobody likes
   spam and
  people will
ignore you or
stop listening.
There’s more to
  know about
 using Twitter
and much more
to know about
    Internet
   marketing.
Hopefully, this
tutorial gets you
    started.
To learn more,
      visit
www.techtools4re.com
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Market Yourself Using Twitter

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Market Yourself Using Twitter

  1. 1. Market Yourself Using Twitter A Web Tutorial for Beginners Prepared by Saundra Washington Technology Tools for Real Estate www.techtools4re.com
  2. 2. Millions of people use Twitter to market themselves and their businesses.
  3. 3. You can too. This tutorial will show you how.
  4. 4. So, what is Twitter, anyway?
  5. 5. Twitter is a micro-blogging platform. That means it’s an Internet application you can use to post short, quick messages (called “tweets”) on the Internet for anyone to read.
  6. 6. Those messages can be about anything.
  7. 7. Some people use Twitter to let their friends know what they’ve been doing.
  8. 8. Others use it to demonstrate their expertise and enhance their reputation.
  9. 9. Still others use Twitter to attract customers.
  10. 10. Twitter is easy to use and absolutely free. In fact, there’s almost no reason not to use it.
  11. 11. To get started, go to www.twitter.com and create an account.
  12. 12. Use your real name as your username, or create one that reflects your business.
  13. 13. Add a picture to your profile.
  14. 14. Include a one- sentence bio that describes your business...
  15. 15. ...and a link to your company’s website or FaceBook Page.
  16. 16. Once your account is set up, you’ll need followers and something to “tweet” about.
  17. 17. First, let’s discuss how to get followers.
  18. 18. At first, Twitter assigns you a group of followers.
  19. 19. But you’ll want followers who matter to you.
  20. 20. One way to get these followers is to follow them. Many will follow you back.
  21. 21. To find people to follow, click the “Find People” tab at the top of your Home Page.
  22. 22. Enter the name of a person whose Twitter account you want to find.
  23. 23. Find your person...
  24. 24. ...and click the “Follow” button to start following him or her.
  25. 25. That person’s twitter messages (“tweets”) will now be available for you to see.
  26. 26. Alternatively, you can search by topic. Navigate to Twitter Search: www.search.twitter.com
  27. 27. Enter a search term relevant to your field.
  28. 28. This will help you find people tweeting about your area of expertise.
  29. 29. Decide which of these people you want to follow.
  30. 30. Follow prospective customers, but also colleagues and experts in your field.
  31. 31. You can also use Advanced Search to find people in your geographic area to follow.
  32. 32. Enter your city to see current messages from people near you.
  33. 33. Follow the ones who are most interesting.
  34. 34. When you follow people, many will follow you back and your list of followers will grow.
  35. 35. Now you’re ready to tweet. But what should you tweet about?
  36. 36. Do not start by tweeting about your products or what you can do for people.
  37. 37. Instead, start by just watching what others are doing.
  38. 38. You’ll notice that many successful tweeters offer advice or useful information.
  39. 39. They post links to other people’s blog articles or try to help others.
  40. 40. Or they give credit to others by repeating (“retweeting”) their messages.
  41. 41. You should do the same thing.
  42. 42. Find interesting news stories and timely articles on the Internet.
  43. 43. Tweet about those stories and include links to those articles. Use an application like www.bit.ly.com to shorten the URL to fit inside 140 characters.
  44. 44. Or “retweet” the messages of others. Put “RT” in front of the person’s username or use the Retweet Button.
  45. 45. Only occasionally should you post messages about your products or services.
  46. 46. Some people may like your posts and share them with others.
  47. 47. Others may comment on your tweets.
  48. 48. When others comment, they’ll address you by putting “@” in front of your username.
  49. 49. Engage your followers by Tweet Tweet responding to their comments.
  50. 50. Start commenting on other people’s tweets.
  51. 51. Follow the people you meet this way or people whose comments you enjoy.
  52. 52. Continue in this manner and your following on Twitter will grow.
  53. 53. Soon you’ll be communicating with people from all over the world.
  54. 54. And all of them will know something about you and your business.
  55. 55. The more interesting your tweets, the more respect your business will get.
  56. 56. Remember: Never make the mistake of tweeting only about your yourself.
  57. 57. And avoid sending constant or repeating messages about your products and services.
  58. 58. Nobody likes spam and people will ignore you or stop listening.
  59. 59. There’s more to know about using Twitter and much more to know about Internet marketing.
  60. 60. Hopefully, this tutorial gets you started.
  61. 61. To learn more, visit www.techtools4re.com
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