How Sushi went global

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How Sushi went global

  1. 1. HOW SUSHI WENT GLOBAL Submitted by : Group 1 Elizabeth Eappen(F11076) Iris Charu Gomes(F11079)Neethu Thresa Jacob(F11096) Swarupa Rani Sahu(F11116) Divyanshi Gupta (F11121)
  2. 2. SUSHI – A JAPANESE CUISINE Japanese food consisting of cooked vinegared rice popularly stuffed with Tuna fish Earlier Tuna demand was met within the country. 200mile fishing limit and increasing demand of sushi, the Tuna was sourced from other countries
  3. 3. TUNA IN JAPAN Tuna Day – National Holiday Oct 10th Mascot – Goro Kun Sign of national cultural, healthy food for active lives and family holiday field
  4. 4. INHIBITION TO ADOPT IN WEST North Americans tend to think of cultural influence from West to East Consumption as raw was not accepted Was found to be an uneasy concept to sell
  5. 5. ACCEPTANCE TO TUNA IN WEST Introduction of Japanese cooking to North American women Omitted concept of raw fish Sign of Class and educational standing
  6. 6. ACCEPTANCE TO TUNA IN WEST Sign of Class and educational standing Opening of Sushi Bar in New York’s Harvard Club Rejection of red meat and shift to healthy cuisine Appeal of high concept aesthetics of Japanese Design
  7. 7. TUNA MARKET Japan – World’s primary market for fresh Tuna Expansion to other markets to meet the Japanese demand Exclusion of foreign fleets from the prime fishing grounds
  8. 8. CULTURAL SPLASH Some chains converted from Chinese to employees Japanese sushi competence outside Japan Spoilage and form of tuna fish---japanese workers more skilled than others New England docks : domestic or export fish

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