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The analysis of Google      Institute ofManagement of Technology      Team member :       Champ, 79825016      Go south, 7...
CONTENT Section1       Introduction Section2       Google Services & Potential Users Section3       Why Google Succeeds...
Section1 IntroductionResearch motivation & purposeGoogle is one of the most famous dot-com companies in theworld. We disc...
Section 2Google Services & Potential Users                                    4
The introduction of Google products                                      5
What are the products that Google          provided for their customers?      Search           Communicate &        Busine...
Potential Users   Service & Products      Launched/           Potential Users                          Released Year      ...
Potential Users       Service & Products                Launched/              Potential Users                            ...
Section 3Why Google Succeeds & How They         Make Money?                                 9
Google Operating Revenues        ( Unit : U.S. Thousand               dollars )                     Data Finding :1.Google...
Histogram of Google operating revenues  Google’s operating revenue was came from two main parts :  1.Advertising revenues ...
The Value Chain of Google                CUSTOMER               Service Level                Service Level      Search ser...
Google Organizational Structure                                  13
Google SWOT Analysis           Strengths                             weaknesses(1) Effective and efficient search     (1) ...
Section 4Google’s Information Technology                                  15
Google Search Process Technology• http://www.google.com/intl/en/corporate/tech.html
Cloud ComputingCloud = internet     Cloud means the internet.Its a ability could save large data. Its extensive, flexibleo...
The emphasis about Google develop         “Cloud Computing” in the future:1. Using powerful “Cloud Computing” capability, ...
Information technology of Google search Page Rank Technology:The software behind Google search technologyconducts a serie...
Section 6 : Conclusion• Google applies their organizational core-advantage to  provide lots of convenient and free service...
Thank you!!                 21
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Transcript of "Wdm google"

  1. 1. The analysis of Google Institute ofManagement of Technology Team member : Champ, 79825016 Go south, 79825014 Monica, 79825011 Morgan, 79825012
  2. 2. CONTENT Section1 Introduction Section2 Google Services & Potential Users Section3 Why Google Succeeds & How They Make Money? Section4 Google’s Information Technology Section5 Conclusion 2
  3. 3. Section1 IntroductionResearch motivation & purposeGoogle is one of the most famous dot-com companies in theworld. We discuss and analyze how Google works.Article categories(1) First section is our introduction.(2) In section 2, we introduce Googles products and services.(3) In section 3, we recognize the operating system, value chain, organizational structure and SWOT analysis of Google.(4) Fourth section we talk about Googles information technology.(5) Fifth section is our conclusion. 3
  4. 4. Section 2Google Services & Potential Users 4
  5. 5. The introduction of Google products 5
  6. 6. What are the products that Google provided for their customers? Search Communicate & Business solutions share(1) Web Search (1) Google Docs (1) Google Adword(2) Google Chrome (2) Google Translate (2) Google AdSense(3) Google News (3) Google Talks (3) Google Analytics(4) Google Scholar (4) Google apps (5) Google checkout 6
  7. 7. Potential Users Service & Products Launched/ Potential Users Released Year • Students • Office workers Web Search 1995 • Professionals • Elders • Commercial customers • Students Scholar 2004/ 10 • Office workers • ProfessionalsSearch • Students • Office workers News 2002 / 9 • Professionals • Elders • Students Chrome 2008/ 9 • Office workers • Professionals 7
  8. 8. Potential Users Service & Products Launched/ Potential Users Released Year • Students Talks 2005/ 8 • Office workers • Professionals • EldersCommunicate & Share 2006/ 3 • Students Docs • Office workers • Professionals 2005/8 • Students Translate • Office workers • Professionals AdWord 2000/ 10 •Commercial customers Business AdSense 2003/ 3 Solution Analytics 2005/ 11 • Office workers • Professionals • Commercial customers 8
  9. 9. Section 3Why Google Succeeds & How They Make Money? 9
  10. 10. Google Operating Revenues ( Unit : U.S. Thousand dollars ) Data Finding :1.Google was earned lots of benefit during 2001 to 20082.Google had dramatic growth in this decade 10
  11. 11. Histogram of Google operating revenues Google’s operating revenue was came from two main parts : 1.Advertising revenues 2.Licensing revenues 11
  12. 12. The Value Chain of Google CUSTOMER Service Level Service Level Search service Innovation Internet-platform strategy Valuation level Valuation levelCreation &Invention Fundamental level Fundamental level Core technology
  13. 13. Google Organizational Structure 13
  14. 14. Google SWOT Analysis Strengths weaknesses(1) Effective and efficient search (1) lacking variety of profit engine technology sources(2) Providing services in many nations (2) ”Click Deception” influences on(3) Sufficient fund for innovation AdSense profits Opportunities Threats(1) The cooperation between Google (1) Other competitors offer new and other cell phone companies is services frequently getting mature. (2) Virus affect on internet safety (3)Paid- search market has(2) The development of “Google entering a mature stage Talk” and “Google Checkout”.
  15. 15. Section 4Google’s Information Technology 15
  16. 16. Google Search Process Technology• http://www.google.com/intl/en/corporate/tech.html
  17. 17. Cloud ComputingCloud = internet Cloud means the internet.Its a ability could save large data. Its extensive, flexibleof IT. Through the internet technology, charge on the basis ofuser uses how many resources, provided this servicesto external users. 17
  18. 18. The emphasis about Google develop “Cloud Computing” in the future:1. Using powerful “Cloud Computing” capability, to help clients and network user handle with large information immediately2. To offer IaaS (Infrastructure as Service) ,assist business in setting up “Cloud Computing” system.3. Increasing internet safety to protect secret information.4. To decrease electricity and computer operation cost.5. Google provide free internet space, and develop more PaaS (Platform as a Service ) 18
  19. 19. Information technology of Google search Page Rank Technology:The software behind Google search technologyconducts a series of simultaneous calculationsrequiring only a fraction of a second. Hypertext-Matching Analysis:Google’s technology analyzes the full content of a pageand factors in fonts, subdivisions and the precise locationof each word. 19
  20. 20. Section 6 : Conclusion• Google applies their organizational core-advantage to provide lots of convenient and free services for users.• To establish Google’s brand and searching reputation.• We believe that Googles success is due to their innovative ability, and focus on search. 20
  21. 21. Thank you!!  21
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