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2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Communities
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2013: Rich Millington (FeverBee) - How to Master and Manipulate Social Science To Build Bigger, Better, and More Active Communities

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If you look at discussions about communities, you will usually see a discussion rooted in technology. What platform is best? What features should a platform contain? How will Facebook’s new feature …

If you look at discussions about communities, you will usually see a discussion rooted in technology. What platform is best? What features should a platform contain? How will Facebook’s new feature affect communities?

These are the wrong questions. Technology has a limited impact upon the success of a community. If you want a thriving community, it’s not technology you need to master – it’s social sciences. If you can master social sciences, you can manipulate basic principles to build any number of successful communities. You can use proven sociological, psychological, and, sometimes, anthropological triggers to influence members to join, participate, and do almost anything you want in a community.

This talk will explain how you can do that. It will break down a few proven principles from social sciences and showcase how we (and others) have applied them to build thriving communities.

Published in: Technology

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  • 1. How to use social sciences to manipulate communities Richard Millington www.feverbee.com richard@feverbee.com @RichMillington
  • 2. The big migration
  • 3. Technology is not the only tool in the community professional’s toolkit
  • 4. The blueprint
  • 5. Emotional connection Fulfilment of needs InfluenceMembership Sense of community
  • 6. Membership
  • 7. Raise the boundary to being an accepted member Encourage more personal investments Rituals/traditions Use common symbols throughout the community Action Points
  • 8. Influence
  • 9. Provide opportunities for members to have influence Amplify the influence members do have Action Points
  • 10. Satisfying Needs
  • 11. Emotional connection
  • 12. Initiate and highlight the most ‘hardcore’ discussions Encourage self-disclosure discussions Allow non-essential/off-topic discussions Action Points
  • 13. www.en.wikipedia.org/wiki/talk:Star_Trek_Into_Darkness
  • 14. People join a community for one reason, but they participate for another
  • 15. Information Needs
  • 16. Social Needs Ego Validation Efficacy Self-esteem Making Friends
  • 17. Shift the balance towards self-disclosure discussions
  • 18. When people join your community, socialise them
  • 19. Social Identity Theory People participate more in groups that appear successful
  • 20. www.course.feverbee.com.au Sign up for our community management course in Australia with Quiip
  • 21. Questions?